1. JD.COM
Make Joy Happen

2. China: #1 Ecommerce Market Globally
$21.34 $23.4 $33.05 $40.43 $46.13
$82.93 $88.06 $104.22
$394.43
$714.58
13.5%
15.3% 14.9%
10%
8.2%
12.9%
11% 11%
13%
27%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
0
100
200
300
400
500
600
700
800
Annual Sales
(USD Billions)
Y-o-Y Growth
Rate (%)
2016 Annual Sales Forecast for Top-10 Ecommerce Markets Globally
China is the world’s the biggest ecommerce market and is expected to grow 27% Y-o-Y in 2016
Data source: Emarketer, December 2014
Figures above do not include travel products and services

3. China eCommerce
688
million
Internet Users
413
million
Online Shoppers
55%
Of Online
Transactions
were Mobile
12.5%
Of China’s
Total Retail
Sales
Data source：iResearch， CNNIC， Commerce Department 2016

4. JD.COM

5. JD.com – All-category Online Retailer & Marketplace

6. One of the World’s Largest
Top 10 International Internet Companies（by revenue）
Source：Resource：Google Finance 9 Mar. 2016
*2015 Revenue
No. Company Region 2015 Revenue (USD)
1 Amazon.com US 107bn
2 Google US 66bn
3 JD.COM China 28bn
4 Facebook US 17.9bn
5 Tencent China 12.9bn*
6 Alibaba Group China 11.7bn
7 Baidu China 10.2bn
8 Priceline US 9.2bn
9 eBay US 8.6bn
10 Yahoo US 4.9bn
• Member of NASDAQ-100 Index
• e-Commerce Retailer of the Year 2015, World
Retail Congress
• BrandZ Top 100 Most Valuable Global Brand
2016

7. A Fortune Global 500 Company
Source：Fortune Global 500 2016

8. JD.com in Numbers
Annual Active Customers
*Annual Gross Merchandize
Value (GMV) USD, 78% yoy growth
Average Daily Orders Mobile Transactions Ratio
$71.5*
Billion
79.3%
3.7
Million
188
Million
*Data source: 2015 annual financial statement of JD.com.
Data source: 2016 Q2 financial statement of JD.com.

9. 56.1%
24.8%
19.1%
Source: iResearch, 2016 Q1
Second-largest B2C ecommerce
platform in China, with market share
of in Q1 2016 – and
growing twice as fast as the overall
industry.
We are Growing Much Faster than the Industry
Overall B2C Ecommerce
Market Share
32.4%
JD.COM INC.
32.4%
16.3%
51.3%

10. We are the Largest E-tailer in China
China Online
Direct Sales Market Share
We are the clear leader in China’s
online direct sales sector, with
market share in Q3 2015
Source: iResearch, 2015 .12
Other
11.4%
0.8%
1.5%
2.2%
2.4%
3.5%
4.1%
7.2%
9.9%
58.3%
56.9%
56.9%
JD.COM INC.

11. Product Authenticity
Zero Tolerance
against
counterfeits
Qualification
Inspections
Internal
Quality Control
System
Penalty
System
7-day Return
Guarantee
Mysterious
Shoppers
Purchasing
Channel
Inspections
Quality Control Measures

12. Most Advanced Logistics Network in China
Beijing
Shanghai
Guangzhou
Wuhan
Chengdu
Shenyang
Xi’an
Largest warehousing and fulfillment infrastructure
of any ecommerce company in China
85% of direct sales packages are delivered within
the same day or the next day – a service standard no
other ecommerce company globally can match
Source: JD financial report of 2016 Q2
234 large-scale warehouses in 50 cities
6756 delivery centers, self-pick-up centers
and machines

13. • WeChat is a social messaging APP (like Whatsapp or LINE) with 700+ million monthly active
users. JD has an exclusive WeChat shopping channel driving a huge amount of traffic to JD.
• 2015 Double 11 (Chinese Single’s Day) promotion contribute to half of the new users on
JD.com
WeChat Shopping Channel
Samsung’s S7 product launch on JD
sold 37,000 mobile phones through
WeChat in one hour
JD official WeChat account’s newsfeeds
covers 50+million fans daily
Why JD Worldwide?

14. Cosmetics
Apparells
Health
Baby
Food
Electronics
Selected Brands on JD Worldwide

15. Major eCommerce Platforms on JD

16. JD Worldwide

17. Why imported products?
 Product safety
 Product performance
 Foreign lifestyle
Chinese Consumers’ Urge For Imported Goods
The Milk Rush
• Food safety scandals led to a huge demand of baby
formula, among other products, from overseas
• To ensure sufficient supply to local babies, the Hong
Kong government set a two-can export limit on
infant formula
• Similar limits are imposed by UK and Australian
retailers

18. Fast-Growing Demand for Cross Border Ecommerce
240 480
12,150
54,420
98%
2446%
348%
10%
100%
1000%
10000%
0
10000
20000
30000
40000
50000
60000
2012 2013 2014 2015
Transaction
Value
(RMB million)
Growth (%)
Transaction Value and Growth of
Cross Border Ecommerce Imports & Exports of China (2012-2015)
Data source: Emarketer, December 2014
Data does not include travel products and services

19. JD Worldwide Positions Brands for Success
 Access JD.COM INC.’s 188 million customers without
having inventory or bank account in China
 Consumer confidence in product quality, safety and
authenticity
 0% customs duty; reduced VAT and consumption tax
(11.9% in total for most categories)
 618 – JD.COM INC.’s Anniversary Event, held annually
on 18 June
• 1,000 iPhone SEs sold in 1 hour
• 41,000 Clinie facial masks sold in 1 hour
• 10 million pieces of Kao diapers sold in 12 hours
• 10,000 bottles of Swisse collagen supplements
• 10,000 packs of Ocean Spray cranberry snacks

20. Global Logistics Solutions

21. Direct Mail and Bonded Warehouse
1
Oversea Warehouse
• Small Parcel Direct Mail
• Bonded Warehouse in bulk
Bonded WarehouseOversea Warehouse
2

22. Target Product Categories
Personal Care
& Cosmetics
Watches
& Jewelries
Food & Health Care
Mom
& Baby's
Electronics &
Home Appliances

23. Two Ways to Work with JD.com
Marketplace
Be a seller on JD.hk
Direct Sales
Sell to JD.hk
Comparable Model Shopping Mall Supermarket
Marketing Execution &
Inventory Ownership
Brands/Merchants JD
Products
• New Brands
• Unique Products
• Strict Import Requirements
• Established Brands
• High Volume

24. Thank you!