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2020/ VOL. 10/ ISSUE 07
STARTUP DYNAMICS
Overview of
Startup Ecosystem
Post Covid-19
START-UP INSIGHTS
Benefits of
Start-up Culture
Emerging
TO watch
Editor’s Note
f many lessons that the pandemic is still
Oteaching us, one is being self-sufficient
and self-dependent. This is not just
limited to individual households but the country
as a whole. Exports, imports, trade relations all
took a back seat when it came to containing the
spread of the virus. This is just an indication of how
fragile the market is when it is dependent on
global forces to cater to local demands.
True, a country cannot have it all and trade-
relations are not just about the money that
countries exchange but the underlying goodwill
and relations the exchange builds. However, the
pandemic has shown that it is in a country’s
interest to fulfil its demands locally.
Supporting startups is the first step towards it.
The number of startups in India shot to 50000
from a mere 7000 in the last decade and the
trend continues to grow. From food to AI, India
has created a startup ecosystem that cuts across
CONSUMER
RESPONSE
PERTINENT FOR
GROWTH OF
STARTUPS
industries and is buzzing with ideas. True, there are
more failures than success stories, but the
momentum the startup movement has gathered
is hard to beat.
While the government is trying at its end to
support startups in ways it can, from easy loans to
annual fests and competitions, the onus lies on
consumers now. As a customer, we should be
ready and receptive towards these startups. The
way customers respond to a service or product by
a startup is a key decider in whether the startup
will stay afloat or not. So, until consumers go local,
the buzz will not translate into a storm that it
intends to kick off.
As consumers, every time you buy a product or
utilize a service, take a pause and look for a local
option.
Chances are it will turn into a pleasant experience
and something more than you expected. In this
special edition of Insights Success, we celebrate
the spirit of innovation and entrepreneurship as
we bring Emerging Startups to Watch. These
home-grown companies are trying their bit to
bring their ideas to life and services to you. Also,
go through a few of the articles written by our in-
house editors to enhance your reading
experience. So, what are you waiting for?
Read Away!
Darshan Parmar
Managing Editor
DarsHP
darshan@insightssuccess.com
C O N T
Bastar Valley Foundation
Empowering Children
through Education
Bdiapers
Healthy and Eco-Friendly
Diapering Solutions
Collective Foods (India) LLP
Goodness of Home-
Cooked Meal, Anytime
GD ASH BRICK
Green Cementing Solutions
Global Integritus
Facilitating Business
Decisions
12
13
14
15
22
E N T S
Hao Crafts (OPC) Pvt. Ltd
For the Betterment
of Artisans
Konnections India
Riding the Digital
Way Dynamically
LiaisonIT
Customized Solutions
for Preeminent
Business Problems
MICE AFFAIRS
MEDIA GROUP
A Rising Media Outlet
Mindsor LLC
Providing the best of
Software and Satffing
23
24
30
32
33
OpEx Accelerator Pvt. Ltd
Bridging the Gap between
Job Seekers and Creators
SR INNOVATIONS
Delivering Sustainable
Packaging Solutions
Social Paltan
Delivering Creative Digital
Marketing Services
Articles
Startup Dynamics
Overview of Startup
Ecosystem Post Covid-19
Start-up Insights
Benefits of
Start-up Culture
36
38
34
18 28
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RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Sumita Sarkar
Managing Editor Darshan Parmar
Assisting Editor Vrushali Rakhunde
Contributing Writers Ananda, Ashish
Chief Designer Asha Bange
Designing Head Deepanjali Jena
Co-designer Vivek Mane
Operations Head Megha Mishra
Business Development Manager Nandan Deshpande
Asst. Manager Ashwini Pahurkar
Business Development Lead Tejswini Whaval
Business Development Executive Dhiraj Nikam
Technical Head Pratiksha Patil
Technical Specialist Amar Sawant
Digital Marketing Manager Amol Wadekar
SME-SMO Executive Atul Dhoran
Circulation Manager Tanaji
Insights Success Media Tech LLC
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OCTOBER, 2020
We are also available on
Management Brief
Company Name
Saurabh Singhal
CEO
GD Ash Brick
Harsh Akbari
Partner
Global Integritus
Konnections India
MICE AFFAIRS
MEDIA GROUP
Ahum Shimrah
Tamreipam
Director
Divyesh Rajput
CEO and Founder
Mindsor LLC
Saroj Kumar Behera
Sr. Resource Executive
Dr. Mustafa Attarwala
Founder and Promoter
Bastar Valley Foundation
Collective Foods
(India) LLP
Hao Crafts
(OPC) Pvt. Ltd.
Bdiapers
LiaisonIT
Sachin Mannocha
Founder
Gyani Darode
Proprietor
Bastar Valley English Medium School (BVEMS) is currently
comprised of pre-primary, primary academies and seniors.
Bdiapers are India’s only cloth diapers that work with both
reusable and disposable inserts.
Collective Foods’ vision is to provide with healthy, nutrition-
intact meals that are like home cooked food and is convenient
to carry anywhere.
GD Ash Brick are Manufacturer and Suppliers of Bricks,
Pavers Block, Roof Tile, and all types of Cement Products at a
customer affordable price.
Global Integritus understand the need for a competent,
professional and reliable workforce in today’s professional
world and it’s more than ever before.
Hao Crafts Society is a collective of young tribal artisans from
Manipur engaged in making traditional black pottery known as
longpi pottery.
Konnections is a new-age IT organization that builds and
delivers quality solutions to the clients.
Anant Mishra
Director of Operations,
APAC
LiaisonIT is a company that started in the digital era and
boomed in the super digital era (during and post-pandemic
period).
MICE Affairs Media Group offers News Coverage for MICE,
Travel and Association Business.
Mindsor LLC is located at 7361 McWhorter Place, Suite 302
Annandale, VA and it operates in the staffing industry.
Rita Mane
Director
OpEx Accelerator
Pvt. Ltd.
Sachin Kumbhoje
Founder and CEO
OpEx StartUp Accelerator was started with the sole motto of
creating awareness regarding start-ups, mostly among students
and budding entrepreneurs.
Social Paltan
Abhilash Bende
CEO
The team at Social Paltan ensures that a business’s brand looks
great to its customers and other online platforms or whoever its
target audience is.
SR Innovations
Avvaru Harish
CEO
SR Innovations is leading the industry with its constant
endeavour to deliver the highest quality of woven and non-
woven bags to its customers at a competitive price.
Emerging
TO watch
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www.insightssuccess.in
ducation is a basic right.
EHowever, many are deprived
of it. To bring equality in
society, one must start with providing
equal education opportunities to
children, the foundation of tomorrow’s
society.
Rita Mane, Director, Bastar Valley
Foundation shares how her team has
been working on the same.
What is your vision behind your
startup? Tell us how the idea came
about.
To build up good education system for
the betterment of the society and
children.
What services/products/solutions do
you offer?
Education and charity for children of
backward section.
What were the challenges you came
across during the inception of your
startup and in COVID 19?
Ÿ providing online education to the
children is the toughest job for
teachers during this pandemic.
Ÿ Learning with technology is not an
easier task.
As the founder/CEO, what is your
opinion on the current landscape of
startup culture in India?
It is important to face the competition
and helpful to grow in every field.
According to you, how important is
it to be updated with technology as
per your industry sector? And How
do you strategise on scaling your
company in the future?
Learning with Technology is important
it helps to do the task in the smartest
way also it helps to keep the record
safely and consumes less time.
