With the notable change,
Research shows the growth of
fitness freaks around the globe.
There has been a new opening of
a fitness centre every other day.
4. With many freaks
focusing on their
training, they do not
at home or in the
What one requires is
a coach 24X7.
5. We bring to you, QUANTIFY, the
app that counts your calories. Not
only is it possible to track your
meals, but also a coach that would
assist you throughout.
SO LOSE WEIGHT WITH
With a comprehensive database of over 25,000
food items, over 1000 activities and on-demand
access to your very own fitness trainer,
nutritionist and yoga instructor, Quantify puts
at your fingertips, everything you need to
achieve your health, fitness and weight loss
7. MORE ABOUT THE APP
Quantify weight loss methods are tried and
tested – our premium users are effectively losing
5 kgs in 10 weeks, eating 25% better and
exercising 60% more than when they began.
8. HOW IT WORKS?
Track your Calories
Sync with devices
Connect with Expert Coaches
11. CORE COMPETENCIES
SOCIAL MEDIA PLATFORMS
SPRINTS AND REVIEWS
GET AN AVERAGE OF 200000
NEW CLIENTS EVERY MONTH
SEO AND ASO
13. MARKET POSITIONING
Quantify would focus on the
Generation Y (Age 18-40) as the
fitness centres are flooded with the
millennials. The aim is not to
compete with existing apps but to
fill the personal touch not provided
17. OPPORTUNITIES AND
Participation within a growing
The large increase in clients that
The ability to leverage future
Lack of immunity to an economic
Potential competition from
larger, well established
A change in society for their
29. COMPANY'S STRATEGIC
APP DEVELOPERS CONTENT CREATION TEAM
PUBLIC RELATION TEAM
MARKETING TEAM DATA ANALYSIS TEAM
33. TECHNOLOGICAL CONTEXT
The app will have to keep an excellent
interface in the changing technological
environment. Also, connection with the
consumers via social media or messages
would be a matter of concern.
34. SOCIOCULTURAL CONTEXT
Lifestyle factors such as growth in
convenience foods and home entertainment
have resulted in more sedimentary lifestyles,
consumption levels of alcohol are rising
which will effect execise participation and
subscription. In today’s celebrity culture
there’s lots of pressure to look better and
have better bodies; this has influenced the
levels of people who want to improve
35. REGULATORY CONTEXT
Taxes – the app will have to adapt to the
changes in taxes.
Health and Safety – Quantify will need to
keep up to date with regulations to reduce
the chance of an exercise accident.
37. TO CUSTOMERS
Get to work out at home
Stay fit 24X7
Redefine your way of working out
A coach to monitor you
The app will leave you fit without altering
38. TO COLLABORATORS
A well managed, rapidly growing app with
new downloads everyday
A large and diverse user-base
Successfully competing with other players
in the market
39. TO COMPANY
To employees: Positive work environment,
good pay, growth potential, opportunity to
pursue interests, job security
• To investors:- Regular filing of returns,
future growth potential, financial stability,
clean image, profitable and loyal user-
base, high ROI
Quantify app enables users to keep a track of their
Set personal fitness goals.
The app syncs with all the leading wearables.
Monitor and manage ones diet and weight.
Deliver counselling digitally.
The program is integrated with preventive health
Helpful in better management of non-communicable
or lifestyle diseases – the curse of modern living.
First 1000 downloads would be
given a free subscription for 1
year for the PAID attributes.
The next 1000 downloads would
be offered a 50% fee waiver for
the PAID attributes.
The next 3000 downloads would
be offered a 25% fee waiver for
the PAID attributes.
53. Interns would be hired and given a task of
making a targeted number of downloads
from customers each day. This would also
involve personal communication with the
consumer and the app would be explained in
Also, the name begins with a Q (only few
apps are named after it) so when the user
searches for Quora, our app can be shown
down in drop down suggestion.
Lastly, social media marketing would not be
forgotten after the launch and the targeted
audience would be informed about the app
through social media.
By keeping sight of the “human
element” while considering
suppliers to enhance successful
To invest time in building
relationships with channel members
and provide tools that will help
connect and learn more about each
To use face-to-face
communication to build a
stronger connection with the
RELATION WITH COLABORATORS