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1. Ancillary
Conventions of digipak &
advertisement
Shazad Edwards

2. Font – Having loads of different fonts on a
digipak will make things confusing to read
at times also the presentation wouldn’t
look appealing to the audience. Here, the
artist Chip uses two main fonts, changing it
once on his name so it could stand out.
Having two main fonts makes the digipak
stand out and look neat when wanting to
read the information displayed.
Colour – When it comes to colour on a
digipak, it is good to have a limit of colours
and also colours that correspond and go with
each other. Here, Chip uses three main
colours Blue, White and Red. These colours
all go together and standout as a whole. The
white colour makes the artist name and also
the track list standout and easy to catch the
attention of the audience.
Image – The image on the front
cover of the digipak should
break the 4th rule because as a
artist you would want your fans
to have a connection with you
from the moment they see your
album. Having one main image
on the front of the artist and
another on the back with the
same connection is really useful
when trying to promote the
artist.

3. Font – In relation to my digipak I took
inspiration from Chip and kept the font to a
minimum only using two main fonts and
changing the font for the artist name so it
could stand out and attract the audience.
Also, it is clear and easy to understand and fits
in well with everything making it easy to read.
Colour – When I was making the digipak I stuck to two
main colours Black and Blue as I thought they would
both stand out together. The background colour being a
lighter blue allowed the other darker colours again to
standout. The black over the blue I thought would make
the text clearer to read such as the track list and artist
name in particular.
Image – The image I went
with I wanted to the artist to
break the 4th rule and
connect with his audience
just like my inspiration Chip
done. Also, I wanted to show
the hand gesture being able
to link it to synergy and to be
the focus point of making the
artist standout. Another
image of the artist on the
back cover showing synergy
really trying to promote
himself to the audience.

4. When making my advertisement cover I had to take
into consideration that I was a new, fresh up coming
artist so I had to make sure I made it available
everywhere possible for the target to have easy access
to. By including social networking as a way of promoting
it, I knew that it would be easy to find. By following the
conventions its allowing me to promote my album
effectively. Keeping the theme the same with the colour
and image will make it noticeable for the audience.
Chip uses the same image and the
album name on his advertisement. But
he didn’t include any social media sites.
This is because he is already a known
artist and has his target audience on
social media sites such as Facebook,
Instagram and Twitter and post regular
updates on his albums/mixtapes so this
already gives him a advantage when
trying to promote himself.

5. I wanted to follow the conventions of my genre I was aiming at which was R&B and not go
against it. I wanted my digipak to look colourful and bright and have a strong nice picture
as that would go nicely with the genre. Whereas if you look at Chip’s album cover its kind
of dark and he used dark colours to go with the Rap/Hip-Hop genre he is in.