Using LinkedIn, Twitter and YouTube for Publishers - a panel discussion at IBPA 2011 Publishing University. This slideshow is from a publisher's perspective (see SoundsTrue.com).
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
2011 IBPA - Shelly Francis, Sounds True
1. Linked In, Twitter and You Tube for Publishers Shelly FrancisAssociate Director of Marketing Sounds True Boulder, Colorado
2. Sounds True exists to inspire, support & serve personal transformation and spiritual awakening Books, Spoken-Word Audio, Music, DVDs, Kits, and Online Courses & Events
19. Typical Tweets Our latest episode of Weekly Wisdom: Mariana Caplan on the guru, Gregg Braden on 2012, Peter Levine on trauma and more! http://bit.ly/e5ijb2 We're very happy to be working with AH Almaas (Hameed Ali) and to be offering his work on the Diamond Approach.... http://fb.me/NNtyl4on Unconditional confidence, a beautiful new audio program from PemaChodron, working w fear and uncertainty. Sample here: http://bit.ly/lqmd1h Universal love, kindness, and compassion are some of the highest wonders that we can find in this world. Here,... http://fb.me/tvbtDUcE A free resource guide for those interested in meditation, whether beginner or advanced. Enjoy these 21 guided... http://fb.me/W8ILpWFv
21. Twitter Conversion Rate Soundstrue.com has a 4.5% conversion rate (4.5% of visitors make a purchase) while only 1.5% of visitors who come from Twitter make a purchase at our store.
22. Twitter Tips Create an editorial calendar Get authors & staff to write tweets Use FB to feed Tweets automatically Tweet 5-7 times a day for best results Use http://bit.ly to create short links so you can track click-thru Create #hashtags for your topics
23. More Twitter Tips Use TweetDeck to track re-tweets Use Hootsuite to manage sending Follow leading publishers doing it well: Algonquin Books @algonquinbooksAlfred A. Knopf @aaknopf Read this “Does Twitter Sell Books?”http://www.huffingtonpost.com/fauzia-burke/does-twitter-sell-books-y_b_630759.html?vie
33. Sounds True at LinkedIn www.linkedin.com/company/sounds-true
34. Least used at ST, next to explore for B2B Push our Twitter feed automatically Amazon Reading List plug-in Human Resources for job recruitment Trade Sales connect with reps & vendors About one-third of employees on LI
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36. It’s All About Content What can you offer online for free? Free downloads Podcast of author interviews (+ transcripts) Audio (ST: guided meditations & practices) Articles, excerpts Publisher, Publicity, Editor Blogs Social Conversations & Inspiration
37. Can Social Media Sell Books? Publishers need to consider these aspects before spending resources on social media: Why – define your goals & expectations What do you have to offer online? Who do you expect to find you online? How many staff, how often, how much
38. Why? To… Sell more books (can you measure?) Build your brand Create an online community of fans Communicate with your sales team and distributors Or just because you think you should?
39. Who? Are your authors online (how well?) Are your end-users, the readers, people who are typically online? Or are you trying to reach the media for publicity? Or trying to stay in touch with other people in the industry?
40. Factors that Sway Success More digital content More staff resources More of our audience is now online – more than the early adopters More of our authors are online-savvy
41. Reality & ROI Check More branding than sales Have conversations & freebies, not just “buy now” links New email subscribers is best bonus Time-intensive – can you dedicate staff? Experiment & think long-term Online community, priceless