Emerging
TO watch
Rita Mane
Director
www.insightssuccess.in
12 | October 2020
BDIAPERS
isposable diapers might be convenient, but they
Dheavily cost the nature. Apart from taking over a
hundred year to decompose, they also contain some
toxic elements like dioxin, sodium polyacrylate and more
that contaminate the land.
Amrita Vaswani, Founder, Bdiapers presents solution to
this compounding problem.
What is your vision behind your startup? Tell us how
the idea came about.
Bdiapers are India’s only cloth diapers that work with both
reusable and disposable inserts. Bdiapers was designed to
solve the two main problems mothers faced with diapers,
those of rashes and leaks. Bdiaper Hybrids bring you the
convenience of disposables with the health of cloth in a
diaper that is unique, affordable, eco-friendly and healthy.
The product was designed by me over several years of trial
and error and of diapering my own two babies. I was fed up
of the chemicals in disposables and organic diapers were
very expensive. Cloth diapers were time consuming and
complicated and I wanted to find an ecofriendly option for
diapering.
Bdiapers is a true labor of love and my goal for designing
this product is to bring the convenience of disposables to
mothers like myself who are eco-conscious and frugal.
Bdiapers hybrids come in a patented two-part pouch system
that separates the “cloth” from the “diaper”. This helps
reduce washing and encourages reuse. The covers are
trendy and come with matching T shirts while the
waterproof pouches that hold the disposable inserts are
coated and do not’crack’ like ordinary plastic. The
disposable inserts are chemical, bleach & dye free and
hypoallergenic. As these are sized diapers ( S-XL ) they
give a better fit than the regular MCDs hence preventing
leaks and blow outs.
With less washing, and the option for using any insert –
these are the like a great option for eco-friendly, healthy
diapering.
What services/products/solutions do you offer?
Our range includes trendy cloth diaper covers with
disposable and washable inserts. Our inserts are eco-
friendly, chemical, chlorine, fragrance and dye free. Apart
from diapers we also have several unique accessories for
green mommies such as our Newborn Organic Muslin
Nappies, Organic Diaper Rash Balm, Diaper Wash Spray
and our unique SafetyB Silicone Diaper Fasteners
What were the challenges you came across during the
inception of your startup and in COVID 19?
We had several supply chain issues in COVID which
included factories closing down and us losing our trusted
tailors. We also had issues with financing and supply chain
of our raw materials for accessories. A lot of our PR
initiatives also got canceled as publications started to look
for paid advertisements and we did not have the deep
pockets to pay for press.
As the founder/CEO, what is your opinion on the
current landscape of startup culture in India?
I have been very fortunate with the startup landscape and
have had several people help me out with my story. As this
is a mom-based business, we have been fortunate to get
help from reviews by other mothers with small babies. We
have had some issues with compliance and contracts for
delivery – and this is an area where I feel we can improve.
There should be more incentives from the government and
established startups to encourage small businesses
According to you, how important is it to be updated
with technology as per your industry sector? And How
do you strategise on scaling your company in the future?
Technology is the key to communicating with our
customers. It is our only link to directly engaging customers
for feedback and product improvements and hence we all
need to be updated with the latest tools and software to
reach out to our audiences.
Healthy and Eco-Friendly
Diapering Solutions
“
“
Emerging
TO watch
Bdiapers
brings the
convenience
of disposables
to mothers like
myself who are
eco-conscious
and frugal.
www.insightssuccess.in October 2020 | 13
ood isn’t just essential for our survival, at times, it is
Fthe center of our existence. Healthy, wholesome,
nourishing food sustains us and brightens up our day as
well. However, finding such food while traveling can be a
tough job.
Harsh Akbari, Partner, Collective Foods (India) LLP,
shares how his business idea, which revolves around food,
came about.
What is your vision behind your startup? Tell us how the
idea came about.
The idea behind MAKE YOUR MEAL Brand was to Develop
unique Ready to Eat Meals that are convenient, easy to carry
and can be consumed anytime, anywhere. The idea struck
when one of family member traveling via train had to buy
Fresh Meal on Railway platform and while having it, he
neither found it tasty, nor worth the price he paid for it. And
then the situation was discussed and we developed a unique
Ready to Eat Thali with Extended Shelf Life and also various
Meals.
Our Vision is to provide with Healthy, Nutrition-intact Meals
that are like home Cooked food and is convenient to carry
anywhere.
What services/products/solutions do you offer?
We are manufacturer of Ready to Eat Meals with extended
shelf life.
What were the challenges you came across during the
inception of your startup and in COVID 19?
We as a startup had to go through many difficulties such as
constructing a manufacturing unit, development of food
products, and due to COVID-19 being a startup financial
crunches are always a setback.
As the founder/CEO, what is your opinion on the current
landscape of startup culture in India?
India is a land of innovation and uniqueness and as we live
in an era that thrives to grow, India just needs a push to
make it big in the world of rising startups and
entrepreneurship. The passion of young entrepreneurs is
often buried under the rebukes and pressure of having a
stabilized nine-to-five job. But Indian startups have shown
that we can grow as a country and become super power
across the Globe. The idea is not to criticize but to
introspect and analyze the startup ecosystem of India.
Startup such as Paytm, Byjus etc have taken Global market
by storm by developing unique product. So, the Indian
Startup Ecosystem is here to stay and become so good and
will be recognized across the Globe.
According to you, how important is it to be updated
with technology as per your industry sector? And How
do you strategise on scaling your company in the future?
The rate at which technology trends evolve can be daunting
for any business owner. It seems at times, that almost as
quickly as a company adopts new technology, it’s outdated,
or a new version or product has already been launched to
take its place. With tech trends changing so quickly, it is
highly required for all people and companies to stay
updated with technology such as digital platforms have
become must these days for quick transactions for payment,
bookings etc. Because without technology upgradation no
companies can compete and survive. It has become
necessary.
We, MAKE YOUR MEAL, as a brand would like to take
our products across the Globe and make it available to each
person so that they can try them and have the best meals
served to them. Further we are also planning with health-
based products which is must these days with pandemic
such as Covid -19.
Goodness of Home-Cooked Meal, Anytime
COLLECTIVE
FOODS(India) LLP
Emerging
TO watch
We would like to turn ‘Make
Your Meal’ into a Global Brand.
Harsh Akbari, Partner
‘
‘
‘
‘
www.insightssuccess.in
14 | October 2020
ustainability comes in many shapes and sizes. For the
sreal estate and construction industry, sustainable
building material are key ingredients when they target
creating green homes.A key component for them is Fly Ash
brick. These self-cementing bricks save energy, reduce
pollution and carbon footprint and cost less than
conventional bricks by almost 20%.
Catering to this growing demand in India is GD Ash Brick.
The Nagpur based company is led by Gyani Darode, the
Proprietor.
He shares more details about the company.
What is your vision behind your startup? Tell us how
the idea came about.
The core idea was generating employment to the local
population and our near ones. I wanted to motivate them to
start a new business and with new technology and join
hands for India’s development.
What services/products/solutions do you offer?
We are Manufacturer and Suppliers of Bricks, Pavers
Block, Roof Tile, and all types of Cement Products at a
customer affordable price. We specialize in ash bricks
parking tiles paver block and give a warranty on them
which is unique as no other manufacturer or supplier gives
a warranty.
What were the challenges you came across during the
inception of your startup and in COVID 19?
The situation was unprecented and a dangerous one. But
now we take care of all necessary safety measures
regarding equipment and people.
As the founder/CEO, what is your opinion on the
current landscape of startup culture in India?
The future looks great. I feel that if the Government can
start and implement learning program for new technologies
WE PROVIDE
SUSTAINABLE BUILDING
MATERIAL AT AFFORDABLE
PRICES.
