1. BECKETT ADVISORS
B USINESS STRATEGIES
If you want
your company
to grow faster…
Look inside

2. BECKETT ADVISORS
SPECIALISTS IN WELL-INFORMED
BUSINESS STRATEGIES
With Some Fine-Tuning,
Growth Opportunities Abound
That’s where Beckett Advisors comes in.
Our clients—like everyone else today—are running
lean and mean. They’re so busy that they fail to
“
As a result of Beckett
Advisors’ analysis of
our value position
gather and interpret the important intelligence
and internal signals out there that point to
problems or opportunities on the horizon.
in the marketplace,
we obtained a 22% Whether they’re #1 and want to hang on to their
increase in our lead, or they’re further back in the pack and want
bottom line.
— Ken Geiszler
President
” to better their position, they’ve all turned to us to
fine-tune their business strategies—to identify any
weak links—so that operating results are optimized.
Keri Systems
San Jose, California

3. Our clients want to grow.
We are business strategy
consultants. We’re unique
because we specialize in
unlocking and quantifying
streams of information that
identify opportunities.
Under one roof, you’ve
found the firm whose
razor-sharp due diligence
and brand-strengthening
programs have delivered
a track record of
significant growth.
Through our triangulation
methods, we can reveal
opportunities that often your staff cannot because your customers and prospects
do not perceive your staff as unbiased, independent, and third-party. So, simply
because we’re not you, we’re uniquely positioned to uncover the unbiased market
intelligence you need to grow faster.

4. For 40 years, our clients have told us that our methods are th
unlocking and quantifying hidden stakeholder perceptions th
Clients say our work has Key Beckett Modules
• Lowered their financial risk, • Strategic Planning Sessions
• Saved product launches from certain failure,
• Customer Centricity – build sustainability into
• Clarified the value of their companies so that
your company’s sales and profits
more people want to do business with them,
• Improved their bottom lines—one by hundreds • Pure Research – customer, employee, prospect,
of millions of dollars. competitive audits
• Insight Ranking - Conjoint Analysis
• Branding – your “corporate promise”
Our methods for fine-tuning marketing, • Internal Branding and the Brand Triangle
branding and sales have • Precision Pricing – A disciplined approach to
• Strengthened the skill sets of sales and improving profitability
marketing staff so they could achieve more, • Sales Systems
• Revealed untapped markets to • Sell more—Improving effectiveness
mature manufacturers, of current processes
• Helped an insurance company escape
from bankruptcy,
• Provided detailed report cards to dozens
of companies in a wide variety of industries
that have insured their competitiveness
for years to come.
Strategies for Growth

5. the best they’ve ever seen for
that reveal the path to faster growth.
The Beckett Pathway for Faster Sustainable Growth
• Segment Operational
Organizational
Define Assess-Research • Target Synthesis Improvements & Control
• Position Alignment Implementation
Primary Research
Training:
Brand Honoring
Customer Clarification Differences
Management Surveys Workshop in People
Interviews Supply Chain Market for Leadership
Partner Growth & Training:
Internal Precision
Surveys Share Analysis Branding Pricing
Prospect
Define Surveys Integrated Brand Training:
Scope of Corporate SWOT Program
Review: Sales Six Hats
Engagement: Analysis Strategic
Catalyst Messaging Thinking Evaluate,
Where We Planning
TriAxial Surveys Monitor &
Can Help Workshop Sales
Marketing Strategic Messaging Training: Reassess
Communication Audit (Customer Program New Business
Surveys & Competitor) Systems –
Striking Oil
Distributor
Market Surveys Feasibility Key Prospect
Assessments Analysis for Penetration
Employee New Product Programs
Launches Improve
Surveys Selling
Effectiveness
Secondary Workshop
Research

6. THE BOTTOM LINE IS SUSTAINABLE GROWTH.
Business leaders and top managers have chosen
to work with Beckett Advisors for one reason
and one reason only: to grow faster.
Our methods have revealed opportunities Partial List of Industry Experience:
and provided critical market intelligence Aircraft & Aerospace
that senior management required to grow Architectural/Engineering/Construction
their businesses. Consumer Goods & Services
Energy Resources
“
I want to recognize you for the
fine research and analysis that
you did in helping us identify
Financial Institutions
Healthcare/Medical
Manufacturing
and re-engineer our brand Mining
position prior to acquisition. Pharmaceutical
— Eric Anderson
Senior VP
NCRIC
”
I found your insight unparalleled. Professional Service Firms
Security & Building Systems
Technology
Washington, D.C.
Strategies for Growth
800.336.8797
www.BeckettAdvisors.com
Los Angeles/CA, Richmond/VA,
Edmonton/AB, Chicago/IL