Coineption Technology Pvt Ltd
Digital Marketing
Consulting Proposal
Prepared for: Geoflyzone
Private Limited.
Company Address: 1ST FLOOR,
55, H. K. BUILDING, BAGHPAT
ROAD,
MEERUT,Uttar Pradesh-250002
Prepared By: Coineption
Technology Pvt. Ltd.
G-294,1st floor, Sector 63,
Noida, Uttar Pradesh-201307
info@coineption.com
http://www.coineption.com
Contact +91 9667300438/ 9650401746

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Table of contents
Overview
Challenge to solve
Project objective
Market trends
Trend analysis
Target audience
Proposed solution
Process

Overview
You need a social media strategy - don’t let anyone tell you any different. And we’re not talking
about posting a cute cat video once a week on Facebook with the hope that your customers
think you’re as adorable as the said cat. You need to figure out where your target audience (you
do know who that is, right?) is hanging out on the internet - is it Twitter, Facebook, Tinder,
Google+, Pinterest, Instagram, or some other online nook you’re not yet aware of?
Bring our best Digital Marketing experts to deliver strategies that get traffic and quality leads to a
business web portal. In short, our suite of Digital Marketing solutions will let a business connect
with its targeted audience seamlessly. We are an online growth partner that deploys flexible
Digital Marketing strategies to transform business ROI.

Challenge to solve
1
Expect an enterprise's site traffic to be
improved as we use only white-hat SEO
tricks and principles to refresh web
presences for the better ranking.
2
1.How we can generate audience for our
website?
2. How we can tagert community of
Vendors and Suppliers or prospective
customers.
3. How we can retain our customers?
3
How we can improve Social presence?
How we can do branding of GeoFlyzone.
What are SEO tools to improve our Social
presence?
What are the SMO, SMM step?
4
What kind of keywords Analysis & Mapping
will required for Marketing.
What are the Keyword Oriented Article
Writing and how they can help us?

Project objective
EMPOWER BRANDS AND ENTERPRISES
TO DELIVER THE RIGHT MESSAGE TO THE
RIGHT TARGET AUDIENCE IN THE RIGHT
PLACE AND AT THE RIGHT TIME

Understand the Market
trends.
eCommerce platform vendors are rolling out B2C-like functionalities that co-exist with complex B2B business
rules (partial orders, volume pricing, etc.)

Marketplace behemoths Amazon and AliBaba have become the
“Google of shopping” in several B2B environments and are blurring
the lines between B2B and B2C.
● In October 2017, Amazon launched Business Prime shipping, a
paid annual membership program for businesses in the US
and Germany
● Amazon business has amassed over 1 million “Amazon
Supply” subscribers in 5 years.
● Amazon Business, the marketplace where Amazon combines
more than 30,000 sellers (and itself), had $1 Billion in sales in
its first year and is growing 20% every month
● Alibaba generates 80% of all online sales in China (yes, 80%)
and is, at its core, a B2B portal for connecting Western
businesses and Chinese manufacturers.
Market trends
01

No list of anticipated ecommerce trends would be
complete without the almost-obligatory mention
of the continued meteoric rise of mobile –
specifically, mobile checkout and payment
systems, and the continued rise of
internet-connected devices.
Mobile checkout will become a convenience that
no consumer will want to do without and that no
merchant can afford to ignore.
02 Explosive Growth in
Mobile Checkout

Trend analysis
Worldwide, e-commerce growth is primarily being driven by consumers using their
mobile devices, phones and tablets, to acquire goods and services. According to
eMarketer estimates, retail e-commerce sales reached $2.3 trillion in 2017, a 23.2
percent increase over the previous year. The mobile share of this stood at 58.9
percent, or $1.4 trillion. In 2021, mobile e-commerce could rake in some $3.5 trillion
and then make up almost three quarters (72.9 percent) of e-commerce sales.

