2. 1.
Marketing is
more empathetic
than ever.
Marketing is powerful
Understanding this is important
This is where the human touch
It’s about brands delighting,
appreciating, and recognising
and creates influence.
for any business.
and connection occurs.
what’s important for their customers.
3. 2.
Community
marketing will
become a mainstay.
The demand for a large virtual or
physical event will reduce.
Replaced by more intimate and
topical get-togethers that bring
specialists sharing practical advice
on the topic.
4. 3.
Encouraging
online
communities.
Replicating physical events online
has led to online webinar fatigue.
Leaving businesses to figure out
how to stand out
Creating interest based online
communities is seemingly
Where the engagement is not just at
the event but before, during and
after
Creating a continuous engagement.
and create engagement.
the way forward
5. 4.
People centricity
moves brands
ahead.
2020 changed the
The required view became that of
looking at the brand through the
eyes of the customer.
Resulting in the necessity of having
to have clarity in the value of having
the same brand voice & solving the
same pains of the customers across
the marketing, sales, and customer
teams
marketing perspective
for many a business.
6. 5.
Conversations will
become the
new data.
Content marketing will
Genuine and simple
begin with conversations.
conversational approach by brands
will help garner
attention and engagement
as we move into being more
human centric and
community focussed.
7. 6.
The panic of 2020
becomes the
driver for innovation.
The pandemic drove marketers to
adapt and connect
Today this is driving blended
It results from the rising
Impacting brand perceptions that
are influenced through the
experiences.
with audiences digitally.
brand experiences that will be
connected across
communication channels
necessity of professional
empathy and engagement.
8. 7.
Capitalizing on
change.
A fall-out of the pandemic has been
the changes we’re all experiencing.
Be it work-from-home,
People centric brands and their
marketers will capitalize further on
this behavioural change and
online education & shopping
or even just the personal chat.
seek to make the brand
a part of the everyday conversation.
9. 8.
Deep data insights
combined with
machine learning
will create the
‘in-the-moment’
value in marketing.
Going above the right content,
This is the next generation of
personalization
To create the right sequence of
events that brings about conversion.
right offer and right channel
10. 9.
Marketing will have
cross-functional
teams working
through technology
enabled workflow.
The necessity of real-time
responsiveness to customer needs
make it critical to be agile and
Keeping the focus on the change
coming through from
able to transform at a moment’s notice.
customer behaviour will help the
marketing function in creating authentic
web-based experiences for their
customers.
11. 10.
It’s going to be all
about people,
people, people!
Marketing has always
Understanding them
With the rise in
Understanding mindsets, interests,
personal values
been about people
and providing gratification
being people centric
and community groups
is what will drive great marketing.
12. BY
JOY ABDULLAH
At
At
Humanizing Business
Humanizing Business
we help your marketing
we help your marketing
be people-centric
be people-centric
through our
through our
Marketing Inside-Out
Marketing Inside-Out®
®
programme.
programme.
Source Credit:
‘Marketing Trends to Watch in 2021, According to 21 Experts’ by Christina Mautz
https://blog.hubspot.com/marketing/marketing-predictions-experts
