This is my second slide deck on presentation design and is designed to complement (and overlap a bit) my first: Data Visualization and Information Design: One Learner's Perspective. This one is in answer to the many questions I've been getting: How do you know this stuff and where did you learn it, and WHY are there all these new rules?
Enjoy!
Since I can't embed fonts on my Mac, I had to convert to pdf. Here are the links that are no longer live in the presentation:
Slide 23: http://sethgodin.typepad.com/seths_blog/2011/10/the-atomic-powerpoint-method-of-creating-a-presentation.html
Slide 71: http://www.perceptualedge.com
http://www.perceptualedge.com/files/GraphDesignIQ.html
http://www.perceptualedge.com/examples.php
Slide 72: http://www.garrreynolds.com
http://www.garrreynolds.com/preso-tips/design/
http://www.garrreynolds.com/resources/
Slide 73: http://p2i.eval.org
http://p2i.eval.org/index.php/slide-design-guidelines/
Slide 74: http://stephanieevergreen.com
http://emeryevaluation.com
http://www.storytellingwithdata.com
9. WHY?
• Because teachers (not unlike other people) like to
TEACH.
• We like to EXPLAIN, to SUMMARIZE, and to
PARAPHRASE.
• We like using a lot of WORDS, we like to READ,
and we like our audiences to READ.
• We like people to LISTEN to us, and we’re used to
having a captive audience for a limited TIME, so
we tend to try to get in as much information as
possible.
• We also like to be CREATIVE, and use PICTURES
and COLOR to illustrate our key points.
• It’s no wonder our slides look like this!
16. But we can read
about 200-300
words per minute
17. Education…
revolve[s] around non-
sales selling: the ability
to influence, to
persuade, and to
change behavior while
striking a balance
between what others
want and what you can
provide them.
Daniel Pink, To Sell is Human
Daniel
Pink
25. No matter where we work or
learn, we must endure the
blatherings of people who
anesthetize us with bullet
points and then, in the dark
of the conference room,
steal our souls and bake
them into 3-D pie charts.
Daniel
Pink
38. Communication
is about getting others
to adopt your point of
view, to help them
understand why you’re
excited (or sad, or
optimistic, or whatever
else you are).
39. If all you want to do is
create a file of facts
and figures, then
cancel the meeting
and send in a report.
Seth
Godin
40. WORDS belong in
memos. Powerpoint
is for ideas.
I’m just dying to add
“Silly Rabbit…” on
top of this quote!
Seth
Godin
41. Slides are slides.
Documents are
documents. They
aren’t the same
thing. Attempts to
merge them result in
what I call …
43. Beware the SLIDEUMENT!
• This is a slideument. A slideument features too much text, and
too many bullet points. It may also include graphs and pictures.
• If a presenter has this slide on the screen, and reads it to the
audience, most people will finish reading before the presenter
finishes, and then tune out.
• If the presenter doesn’t read the slide, but just talks about the
topic, the audience will likely read the slide and not listen to
the presenter.
• Go ahead (you know you want to) – experiment!
• Time yourself! Read this slide silently at your normal reading
speed.
• Then, go back and time yourself reading it out loud at a normal
”presentation” pace. It’s OK if your family laughs while you do
this.
• You read faster than you speak, don’t you?
• I tried this and found I read almost twice as fast as I speak.
• Oh, and this font is now way too small for a slide.
48. Create these…
…then these!
Show these!
Hand out these!
1 2
3 4
49. Like this:
And pleeeeease…. no printing
Your slides will be full of
images with very little text, so
no need for these, right?
50. Like this:
And pleeeeease…. no printing
Or this:
Your slides will be full of
images with very little text, so
no need for these, right?
And if you need to distribute
reading material, you’ve
created separate handouts.
51. Make slides that
reinforce your
words, not
repeat them.
Godin wrote this in 2003!
TWO…THOU…SAND…THREE!!!
Seth
Godin
52. What if your slides include graphs?
By the way, this is an “image quilt”
aka the absolute coolest new thing!
Check outhttp://imagedataquilts.com/
53. To visualize data
effectively, we must
follow design
principles that are
derived from an
understanding of
human perception.
Stephen
Few
54. So, it’s not just
about slides or
graphs looking
pretty.
57. …The purpose of
decoration varies — to
make the graphic appear
more scientific and
precise, to enliven the
display, to give the
designer an opportunity
to exercise artistic skills.
58. …Regardless of its cause, it is all non-data-ink or
redundant data-ink, and it is often chartjunk.
Edward
Tufte
59. And there’s a whole lotta chartjunk
goin’ on here!
Same or different
values? Can you tell?
Same or differentvalues? Can you tell?
What’s the value of this bar? (Your
fingers are on the screen tracing the
gridline right now, aren’t they?)
Ticky-tacky tick
marks. How do they
help us here?
60. Here’s how I share a
graph with multiple
elements. It’s one
step at a time using
“the slow reveal”
63. 4.20
4.60
DO 4.40
DO 5.00
3.92
4.46
TL 4.38
TL 4.50
4.33
4.64
SB 4.52
SB 4.59
3.50
3.67
Blank 3.67
Blank 3.67
Time
Application
Quality
Facilitation
Scores by Subgroup
Here’s the next part. I
just shrink the white box
to reveal the next
segment of the graph.
66. So, where did I learn all this?
And WHY? Well, there’s really not much
good stuff on TV these days… {sigh}
67. As emerging disciplines
[information graphics and
visualization]…are a hodge-podge
of concepts, methods, and
procedures borrowed from many
areas: the principles of map
design…guidelines on how to
better display data on a chart…
rules on best practices for the use
of type, layout, and color
palettes…principles of writing
style…and more…
Alberto
Cairo
68. It’s all thanks to some great
thinkers and leaders whose work
I’ve read and studied.
69. And many, many
articles and blog
posts, along with
online and face-to-
face courses.
Tools of the trade
Water
Supplies
Books
71. Visit perceptual edge
1.) take the Graph Design I.Q. Quiz
2.) Click on Examples to see poorly
constructed charts, Few’s analysis,
and solutions.
Stephen
Few
72. Visit Garr Reynolds
1.) Study his Top Ten Slide Tips
2.) Check out Resources for
recommended books.
Garr
Reynolds
73. Check out the American
Evaluation Association’s
Potent Presentations
1.) Download and read
Slide Design Guidelines
AEA
74. For even more on Data
Visualization &
Information Design
Visit & read blogs at:
Evergreen Data
Emery Evaluation
Storytelling with Data
Stephanie
Evergreen
Ann
Emery
Cole
Nussbaumer
75. WHY
So, now you know the
WHY
WHY
these strategies work
we should change too
the “rules” have changed
WHY
78. Image credits:
Via Flickr:
Opensourceway
Cea
carlaarena
Suss Wanslink
Dena Flows
Dewitahs
Send me adrift
DaveonFlickr
HJ Media Studios
yewenli
mrdarkroom
jc-pics
seng1011
caniswolfie
Rich Renomeron
Retrogasm
Soy of the North
Kris Krug
Davide Restivo
cubicgarden
epSos.de
ziagazou76
DoodleDeMoon
verbeeldingskr8
paul bica
pasukaru76
CC Chapman
TEDxKyoto
wasabicube
kharied
Mirka23
Mr. Nightshade
Matthew T Rader
Andreas_MB
Maryam (one bored chica)
seanbonner
Lachian Hardy
mrsdohpaz
Medialab Prado
Mark Brannan
cogdoglbog
Anirudh Koul
Other images via:
Wikimedia commons