Everything a consumer could possibly need is available (often at a better price) at the click of a button. Retail has officially gone digital. But unofficially, the shop experience is still indispensable. One by one, ecomm powerhouses are returning to the ground.
The merits of a personal in-store experience hold fast, but the way a consumer makes a purchase decision has completely changed. What drives sales inside those retail stores?
Modern retailers are prioritizing hubs for culture and community over boxes to transact sales. Traditional retail spaces are no longer being treated as just a place to sell product. Instead retailers are creating an environment where brand values can be experienced and shared with like-minded peers. The brick-and-mortar experience is transforming into a cultural hot spot for building community.
2. Everything a consumer could possibly need is available at the
click of a button. Retail has officially gone digital, but one by
one, ecomm powerhouses are returning to the ground.
The outcome is a modern day transformation of the
brick-and-mortar experience.
4. This Piece of Prime Real Estate Sells
Technical Cashmere.
5. This is a Retail Store.This Space is a Purveyor of
Men’s Clothing.
6. Rick Badgley
VP of Retail
TOMS
Lacey Norton
Head of Retail
Kit and Ace
Ethan Song
CEO/Co-Founder
Frank and Oak
Robbie Myers
Editor In Chief
Elle Magazine
MODERATORPANELIST PANELIST PANELIST
Panelists from TOMS, Kit and Ace and Frank and Oak discuss their strategies around
building culture and community inside their own brick-and-mortar shops. They reveal why
coffee shop seating is designated more space then a shoe wall, why a 12-person supper club
table deserves prime real estate and how a barbershop belongs on a retail floor.
