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From experience-seekers to story-seekers

Keynote at the Victorian Tourism Conference - 20-21 July 2015

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From experience-seekers to story-seekers

  1. 1. P U T T I N G S T O R I E S T O W O R K® FROM EXPERIENCE- SEEKERS TO STORY-SEEKERS VIC TOURISM CONFERENCE 2015 Shawn Callahan
  2. 2. P U T T I N G S T O R I E S T O W O R K®P U T T I N G S T O R I E S T O W O R K®
  3. 3. P U T T I N G S T O R I E S T O W O R K® At the end of the vacation, all pictures and videos will be destroyed. Furthermore, you will swallow a potion that will wipe out all your memories of the vacation. A provocation by D Kahneman
  4. 4. P U T T I N G S T O R I E S T O W O R K®P U T T I N G S T O R I E S T O W O R K®
  5. 5. P U T T I N G S T O R I E S T O W O R K® “Let there be granted to the science of pleasure what is granted to the science of energy; to imagine an ideally perfect instrument, a psychophysical machine, continually registering the height of pleasure experienced by an individual, exactly according to the verdict of consciousness, or rather diverging therefrom according to a law of errors. From moment to moment the hedonimeter varies; the delicate index now flickering with the flutter of the passions, now steadied by intellectual activity, low sunk whole hours in the neighbourhood of zero, or momentarily springing up towards infinity.” FRANCIS EDGEWORTH 1881
  6. 6. P U T T I N G S T O R I E S T O W O R K® PLEASURE INTENSITY P U T T I N G S T O R I E S T O W O R K®
  7. 7. P U T T I N G S T O R I E S T O W O R K® PLEASURE INTENSITY P U T T I N G S T O R I E S T O W O R K®
  8. 8. P U T T I N G S T O R I E S T O W O R K® PLEASURE INTENSITY P U T T I N G S T O R I E S T O W O R K®
  9. 9. P U T T I N G S T O R I E S T O W O R K® MEMORIES ARE ALL WE GET TO KEEP FROM OUR EXPERIENCE OF LIVING… DANIEL KAHNEMAN Thinking, fast and slow
  10. 10. P U T T I N G S T O R I E S T O W O R K® STORIES GIVE OUR MEMORIES A FIGHTING CHANCE OF SURVIVAL
  11. 11. P U T T I N G S T O R I E S T O W O R K® THREE TYPES OF STORY-WORK P U T T I N G S T O R I E S T O W O R K®
  12. 12. P U T T I N G S T O R I E S T O W O R K® FOUNDATIONS P U T T I N G S T O R I E S T O W O R K®
  13. 13. P U T T I N G S T O R I E S T O W O R K® THE STORYTELLING SPECTRUM P U T T I N G S T O R I E S T O W O R K®
  14. 14. P U T T I N G S T O R I E S T O W O R K® SPOTTING STORIES P U T T I N G S T O R I E S T O W O R K®
  15. 15. P U T T I N G S T O R I E S T O W O R K® STORYTELLING P U T T I N G S T O R I E S T O W O R K®
  16. 16. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  17. 17. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  18. 18. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  19. 19. P U T T I N G S T O R I E S T O W O R K® MOMENTS P U T T I N G S T O R I E S T O W O R K®
  20. 20. P U T T I N G S T O R I E S T O W O R K® NEVER MENTION THE S-WORD P U T T I N G S T O R I E S T O W O R K®
  21. 21. P U T T I N G S T O R I E S T O W O R K® STORY ANTI- STORYVS
  22. 22. P U T T I N G S T O R I E S T O W O R K® YOU CAN’T BEAT A STORY WITH A FACT, ONLY WITH A BETTER STORY
  23. 23. P U T T I N G S T O R I E S T O W O R K® STORY-TRIGGERING P U T T I N G S T O R I E S T O W O R K®
  24. 24. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  25. 25. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  26. 26. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  27. 27. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  28. 28. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  29. 29. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  30. 30. P U T T I N G S T O R I E S T O W O R K® STORY-LISTENING P U T T I N G S T O R I E S T O W O R K®
  31. 31. P U T T I N G S T O R I E S T O W O R K® QUESTIONS WHAT STOOD OUT FOR YOU TODAY? DID YOU HEAR ANY GOOD STORIES? ANY MOMENTS YOU’LL REMEMBER FOR A WHILE? WHAT SURPRISED YOU? P U T T I N G S T O R I E S T O W O R K®
  32. 32. P U T T I N G S T O R I E S T O W O R K® ATTITUDE I’M INTERESTED I HAVE TIME IT’S FUN IT’S INFORMAL
  33. 33. P U T T I N G S T O R I E S T O W O R K® S T O R Y T E L L I N G F O R L E A D E R SP U T T I N G S T O R I E S T O W O R K®
  34. 34. P U T T I N G S T O R I E S T O W O R K® STORIES ARE MEMORABLE P U T T I N G S T O R I E S T O W O R K®
  35. 35. P U T T I N G S T O R I E S T O W O R K® THANK YOU Shawn Callahan Twitter: @ShawnCallahan www.anecdote.com Email: shawn.callahan@anecdote.com Phone: +61 410 346 343

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