“
GREEN CEMENTING SOLUTIONS
Gyani Darode
Founder/CEO
GD ASH
BRICK
and machinery, it will help and benefit more people and
motivate them to start on their own.
According to you, how important is it to be updated
with technology as per your industry sector? And How
do you strategise on scaling your company in the future?
It is crucial in my view. Technology is a necessity as it
brings accuracy and speed. This speed is required for
companies like ours to grow.
“
Emerging
TO watch
www.insightssuccess.in October 2020 | 15
OVERVIEW
OF
Startup
Ecosystem
POST
COVID-19
www.insightssuccess.in
18 | October 2020
Startup Dynamics
www.insightssuccess.in October 2020 | 19
truck with the virus
S
The discovery of the coronavirus (SARS-CoV-2) and the
spread of COVID-19 have led many governments to take
drastic measures in their countries. The lockdown has
brought large parts of society and economic life an
exogenous shock. Nothing could have got the world ready
to face such a hit in the year of 2020. Almost in one night,
trillions of dollars were lost, putting the lives of billions in
chaos. Businesses faced an existential crisis, with thousands
of entrepreneurs wondering what they would do with their
future. For the first time since World War 2, both supply and
demand chains were demolished. In the technology world,
there was despair all around as VC’s began to hold back
their salary's, turning entrepreneurial dreams into torment.
As it is said, one man's downfall is another man's uprising.
As the world struggled to find itself amid a deadly
pandemic, new businesses emerged winners with solutions
for a Covid hit world.
Adjusting with the Pandemic
India’s startup ecosystem experienced the full strength of
the progressive effect of the pandemic as well as one of the
hardest lockdowns in the country. Startups needed to
curtail, reduce teams, increased customer issues and some
literally had to face shut down. Prudently, several startups
that were loaded with cash minimized their cash burn by
focusing on optimizing operational costs while cutting
expenditures wherever possible.
In absolutely no time, the business founders soon realized
that if they had to survive, and flourish, they would have to
keep pace with the dynamics of the changing world.
Entrepreneurs quickly reverted to the situation by
reimagining their businesses.
Reimagination was more or less what they had to vouch for.
A large number of startups moved forward by going digital.
Social distancing saw a huge market for digital
consumption, and this provided a strong thrust to sectors
such as healthcare, e-commerce, fintech, education,
entertainment, etc. The need to go online and remote,
became the epicenter of new business models catering to a
changed customer behavior. Other businesses like travel
and hospitality were brutally impacted and many businesses
in these sectors have been brought to a halt or moved to the
graveyard, regrettably. As the lockdown is being lifted,
many of the businesses are recovering slowly. The
Government has been motivating local entrepreneurs to
innovate further, plunging Indian startups into becoming
self-sustainable or Atmanirbhar. The pandemic triggered
this off but in the long run this surely will help the
economy.
Acclimatizing to New Ways
The pandemic has caused a havoc all around the world and
people are still adjusting to the new ways of living. Wearing
masks, social distancing, not crowding public places etc.
have made humans make changes in their daily ways of
living. Similarly, businesses also have made changes in the
everyday ways that they work. It is becoming possible to
think of a world of business in which human contact is
minimized, but not eliminated. Getting back to normal will
include walking into stores again, and many patients will
still want to chat with their doctors in person. Still, the
trends are unmistakable and businesses may need to
reallocate investment for example, hospitals might offer
both telemedicine and clinic visit options and rethink their
strategic plans to take them into account.
Impact on Small Startups
Small startups and businesses are the most affected in times
of the pandemic. It has been forecasted that 38 million
Indian employees are rendered jobless already and the
number is expected to grow substantially in the upcoming
months. Small scale F&B firms, retailers and budding
entrepreneurs are facing a dilemmatic situation to let go of
resourceful members or save the venture.
Salary cuts, delayed payments and other revenue hits are
just the start. According to Rajan Anandan, MD, Sequoia
Capital; “There are tougher times waiting for us ahead for
startups in India.” Investors from US, that are of a huge
need are already in stress positions and expecting an inflow
of capital which is the last thing anyone would expect.
With no clear vision ahead, delays are expected in further
funding’s from overseas investors and the fate looks
uncertain for a number of growth-stage startups in India.
How should we cope with the situation at hand? We need a
productive culture, something like work from home or
provisioning insights and a support mechanism which will
forecast better-yielding results way ahead of time, along
with other contingency plans to tackle the bumps ahead.
www.insightssuccess.in
20 | October 2020
- Ashish Chandgude
GLOBAL
INTEGRITUS
here are many a slip between an entrepreneur’s
Tdreams and its realization. An idea is good but to
execute it through a company needs a strategy, a
roadmap and a direction. The right kind of information
about the market and business-related aspects can help
entrepreneurs make the right decision.
Helping these businesses take the right decision is Global
Integritus and its Founder and Promoter-MSME, Dr
Mustafa Attarwala.
Here’s how they help the entrepreneurs:
What is your vision behind your startup? Tell us how
the idea came about.
When we say “startups,” we think about bootstrapped,
edgy, adaptive, and agile cultures that don’t get caught up in
the way things have always been done…and don’t really
want to. That frequently means they look at “strategy” like
the plague and written plans as nothing more than a vehicle
for dust.
After all, a lot of startups can’t think beyond a single month
in advance, and not just because they’re wildly busy or just
ADD. In some cases, they are pioneering market areas or
business models that are truly changing week-by-week, and
keeping pace means not being too attached to any specific
roadmap or tactic.
But honestly, if you want to be an effectively responsive
and rapidly evolving culture, what could be more valuable
and helpful than knowing the baselines; the “what and
why” behind your business (your mission) and “where you
want to go” (your vision)? In fact, how effective do you
think your path will be without them?
What services/products/solutions do you offer?
We Bring The Power Of Insight To Every Great
Professional Decision. Highest Standards. Precise Matches.
Extraordinary Expertise. Unparalleled Success. Types:
Technology, Industrials, Consumer Goods, Hedge Funds,
Private Equity, Consulting, Market Research.
What were the challenges you came across during the
inception of your startup and in COVID 19?
Solutions against COVID-19 including Risk Monitoring
and Prevention, Classification and Diagnosis, Patient
Monitoring and Intensive Care. In addition, there is an
“Open Challenge” category which covers other themes.
To ensure greater access for the population, companies,
startups, institutions, government, universities, and
professionals that have low or zero-cost solutions that can
be deployed to the end-user within 15 (fifteen) days from
the approval date are welcome to participate.
As the founder/CEO, what is your opinion on the
current landscape of startup culture in India?
Through innovation and scalable technology, startups can
generate impactful solutions, and thereby act as vehicles for
socio-economic development and transformation. The
Indian startup ecosystem has evolved dynamically over the
last two decades
According to you, how important is it to be updated
with technology as per your industry sector? And How
do you strategise on scaling your company in the future?
The Indian startup ecosystem has scaled to become third-
largest start-up hub in the World. Numerous startups are
still on the rise and are now widely renowned as market
disrupters. The more significant aspect is the hi-tech
enhancement they bring to the country. We serve best
because we never get another chance to make a first
impression.
Facilitating Business Decisions
We Bring The Power of Insight To
Every Great Professional Decision
“ “
Dr Mustafa Attarwala
Founder & Promoter
Emerging
TO watch
www.insightssuccess.in
22 | October 2020
andicrafts are always special. They depict the culture
Hof the land and the strength and imaginative power
of those who craft them.