Target audience
Initial We are targeting US and Canada Customers.
Segmentation, targeting, positioning in the Marketing
strategy of Geoflyzone. E-commerce giants like uses
demographic & psychographic segmentation to
segment the markets. Amazon's segmentation is based
on actual purchase behaviour: not what people might
have expressed interest in, but what they actually did
01 | Automate and sharpen your targeting
02 | Uses demographic & psychographic
03 | Unify your social media and digital audience data

Proposed solution
Digital Marketing is Important for business- Facilitates Interaction with
Targeted Audiences. One reason why internet marketing is assuming
control over conventional marketing channels is the capacity of Digital
advertising methods to cooperate with target audiences and ensure
result driven interactions. As per My experience, I would suggest to go
with the given Plan.
1. SEO
2. SMO
3. PPC
4. eMail Marketing

What We will do in SEO?
1. Keywords Proposition
2. Research & Audit
3. Google Panda & Penguin Audit
4. On-Page Optimization
5. Off-Page Optimization
6. Other Activities
7. Local Search Engine Optimization
8. Website Conversion Optimization
9. Web 2.0 and Social Media Marketing
10. Reporting
Please see the SEO Plan:
https://docs.google.com/spreadsheets/d/1YwiD_g8uWRAgGRlsmSvu09S1ZC4FKwx6rO7BRbF2UsI

What We will do in SMO?
1. Social Bookmarking
2. Article Promotion
3. Press Releases
4. Blogs
5. Video Promotions
6. Facebook FAN Page
7. LinkedIn Company Page
8. Twitter Profile
9. Pinterest Profile
Please see the SEO Plan:
https://docs.google.com/spreadsheets/d/1YwiD_g8uWRAgGRlsmSvu09S1ZC4FKwx6rO7BRbF2UsI

What We will do in PPC
1. Account Setup and Research
2. Campaign Management
3. Campaign Monitoring and Analysis
4. Google Analytics
5. Reporting
Please see the SEO Plan:
https://docs.google.com/spreadsheets/d/1YwiD_g8uWRAgGRlsmSvu09S1ZC4FKwx6rO7BRbF2UsI

What We will do in Email Marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its
broadest sense, every email sent to a potential or current customer could be considered email marketing.
1. Research and advise on the best email broadcasting system.
2. Help you devise a strategy for your email marketing programme.
3. Set up your email broadcasting account.
4. Edit and manage your auto responder series ensuring they comply with best practices
5. Set up a web sign-up form on your website so visitors can subscribe to your e-newsletters or free online
product
6. Design a professional looking e-newsletter template to match your brand
7. Manage your e-newsletter distribution.
8. Brainstorm headline grabbing subject lines to entice your subscribers to open
9. Assist with content, include relevant anchor text links, images and social media links to make the most
of your marketing opportunities
10. Track the effectiveness of your campaigns by recording opt ins, opens, unsubscribes, click throughs and
other important metrics

Process
0
1
Search Engine Optimization
Search Engine Optimization, or SEO, is one
of the best tools that companies have in
terms of gaining visibility online because it
allows them to bring in more visitors
through free, organic search results.
0
2
Social Media Optimization
Our social media marketing experts
have the capabilities to turn social
media channels like Facebook, Twitter,
Instagram, LinkedIn, Twitter, Pinterest
etc.
0
3
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PPC services efficiently work in
generating qualified leads and
increased sales through a bidding
process and ads appear on the leading
search engines and its network pages.

OUR PROMISE
We promise to strategically partner with every client we are
afforded the opportunity to work with. We promise to go
above and beyond the expectations of our clients by listening
to their needs, and mobilize action by applying our expertise
and providing the best service.
OUR GOAL
Keeping up the morale and motivating your employees to work
hard in your business can be a challenge. It is time to take the
next step and turn each goal into a SMART goal. A SMART goal
is one that is specific, measurable, attainable, relevant and
time-based.
WHO WE ARE
Coineption was founded with a vision to address growing businesses' needs of reducing the time to market and cost
effectiveness required to develop and maintain unique and customized web and mobile solutions. We are uniquely and
strategically positioned to partner with startups and leading brands to help them expand their business and offer the most
effective and cost efficient solutions that provide revenues and value to their business needs.

Coineption Technology Pvt Ltd
G-294,1st floor, Sector 63, Noida, Uttar Pradesh
info@coineption.com
info@coineption.com
+91 9667300438
http://www.coineption.com
Let’s Solve your digital Problem

Thank you!