3. Information is EXPLODING
90%of all data has been created in
the last 2 years
Source: http://www.sintef.no/home/Press-Room/Research-News/Big-Data--for-better-or-worse/ as of 2012
4. Per Minute
2 Million
People “Google It”
48 Hours
of Video is uploaded
to YouTube
27K+ Blogs
on TUMBLR
Source: http://rack.1.mshcdn.com/media/ZgkyMDEyLzA2LzIyLzA2XzU0XzE0XzYzM19maWxlCnAJdGh1bWIJMTIwMHg5NjAwPg/1c7d4fe7
5. Email’s Gone Wild
144 Billion
Emails are sent per day
Source: http://www.thecultureist.com/2013/05/09/how-many-people-use-the-internet-more-than-2-billion-infographic/
6. But, People Are Blocking Your Advertising!
Offline:
TiVO blocks TV Ads
News & Magazine audiences are in decline
Digital Radio kills radio ads
Online:
Ad-Block stops Banner Ads
Spam Blockers & Unroll.me stop emails
Google AdWords results in varying success rates
7. And Attention Spans Are Dropping!
From:
140 characters 6 seconds160 characters
12 seconds
1 sec 3 sec 6 sec 9 sec 12 sec
in 2000
8 seconds
1 sec 3 sec 6 sec 8 sec
To:
That’s 33% less!
in 2013
Source: http://www.statisticbrain.com/attention-span-statistics/
Culprits:
8. What Does This Combination Mean?
Information Overload
+
Ad Blocker Sophistication
Unreachable
Audience
14. Research is the
Biggest Web Activity
62%
Research on the web
43%
make travel
reservations online
58%
shop online
Source: http://www.thecultureist.com/2013/05/09/how-many-people-use-the-internet-more-than-2-billion-infographic/
15. Credibility Generates
Traffic & Expertise
The key to generate search traffic is to have something your prospects want!
Teach them something relevant! 62% of all search is informational.
Share the right message at the right time to establish your expertise & credibility
The Secret: SEO alone is not enough!
16. Quality Matters
Better Content Means…
Bigger benefit for customers
Better engagement
More shares
More likes
More tweets
Better SERP placement
More customers
18. Leverage The Right Channels
The right message with
The right person at
The right time through
The right medium
Offline
Radio
TV
Billboards
Print
Direct Calls
Direct Mail
Online
Social
Website
Videos
Email
Blogs
Maximize your distribution by targeting:
20. Growth Hacking
Airbnb created “integration” with Craigslist where none existed
to dramatically increase their reach
The Result: Leveraged existing technology platform to get
access to a bigger audience (aka. Growth Hacking)
Reached
100M+
Consumers Overnight
Source: http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
21. Mobile is Booming!
Gartner predicted mobile & tablet devices
would make up > 87% of 2014 sales
As of 2016, mobile devices made up 56%
of internet traffic!
Sources: http://www.gartner.com/newsroom/id/2610015, http://marketingland.com/mobile-traffic-now-28-percent-of-total-report-64218,
http://marketingland.com/mobile-top-sites-165725
22. And by 2019…
Mobile Will be Even Bigger
By 2019, there will be 320M mobile users in North
America alone (and that’s the smallest group!)
23. Use Mobile & Video to Your Advantage!
Smartphones will
make up the biggest
percentage of
mobile traffic
And video will be the
biggest source of
data usage
24. Be Where Your Customers Are
Make sure your website is mobile ready, and use
video as a medium to be where your customers are
Is your business ready?
Is your website ready?
26. Business Owners Agree
Business Owner’s #1 Challenge:
Highly Qualified Leads
(7 out of 10 agree)
Source: http://www.inboundsales.net/blog/?Tag=Lead+Generation+Companies
27. Leads Are Constantly Lost!
70%of small B2B companies’
websites have no call to action
on their home page
+
72% have no call to action on
internal pages!
That means 70% of business owners agree that Highly Qualified Leads are
their biggest challenge, yet 70% don’t do anything about it!
Source: http://smallbiztrends.com/2013/08/b2b-small-business-websites-lack-call-to-action.html
28. Lead Management is Critical
It doesn’t end at capturing leads, make sure not to lose them
due to:
Lack of clear organizational Roles & Responsibilities
Lack of follow up
No clear multi-channel approach
Inconsistent performance
The Fix: Define your process, track success, and modify as needed
30. Consistent Branding is Key
Brand recognition begins with consistent branding across:
All websites
Emails & Signatures
Social Sites
But it also includes:
Customer service
Your passion
Your employees
How you market
Print
TV
Radio
Source: http://www.webdesignerdepot.com/2012/01/comics-of-the-week-114/
31. Who would you choose?
Professional design distinguishes your company from your competitors
33. Better Analytics =
Faster & Smarter Decisions
According to Bain, companies that are the best
with Big Data & Analytics are more likely to:
5x make decisions faster
3x execute decisions as intended
2x be in top quartile of performance for industry
Analytics provides visibility into key processes
helping you make better, faster decisions
Leverage web analytics to measure your online
success
Source: http://www.bain.com/publications/articles/the-value-of-big-data.aspx
34. These 5 Secrets Combined…
In order to be successful in today’s online marketplace you must create
a long-term competitive advantage through tools that facilitate the
following strategic initiatives:
Create: An easy way to manage your online content, and share the
right message with the right people at the right time.
Engage: The capability to engage your customers through two-way
marketing. By engaging your customers, you build brand loyalty
and become a trusted advisor for the community you serve.
Optimize: A simple & efficient means of analyzing your traffic to
gain insights, and make smarter decisions ultimately increasing
your bottom line.
We call this the CEO™ Framework
36. What is BlabberJaxTM?
Platform
A Content Marketing Ecosystem: allows you to
easily create content, engage with your
customers, and optimize your results.
Service
Content Marketing done for you. Reach your
customers on mobile, web, and social. Our
writers engage your prospects via blog, email
& social media to generate new leads!
37. Marketing Done For You
Unique blogs written by us,
just for you CREATE
Your
Brand
Distributed via social & email ENGAGE
Monthly Reports to help you OPTIMIZE
Every week:
GET YOUR VOICE HEARD, GROW YOUR BUSINESS
38. How Does BlabberJaxTM
Help Me?
Offline
Radio
TV
Billboards
Print
Direct Calls
Direct Mail
Web
Visitors
Qualified
Lead Customer
Up Sell
CREATE ENGAGE
ENGAGE
ENGAGE
OPTIMIZE
Online
Social
Website
Videos
Newsletter
Blogs
GROW YOUR BUSINESS SMARTER – TURN WEBSITE VISITORS INTO CUSTOMERS
Lead
39. Take The Next Step Now
If this sounds like the answer you’ve been looking for, then there’s
only one way to get all of these features in a single platform, where
it’s all done for you.
Because we care about quality over quantity there are a limited
number of seats, so to get access now:
Want to learn more? Download our free 27 page definitive guide to Content Marketing here.
Schedule a Free Consultation Now
40. Our Passion
It is our duty to make the world a
better place.
Each year we help our clients
realize their dreams, but this isn't
enough. Furthering our mission, we
donate a portion of our proceeds to
children diagnosed with incurable
medical conditions to help them
fulfill their dreams.
Through our work and our passion
we are changing the world,
one dream at a time.