Ahum Shimrah Tamreipam, Director, Hao Crafts
(OPC) Pvt. Ltd. is working to uplift the condition of artisans
in this age when machines rule.
What is your vision behind your startup? Tell us how the
idea came about.
My vision is to train and promote artisans better living
What services/products/solutions do you offer?
I have my own manufacturing handicrafts products unit in
hometown, Manipur and branch in Delhi,
What were the challenges you came across during the
inception of your startup and in COVID 19?
Some issue in arrangements raw materials
As the founder/CEO, what is your opinion on the current
landscape of startup culture in India?
In my opinion, Govt. Ministries should provide facilities like
schemes, loans directly to the startup companies not through
banks
According to you, how important is it to be updated with
technology as per your industry sector? And How do you
strategise on scaling your company in the future?
Technology is very important for my new company for mass
production.
Emerging
TO watch
‘
‘
For the Betterment of Artisans
Hao Crafts (OPC) Pvt. Ltd
Ahum Shimrah Tamreipam, Director
My
Mission Is
To Train Artisans
To Help
Them Live
Better.
‘
‘
‘
‘
‘
‘
www.insightssuccess.in October 2020 | 23
Digital age in India has brought
a lot of opportunities for the
people to capitalize on. With
the advent of Covid-19 pandemic, the
need for digitization has increased in
businesses all over the globe. India is
also not far behind this race.
Digitization has become the need of
the hour which has paved the way for
digital services in a dynamic manner.
There is hardly any industry left who is
not in the requirement of making its
process go digital without having any
negative effects on its operations.
But businesses have realized that their
core competencies need to stand out
from the rest of the competition and
that is only possible with the help of
exceptional digitally oriented services.
For this specific reason, the market is
in demand for exceptional digital
solutions and services providers who
can help the traditional as well as new-
age businesses to stay relevant in this
cutthroat competitive market.
One such company providing dynamic
digital solutions to its clients is
Konnections India. The company’s
CEO and Founder – Divyesh Rajput
says, “Konnections is a new-age IT
organization that builds and delivers
quality solutions to the clients.”
To know more about the dynamics of
Konnections India, let us read what
Divyesh has to say:
What is your vision behind your
startup? Tell us how the idea came
about.
The vision was to start a new-age
digital business that builds and delivers
quality solutions for its clients. It all
started with just a small marketing
venture in college. We had envisioned
ourselves to become this digital agency
in the Future. Our competitive
advantage lies in framing the
customized delivery models that
empathize with client’s needs and
requirements.
We also have special expertise in
custom system development –
providing specialized products, IT
services, and custom end to end
solutions to our enterprise customers.
We gain a competitive advantage from
these distinctive capabilities and have
developed the ability to implement and
manage complex IT systems in
changing times with greater
effectiveness.
What were the challenges you came
across during the inception of your
startup and in COVID-19?
COVID-19 as we know hit the market
hard. All the industries suffered losses.
For us as in the IT Industry, it was a
time of learning and adapting to the
new normal. Working from home was
just a text in the agreements which
now was implemented beautifully by
all the employees. Trust and faith
played important roles in strengthening
the relationship between our team
members. If we look at the business
during COVID-19 lockdown, I will say
a lot of businesses made decisions to
go digital with their firms. May it be
making shopping portals or digital
marketing or even general meetings
online, we would say it was partially
positive for us.
As the founder/CEO, what is your
opinion on the current landscape of
startup culture in India?
The startup culture in India is amazing.
The amount of help and support we get
from the Government or the society
and even the education institutes is
commendable. We would like to
encourage more startups and student
businesses to emerge and rise in the
coming times. India is an emerging
superpower; we can already see
glimpses of it.
According to you, how important is it
to be updated with technology as per
your industry sector? How do you
strategize on scaling your company in
the future?
Being updated with technology, keeps
us going and moving ahead in the IT
Industry. Every second of every day
there are new languages or physical
tech or some new innovations coming
up in the world. With such brilliant
minds as your competition, we need to
keep ourselves and our employees
updated and upgraded so that we can
stand in the market with pride and
amazing testimonials.
Riding the Digital Way Dynamically
Emerging
TO watch
KONNECTIONS INDIA
www.insightssuccess.in
24 | October 2020
‘
‘
‘
‘
We believe that bringing
together people,
business and
technology is the way
forward
‘
‘
‘
‘
Divyesh Rajput
Founder, CEO
Konnections India provides
its clients the following services
Web Designing and Development
(Designing/Re-designing/Maintenance)
Mobile Application Development:
Android, iOS, Flutter Dev, React OS
E-Commerce Solutions
Digital Marketing/Social Media Marketing
(SMM)
Branding – Online and Offline
1
2
3
5
4
www.insightssuccess.in October 2020 | 25
The company also possesses a system specially made for the jewelry industry. Jewelzie is a Web and App based
solution that will help you achieve Cataloguing, Inventory, and Customer Management like – order management,
inventory management, cataloging, customer evaluation, reporting, and karigar system, etc.
Jewelzie Prime also consists of various modules like:
OFFLINE TAB
APPLICATION
(Android + iOS)
ONLINE
APPS
(ANDROID + iOS)
WEBSITE
POS
SYSTEMS
Jewelzie Expo
Some ofthe important modules in its product line are:
iOS and Android Mobile Apps Sales Application – The Tab Catalogue
E-Commerce Solutions for B2B and B2C Admin Panel with User-Friendly Features
Karigar System Customer Evaluation
Product Tagging. SEO Modules
Notifiers
WhatsApp Integration Point of Sales
Inventory System
Label Printing
Reporting Vouchering
Analytics Advanced Search
www.insightssuccess.in
26 | October 2020
BENEFITS
of
Start-up
Culture
www.insightssuccess.in
28 | October 2020
“I don’t believe in making the right decisions. I take
decisions and then make them right.”
Ratan Tata’s decision to founding Tata Consultancy
Services (TCS) in 1968, indeed became the right
start of the Indian start-up ecosystem. Since then,
countless start-ups have been established, many of trans-
forming into national corporations and international
organizations.
The booming start-up culture not only has made individuals
into strong leaders and eminent entrepreneurs but has also
boost up the Indian economy. Data analytics firm Tracxn, in
its ‘India Tech Annual Factsheet, 2019’ observed that the
contribution of start-ups in fundraising has gone huge to
$14.5 billion in 2019 from $550 million in 2010.
Recognizing the power and possibilities in the start-up
space, The Government of India has launched ‘Start-up
India’ and ‘Stand-up India’ initiatives and has been actively
promoting entrepreneurs and small businesses by providing
various benefits.
Apart from contributing to the nation’s economy and
turning the lives of founders and entrepreneurs 360°, the
booming Indian start-up culture has indirectly improved
livelihoods of many.
Small start-ups making a big impact
Since 2013, transformational start-ups – the companies
aiming to be national or international – have become a trend
in India. However, subsistence start-ups who aim to stay
small still make an impact. These start-ups since their
inception have created countless job opportunities and
continue to do the same.
Moreover, these spaces provide opportunities to employees
to nurture their talents and skills through which they bring
new ideas to the table essential to stir innovation and
enhance competition.
A ripple effect of development
A small factory established in the area attracts many
associated business opportunities for the entrepreneurs also
giving rise to more jobs and structural, developmental, and
lifestyle changes around. With more people residing in an
area, like a ripple effect, it brings forth other related
businesses such as essentials, entertainment and leisure, real
estate, and more.
Do you remember the faces of Indian cities like Bangalore,
Pune, Hyderabad, and Chennai before they became IT
hubs? After the IT sector strengthening its roots, these cities
have seen drastic developments on many levels.
