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ECommerce Digital marketing consulting proposal

  1. Coineption Technology Pvt Ltd Digital Marketing Consulting Proposal Prepared for: Geoflyzone Private Limited. Company Address: 1ST FLOOR, 55, H. K. BUILDING, BAGHPAT ROAD, MEERUT,Uttar Pradesh-250002 Prepared By: Coineption Technology Pvt. Ltd. G-294,1st floor, Sector 63, Noida, Uttar Pradesh-201307 Contact +91 9667300438/ 9650401746
  2. Confidential Customized for Lorem Ipsum LLC Version 1.0 Table of contents Overview Challenge to solve Project objective Market trends Trend analysis Target audience Proposed solution Process
  3. Overview You need a social media strategy - don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your customers think you’re as adorable as the said cat. You need to figure out where your target audience (you do know who that is, right?) is hanging out on the internet - is it Twitter, Facebook, Tinder, Google+, Pinterest, Instagram, or some other online nook you’re not yet aware of? Bring our best Digital Marketing experts to deliver strategies that get traffic and quality leads to a business web portal. In short, our suite of Digital Marketing solutions will let a business connect with its targeted audience seamlessly. We are an online growth partner that deploys flexible Digital Marketing strategies to transform business ROI.
  4. Challenge to solve 1 Expect an enterprise's site traffic to be improved as we use only white-hat SEO tricks and principles to refresh web presences for the better ranking. 2 1.How we can generate audience for our website? 2. How we can tagert community of Vendors and Suppliers or prospective customers. 3. How we can retain our customers? 3 How we can improve Social presence? How we can do branding of GeoFlyzone. What are SEO tools to improve our Social presence? What are the SMO, SMM step? 4 What kind of keywords Analysis & Mapping will required for Marketing. What are the Keyword Oriented Article Writing and how they can help us?
  6. Understand the Market trends. eCommerce platform vendors are rolling out B2C-like functionalities that co-exist with complex B2B business rules (partial orders, volume pricing, etc.)
  7. Marketplace behemoths Amazon and AliBaba have become the “Google of shopping” in several B2B environments and are blurring the lines between B2B and B2C. ● In October 2017, Amazon launched Business Prime shipping, a paid annual membership program for businesses in the US and Germany ● Amazon business has amassed over 1 million “Amazon Supply” subscribers in 5 years. ● Amazon Business, the marketplace where Amazon combines more than 30,000 sellers (and itself), had $1 Billion in sales in its first year and is growing 20% every month ● Alibaba generates 80% of all online sales in China (yes, 80%) and is, at its core, a B2B portal for connecting Western businesses and Chinese manufacturers. Market trends 01
  8. No list of anticipated ecommerce trends would be complete without the almost-obligatory mention of the continued meteoric rise of mobile – specifically, mobile checkout and payment systems, and the continued rise of internet-connected devices. Mobile checkout will become a convenience that no consumer will want to do without and that no merchant can afford to ignore. 02 Explosive Growth in Mobile Checkout
  9. Trend analysis Worldwide, e-commerce growth is primarily being driven by consumers using their mobile devices, phones and tablets, to acquire goods and services. According to eMarketer estimates, retail e-commerce sales reached $2.3 trillion in 2017, a 23.2 percent increase over the previous year. The mobile share of this stood at 58.9 percent, or $1.4 trillion. In 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9 percent) of e-commerce sales.
  10. Target audience Initial We are targeting US and Canada Customers. Segmentation, targeting, positioning in the Marketing strategy of Geoflyzone. E-commerce giants like uses demographic & psychographic segmentation to segment the markets. Amazon's segmentation is based on actual purchase behaviour: not what people might have expressed interest in, but what they actually did 01 | Automate and sharpen your targeting 02 | Uses demographic & psychographic 03 | Unify your social media and digital audience data
  11. Proposed solution Digital Marketing is Important for business- Facilitates Interaction with Targeted Audiences. One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions. As per My experience, I would suggest to go with the given Plan. 1. SEO 2. SMO 3. PPC 4. eMail Marketing
  12. What We will do in SEO? 1. Keywords Proposition 2. Research & Audit 3. Google Panda & Penguin Audit 4. On-Page Optimization 5. Off-Page Optimization 6. Other Activities 7. Local Search Engine Optimization 8. Website Conversion Optimization 9. Web 2.0 and Social Media Marketing 10. Reporting Please see the SEO Plan:
  13. What We will do in SMO? 1. Social Bookmarking 2. Article Promotion 3. Press Releases 4. Blogs 5. Video Promotions 6. Facebook FAN Page 7. LinkedIn Company Page 8. Twitter Profile 9. Pinterest Profile Please see the SEO Plan:
  14. What We will do in PPC 1. Account Setup and Research 2. Campaign Management 3. Campaign Monitoring and Analysis 4. Google Analytics 5. Reporting Please see the SEO Plan:
  15. What We will do in Email Marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. 1. Research and advise on the best email broadcasting system. 2. Help you devise a strategy for your email marketing programme. 3. Set up your email broadcasting account. 4. Edit and manage your auto responder series ensuring they comply with best practices 5. Set up a web sign-up form on your website so visitors can subscribe to your e-newsletters or free online product 6. Design a professional looking e-newsletter template to match your brand 7. Manage your e-newsletter distribution. 8. Brainstorm headline grabbing subject lines to entice your subscribers to open 9. Assist with content, include relevant anchor text links, images and social media links to make the most of your marketing opportunities 10. Track the effectiveness of your campaigns by recording opt ins, opens, unsubscribes, click throughs and other important metrics
  16. Process 0 1 Search Engine Optimization Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. 0 2 Social Media Optimization Our social media marketing experts have the capabilities to turn social media channels like Facebook, Twitter, Instagram, LinkedIn, Twitter, Pinterest etc. 0 3 Lorem ipsum dolor sit PPC services efficiently work in generating qualified leads and increased sales through a bidding process and ads appear on the leading search engines and its network pages.
  17. OUR PROMISE We promise to strategically partner with every client we are afforded the opportunity to work with. We promise to go above and beyond the expectations of our clients by listening to their needs, and mobilize action by applying our expertise and providing the best service. OUR GOAL Keeping up the morale and motivating your employees to work hard in your business can be a challenge. It is time to take the next step and turn each goal into a SMART goal. A SMART goal is one that is specific, measurable, attainable, relevant and time-based. WHO WE ARE Coineption was founded with a vision to address growing businesses' needs of reducing the time to market and cost effectiveness required to develop and maintain unique and customized web and mobile solutions. We are uniquely and strategically positioned to partner with startups and leading brands to help them expand their business and offer the most effective and cost efficient solutions that provide revenues and value to their business needs.
  18. Coineption Technology Pvt Ltd G-294,1st floor, Sector 63, Noida, Uttar Pradesh +91 9667300438 Let’s Solve your digital Problem
  19. Thank you!