Solving problems with technology and innovation
Start-ups often bring unique and innovative ideas to the
saturated business space. Start-ups often come into the
game because the founder has a unique solution in the form
of a product or service to address a complex problem. The
Indian start-up ecosystem is a buzzing example of innova-
tive solutions as it originated to provide services to fulfil
Indian software needs.
EdTech and healthcare are other buzzing start-up sectors in
India incorporating technology to address students’
educational needs and solving growing healthcare issues,
especially after the COVID-19 pandemic.
EdTech companies such as BYJU’S and Vedantu have
pioneered a new way of interactive learning revolutionizing
the private tutoring sector.
During COVID-19 small businesses and home-grown
setups greatly contributed by providing masks, PPE kits,
and other essentials to meet the market shortage.
Start-up is the ‘new normal’
Talking about the growing start-up culture, India is now the
3rd largest start-up ecosystem in the world expecting 12-
15% annual growth. After the U.S and the U.K. with the
largest shares, Indian start-ups have brought Delhi,
Mumbai, Bengaluru, and Hyderabad in the list of top 20
cities for venture capital lists. The tech start-ups in India
have alone created 60,000 direct jobs in 2019.
Although the start-up sector in India holds promising
opportunities, post-lockdown entrepreneurs are facing
major challenges in fundraising. With the rise in
coronavirus cases and the market still moving slow,
investors are cautious about putting their money into
something new.
But this too shall pass. Coming out of this situation has
become the need of the hour for everyone, including the
government, large organizations, small businesses, and
start-ups as well as individuals. As these entities in an
ecosystem are interdependent, together they can conquer
the crisis and move forward taking their business and the
economy to new heights.
Start-up Insights
- Vrushali Rakhunde
www.insightssuccess.in October 2020 | 29
here there is life, there are
Wproblems. And more often
than not, the solutions lie
within the reach. All we need to do is
introspect and look for points that
prove hindrance to growth.
Anant Mishra, Director of
Operations, APAC, LiaisonIT, helps
businesses find these functional issues
and help plan business growth. Here’s
how
What is your vision behind your
startup? Tell us how the idea came
about.
While we were studying the facts that
check the scalability of a startup, our
study revealed what curbs the efforts vs
achievement growth and as worrisome
as it sounds, the hindrance lies
somewhere amid the functional cores.
This is where the vision of setting up
the right cores and captives was born.
We believed we could neutrally align
the irrational and erratic problems to a
position that serves the efforts and
delivers results.
To which, while we let them set up the
nodes of their domain, we help them
accelerate the process by setting up an
extended arm of their business
operations, drawing their business
growth hacks – in concise.
Consider us, your in-house team to set
up your captives and captivate your
proximity.
What services/products/solutions do
you offer?
LiaisonIT was setup as an integral
move to captivate businesses with the
right framework, we grew beyond the
offset and fell in the shoes of
management consulting after
successfully delivering custom-crafted
solutions to preeminent problems. We
are an outsourcing organization to all
your needs, that can build up your
presence without a hitch. We set up the
required captive based on your values,
ethics, and principles, coupling in mind
the right needs for your business to
help your operations operate smoothly
and in the parallel note, craft an
extended business development arm
for your business.
Running around a requirement
analysis, deep diving within the
analysis is the approach to setting up
the right manpower. This is done by an
enriched team of equation balancers
and problem solvers. The experience of
handling the right team and a balanced
delivery mentions us in high spirits.
Disruption is the key here! To be fairly
precise, we work on the 3 cores of any
business, marketing, operations, and
sales actively called the MOS fulcrum
of the business.
What were the challenges you came
across during the inception of your
startup and in COVID 19?
This pandemic taught us LIFE and is
still taking us by surprise every day.
We’ve revamped the whole working
policy for the organization and are
more empathetic than ever. While we
incubate and practice design thinking,
we are intrinsically absorbed towards
understanding the impact in a better
way.
Our motto is to set up an actual growth
for the business chain to which we
build up the required framework based
on their values, ethics, and principles,
coupling in mind the right needs for
the business to support their
operations. We undertook a major shift
within our own principles and started
working towards a major shift within
the organization’s delivery module. We
shifted from being management
consultants towards delivering IT
solutions, bridging the digital gap for
the smaller segment of clientele and
the journey was pretty interesting
wherein we stood at a 1500% increase
in our NET revenue during the
pandemic itself.
As the founder/CEO, what is your
opinion on the current landscape of
startup culture in India?
In my opinion, this is a great time to be
in the startup business as you are not
alone. Today everyone’s mental shift is
to do something innovative, to create a
sustainable economy, and to ensure
financially there is a 2nd source of
LIAISONIT
Customized Solutions for Preeminent Business Problems
Emerging
TO watch
www.insightssuccess.in
30 | October 2020
ncome as the pandemic has taught that
i
you cannot survive if you don’t have
options. Start-ups are not easy and I
can say that with my own experience.
If you are doing it alone you actually
require every minute of a day to
perform and execute your foundation
plans. If you have a team, you have to
ensure that as a team the vision is
being met and goals are achieved.
Today the startup culture is more
collaborative and in co-creation mode.
Everyone is realizing the need to
support each other to ensure we are
creating an ecosystem where we can all
thrive prosperously. The startup
landscape is very progressive and
dynamic natured, holding great
potential for those who have the zeal to
invest their efforts in starting and
building a startup
According to you, how important is
it to be updated with technology as
per your industry sector? And How
do you strategize on scaling your
company in the future?
LiaisonIT is a company that started in
the digital era and boomed in the super
digital era (during & post-pandemic
period). Technology is our enabler
through which we ensure we are able
to scale and support business in
different verticals. Today we live in
such times, where there is an app or
software available for most of our
requirements especially when you have
to ensure you are digitally scaling your
client's organization. Within our setup,
we ensure that we have continuous
upskilling programs and learning
events for all our team members from
all the verticals. We make sure
everyone is updated or in the process
of getting updated to the current trends
in technology, specific to their domain.
Along with learning, we believe in
hands-on experience and ensure to
apply the new knowledge learned to
our internal strategies or on our client
projects. We have some unique
strategies in the process of getting
finalized to ensure that LiaisonIT as an
organization is able to spread across
multiple cities and countries so that we
can create a digital scaling ecosystem
for different organizations.
We
Work On The
3 Cores Of Any
Business,
Marketing,
Operations,
And Sales
Actively
Called The
Mos Fulcrum
Of The
Business.
‘
‘
‘
‘
‘
‘
‘
‘
Anant Mishra
Director of Operations
www.insightssuccess.in October 2020 | 31
MICE AFFAIRS
MEDIA GROUP
n this day and age, media houses play a vital role in
Irelaying appropriate information amongst the masses.
To get the clear picture of what is going on in the
society is very important and a good media house enables
just that. A media outlet has a responsibility to provide fair
and right news or report to the public.
One such media house staying true to its roots while
facilitating right news to the audience is MICE AFFAIRS
MEDIA GROUP. Sachin Mannocha, the Group CEO is
spearheading this media outlet on its way to the top.
Read on to know what Sachin has to say about the
dynamics of a robust media house:
1. What is your vision behind your startup? Tell us how
the idea came about.
It was a passion for me to take the offbeat roads to any
business line. After having worked for more than 18 years
in Travel, MICE, Exhibition Industry, it was more like a
dream to start a media firm and dream came true with time
when I had to bid good bye to 9 to 6 PM work life and
ventured into my dream to follow my passion. Today we
have 3 media platforms around my interest area i.e. Travel,
MICE, and Association Business. So, following dreams and
passion led us here today.
2. What services/products/solutions do you offer?
We offer News Coverage for MICE, Travel and Association
Business. We were the first media house in India who
launched a dedicated news portal for Association Business.
Apart focused MICE Publication was also the first one from
India which is covering all verticals of MICE together.
Moreover, we do organize Business Connecting Workshops,
Conferences and Seminars. Recently we have concluded
three-day Virtual Expo and Conference named Life Expo
2020 bringing together 2000 + Delegates and 45 +
International Speakers from various domains.
3. What were the challenges you came across during the
inception of your startup and in COVID 19?
Key challenges we faced at the start were working within
budgets, taking brand name to key players in the market
and covering expenses. What we have realized, your startup
has to be given treatment like your own baby, you have to
nurture, care and handle it in same manner and passion.
And that's what we did and things came on the way.
Moreover, being focused has been the key for us.
4. As the founder/CEO, what is your opinion on the
current landscape of startup culture in India?
As far as we think, startup culture in India is more focused
on getting funding and then selling your dreams to others
for short term benefits. It's a very short game as per my
opinion. Young Entrepreneurs should think a step ahead and
nurture their dream projects before asking for funding. Just
let the strong investors chase you for your success model.
5. According to you, how important is it to be updated
with technology as per your industry sector? And How
do you strategize on scaling your company in the
future?
There is a paradigm shift, if any industry is not flexible
enough to adapt, I am afraid they shall be able to compete
or not or may be even exist in market.
For us, we are open for collaborations in next phase and
looking out for more partners across the globe to make our
start up a global brand.
A Rising Media Outlet
Technology post Covid-19 will be
the game changer
“
“
Sachin Mannocha
Group CEO
Emerging
TO watch
www.insightssuccess.in
32 | October 2020
or the inevitable digital transformation, most
Fcompanies need to focus on two aspects – the
software required and the people who can do it.
Mindsor LLC helps companies with both of them.
Saroj Kumar Behera, Sr Resource Executive, shares
more about Mindsor:
What is your vision behind your startup? Tell us how
the idea came about.
The first and foremost idea was to start a business
through which I could give job to the deserving. This
idea to me while I was employed with another company.
While working there, my experiences pushed me
towards entrepreneurship.
What services/products/solutions do you offer?
We offer Software development and staffing.
What were the challenges you came across during the
inception of your startup and in COVID 19?
There was a dearth of work with most of the clients
cutting down on hiring. Not getting more work from old
clients and no new client was challenging.
As the founder/CEO, what is your opinion on the
current landscape of startup culture in India?
I am positive that the startup culture is here to stay with
new ideas and unique implementations. I am feeling
good about it!
SAROJ KUMAR BEHERA
Sr Resource Executive
According to you, how important is it to be updated
with technology as per your industry sector? And
How do you strategise on scaling your company in the
future?
We would like to expand our services in the software
industry and e commerce.
MINDSOR LLC
Providing the best of Software and Satffing
Emerging
TO watch
www.insightssuccess.in October 2020 | 33
t the two ends of a bridge are
Aeducated young people who
want to be employed and
companies who would love to hire them.
In between is the need of these
youngsters to transition from being
educated to being employable.
Bridging this gap between the people and
company are startups like OpEx
Accelerator Pvt. Ltd.
Here’s Sachin Kumbhoje, Founder &
CEO, OpEx Accelerator sharing his
story.
What is your vision behind your
startup? Tell us how the idea came
about.
OpEx StartUp Accelerator was started
with the sole motto of creating awareness
regarding StartUps, mostly among
students and budding entrepreneurs.
OpEx focuses on major directions for the
Skill Development Framework, including
increasing the capacity, synergy among
existing academia. It seeks to address the
lacunae in Entrepreneurship by steps like
streamlining entrepreneurship in the
education system, inventing business
through mentorship, fostering social
entrepreneurship, promoting inclusivity,
improving the ease of doing business,
and providing access to the Global
market.
What services/products/solutions do
you offer?
OpEx Accelerator Private Limited offers
diversified StartUp & Skill Development
services to Institutions, Industries,
Emerging StartUp’s, and Students. We
support student startups and other
startups irrespective of the business
sector in Tier II and Tier III region,
through organizing StartUp Events,
Mentoring, handholding, funding
assistance, business management,
have been unearthed due to subsequent
lockdown especially in the healthcare
sector, massive funding and growth will
be seen in this sector in the coming
months. People are getting tech-savvy
and the youth of today are getting more
involved in Tech Sector thus, this
highlights and puts good sunshine in
solving India's pertinent problems of
Public Service and Sustainable
Development.
According to you, how important is it
to be updated with technology as per
your industry sector? And How do you
strategise on scaling your company in
the future?
Technology is the next big thing and in
that data management and data mining
will be again the next big thing. Looking
at how Information Technology is
evolving at current times and all-
inclusion of AI, ML, 3D Printing as well
as other technologies such as Blockchain
Tech. The StartUp is sure to incorporate
in no time and thus, everyone will get to
see the transformation in near future.
Everyone uses Smart Devices these days
and innovation in other products and thus
making them smart, will eventually lead
to people becoming smart in the coming
months to years.
With the changing times and realization
that awakened us with the current
lockdown measures, we have employed
Online Lecture Series, Virtual Meets and
thus Virtual Competitions, LMS
Programs for students, Online
Consultation for entrepreneurs and
budding enterpriser etc. are in pipeline.
prototype generation, launching and
scale-up of the business.
What were the challenges you came
across during the inception of your
startup and in COVID 19?
Starting back in 2016, it was a daunting
task to set up an accelerator in South
Maharashtra, especially in Kolhapur-
region. People were not at all
accustomed to entrepreneurship cells and
startups. Institutions were quite reluctant
to tying up as they had created a mindset
of non-availability of sufficient
knowledge of startups. Creating massive
awareness about startup and its
ecosystem was the first big step to bring
institutions, faculty, students, etc. into the
mainstream of Startups.
OPEX
ACCELERATOR PVT. LTD
Bridging the Gap between
Job Seekers and Creators
Sachin Kumbhoje, Founder & CEO
We are in the business of making
graduates Industry-ready by
improving their employability
through our unique personalized
blended learning model.
“
“
CoVID-19 Pandemic was such a
challenging time as institutions were
closed and students had to leave their
hostel and study center to their
hometowns. Thus, providing the required
support to already enrolled students and
institutions was a big task. As a result,
we came up with Online Sessions for
students, faculty, and institutions
regarding startups and what prerequisites
can be used in setting it up.
As the founder/CEO, what is your
opinion on the current landscape of
startup culture in India?
StartUp and its ecosystem is still an
evolving factor in tier 3 and small towns
of India. But, I am very much optimistic
about the future of Startups in India.
Looking at the present loopholes that
Emerging
TO watch
www.insightssuccess.in
34 | October 2020
C
reativity has always been the
frontrunner when it comes to
marketing of any business.
Creativity in marketing has a synergy
that outsmarts all the available
outlooks and engages the customer on
a personal level. People when relate to
things that are closer to them, any
memory, feeling, or a thought can be
leveraged in marketing but with
appropriate approach and creativity at
top. A lot of marketing companies are
deriving creativity in their operations
to the best extent possible in order to
enhance their client experience.
One such marketing agency servicing
its clients with a pinch of creativity is
Social Paltan. The agency has two
branches in India, namely Pune and
Nagpur in the state of Maharashtra.
“Our aim is to use the power of the
internet and customer engagement to
grow your business,” says Abhilash
Bende, CEO of Social Paltan.
Abhilash is the brain and heart behind
the company. He brings 4 years of
creative experience leveraging his
expertise from a series of industries
that he catered to, namely event
organizing, customer-support, and
advertising agencies.
“Our relationships are built on real-
time communication, reporting, and
feedbacks,” states Abhilash. The team
at Social Paltan ensures that a
business’s brand looks great to its
customers and other online platforms
or whoever its target audience is. It
believes that the traditional marketing
is their ‘Gold that Never Gets Old,’ but
digital marketing is their ‘Kohinoor ka
Heera.’
Let’s read what more Abhilash has to
say about the in and outs of his
marketing agency, Social Paltan
through the below insights he has
shared with us:
What is your vision behind your
startup? Tell us how the idea came
about.
Abhilash: As of today, there are many
companies that are offering marketing
solutions in the market. But, very few
of them offer both online and offline
services. So, we came up with an idea
to build a company that will offer 360
degree and cost-effective marketing
solutions to small and medium size
businesses. This will help businesses to
boost their audience interaction,
presence and sales in an efficient
manner.
What services/products/solutions do
you offer?
Abhilash: Social Media Marketing,
website designing, ERP solutions,
UI/UX design, Sales Support, Business
Development, Ads Making, Product
Shoot and Video Making, and Printing.
What were the challenges you came
across during the inception of your
startup and in COVID 19?
Abhilash: Our business is directly
proportional to our client’s business.
Due to pandemic the market was
disturbed, and it hampered our
business also. But our team came up
with creative ideas to keep people
engaged on social media during such
crucial times as well. We started
quizzes, giveaways and live sessions. It
is helping our clients to stay
connected to the customers and deal
with the current situation.
As the founder/CEO, what is your
opinion on the current landscape of
startup culture in India?
Abhilash: We are a country known for
innovation and creativity. Many
startups have achieved their mark in a
very short period. They work hard to
achieve their goals and make things
happen. I think if someone has an idea,
heshe should come forward and make
it happen. In the next few years, India
will be known as a start-up hub, with
maximum number of successful
startups in the world.
According to you, how important is
it to be updated with technology as
per your industry sector? And How
do you strategize on scaling your
company in the future?
Social Paltan
Delivering Creative Digital Marketing Services
Emerging
TO watch
www.insightssuccess.in
36 | October 2020
Abhilash: Emerging technology and data
in the new oil.Technology will not be
able to avoid the consequences of a
pandemic; nevertheless, it can assist in
managing this crisis more effectively.
From distance learning to ordering food
online, to OTT platforms and health
monitoring technologies has disrupted
the current market. During this time of
uncertainty and constant fear, our
willingness to adopt technology has been
our lifeline.
We want our
company’s
presence all
over the world
and we want to
provide
genuine
assistance to
the companies
for marketing
and business
development
‘
‘
‘
‘
‘
‘
‘
‘
Abhilash Bende
CEO
www.insightssuccess.in October 2020 | 37
eading an eco-friendly lifestyle
Lis not a trend but a necessity.
So is staying away from
plastic. Realizing the same, the
packaging industry has been looking
for solutions that can help them make
the switch from plastic to sustainable
material for their packaging purposes.
Assisting them in this transition are
companies like SR Innovations.
SR Innovations is leading the industry
with its constant endeavour to deliver
the highest quality of woven and non-
woven bags to its customers at a
competitive price.
Here’s Avvaru Harish, CEO, sharing
his and the company’s journey.
What is your vision behind your
startup? Tell us how the idea came
about.
Supplier of Choice in our Selected
Industries with a Global Presence.
Since the usage of plastic bags is
harmful to our environment, we came
up with an idea of alternative to Plastic
Bags which are Eco-Friendly Non-
Woven Bags. These Non-Woven bags
are Reusable, Recyclable and Eco-
Friendly to Environment.
What services/products/solutions do
you offer?
Our products are Multicolour Bopp-
laminated Non-woven Box type bags,
Plain Non-Woven Box Bags, Flexo
Printed Box type bags, Box Bag with
Handle, Flat Bag with Handle, D-Cut
Bag, W-Cut Bag, Shoe Bag, PP-Woven
Rice & Seed Bags
These bags are manufactured with
latest Ultrasonic Sealing Non-woven
As the founder/CEO, what is your
opinion on the current landscape of
startup culture in India?
In recent years, start-ups have been
receiving increased attention in many
parts of the world. In India, the number
of start-ups has increased fast and more
support has become available in all
dimensions. Indian start-up ecosystem
has come a long way in providing a
level playing field for innovators to
flourish by strengthening capabilities
and fostering co-creation.
Government should provide more
benefits and must encourage Start-ups
According to you, how important is
it to be updated with technology as
per your industry sector? And How
do you strategise on scaling your
company in the future?
It is very important to get updated with
the latest technology. To give
competitive price to customers we
have to adopt new technology with
increased productivity and even
reduced operational costs and labour
cost by investing and updating to new
automated technology.
In future, we will focus on acquiring
customers before having a product to
sell, Creating Employment and Career
opportunities to New Teams and
Providing Tailormade Solutions to the
Customers, Planning Investment of
Capital in Advance
bags for shopping malls, Textiles &
ready-mades, Jewellery Shops, Gift for
all occasions& events, Promotional
Online Shopping, Wholesalers,
Retailers, Collages, Corporate Clients,
Fundraisers, Food Companies, Grocery
Stores, Organizations, Restaurants,
Temples, Retailers, Tradeshows and
Many More
Packaging Bags for Industries,
Textiles, Rice, Seeds, and Many More
Commodities.
We have already introduced Bopp
Laminated Non-Woven Box Type
Shopping Bags exclusively for
Shopping Malls.
What were the challenges you came
across during the inception of your
startup and in COVID 19?
Competitive Pricing, Competitors,
Production Quality, Capital Investment
Finding Customers, Financing,
Winning Trust of Customers
During COVID 19 we have faced
financial problems like non-payments
from customers. To maintain capital to
run business was harder and so was
presenting salaries to employees
SR INNOVATIONS
DELIVERING SUSTAINABLE
PACKAGING SOLUTIONS
Our woven and
non-woven bags are
widely appreciated for
their eye-catching
and trendy designs and
durability.
Avvaru Harish, CEO
“
“
Emerging
TO watch
www.insightssuccess.in
38 | October 2020
Emerging startups to watch.
Emerging startups to watch.
Emerging startups to watch.
Emerging startups to watch.

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Emerging startups to watch.

  • 1. 2020/ VOL. 10/ ISSUE 07 STARTUP DYNAMICS Overview of Startup Ecosystem Post Covid-19 START-UP INSIGHTS Benefits of Start-up Culture Emerging TO watch
  • 2.
  • 3.
  • 4. Editor’s Note f many lessons that the pandemic is still Oteaching us, one is being self-sufficient and self-dependent. This is not just limited to individual households but the country as a whole. Exports, imports, trade relations all took a back seat when it came to containing the spread of the virus. This is just an indication of how fragile the market is when it is dependent on global forces to cater to local demands. True, a country cannot have it all and trade- relations are not just about the money that countries exchange but the underlying goodwill and relations the exchange builds. However, the pandemic has shown that it is in a country’s interest to fulfil its demands locally. Supporting startups is the first step towards it. The number of startups in India shot to 50000 from a mere 7000 in the last decade and the trend continues to grow. From food to AI, India has created a startup ecosystem that cuts across CONSUMER RESPONSE PERTINENT FOR GROWTH OF STARTUPS
  • 5. industries and is buzzing with ideas. True, there are more failures than success stories, but the momentum the startup movement has gathered is hard to beat. While the government is trying at its end to support startups in ways it can, from easy loans to annual fests and competitions, the onus lies on consumers now. As a customer, we should be ready and receptive towards these startups. The way customers respond to a service or product by a startup is a key decider in whether the startup will stay afloat or not. So, until consumers go local, the buzz will not translate into a storm that it intends to kick off. As consumers, every time you buy a product or utilize a service, take a pause and look for a local option. Chances are it will turn into a pleasant experience and something more than you expected. In this special edition of Insights Success, we celebrate the spirit of innovation and entrepreneurship as we bring Emerging Startups to Watch. These home-grown companies are trying their bit to bring their ideas to life and services to you. Also, go through a few of the articles written by our in- house editors to enhance your reading experience. So, what are you waiting for? Read Away! Darshan Parmar Managing Editor DarsHP darshan@insightssuccess.com
  • 6. C O N T Bastar Valley Foundation Empowering Children through Education Bdiapers Healthy and Eco-Friendly Diapering Solutions Collective Foods (India) LLP Goodness of Home- Cooked Meal, Anytime GD ASH BRICK Green Cementing Solutions Global Integritus Facilitating Business Decisions 12 13 14 15 22
  • 7. E N T S Hao Crafts (OPC) Pvt. Ltd For the Betterment of Artisans Konnections India Riding the Digital Way Dynamically LiaisonIT Customized Solutions for Preeminent Business Problems MICE AFFAIRS MEDIA GROUP A Rising Media Outlet Mindsor LLC Providing the best of Software and Satffing 23 24 30 32 33
  • 8. OpEx Accelerator Pvt. Ltd Bridging the Gap between Job Seekers and Creators SR INNOVATIONS Delivering Sustainable Packaging Solutions Social Paltan Delivering Creative Digital Marketing Services Articles Startup Dynamics Overview of Startup Ecosystem Post Covid-19 Start-up Insights Benefits of Start-up Culture 36 38 34 18 28
  • 9.
  • 10. Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess Cover Price : RS. 150/- RNI NUMBER: MAHENG/2018/75953 Editor-in-Chief Sumita Sarkar Managing Editor Darshan Parmar Assisting Editor Vrushali Rakhunde Contributing Writers Ananda, Ashish Chief Designer Asha Bange Designing Head Deepanjali Jena Co-designer Vivek Mane Operations Head Megha Mishra Business Development Manager Nandan Deshpande Asst. Manager Ashwini Pahurkar Business Development Lead Tejswini Whaval Business Development Executive Dhiraj Nikam Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Corporate Offices: sales@insightssuccess.com OCTOBER, 2020 We are also available on
  • 11. Management Brief Company Name Saurabh Singhal CEO GD Ash Brick Harsh Akbari Partner Global Integritus Konnections India MICE AFFAIRS MEDIA GROUP Ahum Shimrah Tamreipam Director Divyesh Rajput CEO and Founder Mindsor LLC Saroj Kumar Behera Sr. Resource Executive Dr. Mustafa Attarwala Founder and Promoter Bastar Valley Foundation Collective Foods (India) LLP Hao Crafts (OPC) Pvt. Ltd. Bdiapers LiaisonIT Sachin Mannocha Founder Gyani Darode Proprietor Bastar Valley English Medium School (BVEMS) is currently comprised of pre-primary, primary academies and seniors. Bdiapers are India’s only cloth diapers that work with both reusable and disposable inserts. Collective Foods’ vision is to provide with healthy, nutrition- intact meals that are like home cooked food and is convenient to carry anywhere. GD Ash Brick are Manufacturer and Suppliers of Bricks, Pavers Block, Roof Tile, and all types of Cement Products at a customer affordable price. Global Integritus understand the need for a competent, professional and reliable workforce in today’s professional world and it’s more than ever before. Hao Crafts Society is a collective of young tribal artisans from Manipur engaged in making traditional black pottery known as longpi pottery. Konnections is a new-age IT organization that builds and delivers quality solutions to the clients. Anant Mishra Director of Operations, APAC LiaisonIT is a company that started in the digital era and boomed in the super digital era (during and post-pandemic period). MICE Affairs Media Group offers News Coverage for MICE, Travel and Association Business. Mindsor LLC is located at 7361 McWhorter Place, Suite 302 Annandale, VA and it operates in the staffing industry. Rita Mane Director OpEx Accelerator Pvt. Ltd. Sachin Kumbhoje Founder and CEO OpEx StartUp Accelerator was started with the sole motto of creating awareness regarding start-ups, mostly among students and budding entrepreneurs. Social Paltan Abhilash Bende CEO The team at Social Paltan ensures that a business’s brand looks great to its customers and other online platforms or whoever its target audience is. SR Innovations Avvaru Harish CEO SR Innovations is leading the industry with its constant endeavour to deliver the highest quality of woven and non- woven bags to its customers at a competitive price. Emerging TO watch
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  • 13. Subscribe Today CORPORATE OFFICE Insights Success Media and Technology Pvt. Ltd. Off No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017. Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 USA: 302-319-9947 Email: info@insightssuccess.in For Subscription : www.insightssuccess.in Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD. Stay in touch. Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.in www.insightssuccess.in
  • 14. ducation is a basic right. EHowever, many are deprived of it. To bring equality in society, one must start with providing equal education opportunities to children, the foundation of tomorrow’s society. Rita Mane, Director, Bastar Valley Foundation shares how her team has been working on the same. What is your vision behind your startup? Tell us how the idea came about. To build up good education system for the betterment of the society and children. What services/products/solutions do you offer? Education and charity for children of backward section. What were the challenges you came across during the inception of your startup and in COVID 19? Ÿ providing online education to the children is the toughest job for teachers during this pandemic. Ÿ Learning with technology is not an easier task. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? It is important to face the competition and helpful to grow in every field. According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? Learning with Technology is important it helps to do the task in the smartest way also it helps to keep the record safely and consumes less time. Emerging TO watch Rita Mane Director www.insightssuccess.in 12 | October 2020
  • 15. BDIAPERS isposable diapers might be convenient, but they Dheavily cost the nature. Apart from taking over a hundred year to decompose, they also contain some toxic elements like dioxin, sodium polyacrylate and more that contaminate the land. Amrita Vaswani, Founder, Bdiapers presents solution to this compounding problem. What is your vision behind your startup? Tell us how the idea came about. Bdiapers are India’s only cloth diapers that work with both reusable and disposable inserts. Bdiapers was designed to solve the two main problems mothers faced with diapers, those of rashes and leaks. Bdiaper Hybrids bring you the convenience of disposables with the health of cloth in a diaper that is unique, affordable, eco-friendly and healthy. The product was designed by me over several years of trial and error and of diapering my own two babies. I was fed up of the chemicals in disposables and organic diapers were very expensive. Cloth diapers were time consuming and complicated and I wanted to find an ecofriendly option for diapering. Bdiapers is a true labor of love and my goal for designing this product is to bring the convenience of disposables to mothers like myself who are eco-conscious and frugal. Bdiapers hybrids come in a patented two-part pouch system that separates the “cloth” from the “diaper”. This helps reduce washing and encourages reuse. The covers are trendy and come with matching T shirts while the waterproof pouches that hold the disposable inserts are coated and do not’crack’ like ordinary plastic. The disposable inserts are chemical, bleach & dye free and hypoallergenic. As these are sized diapers ( S-XL ) they give a better fit than the regular MCDs hence preventing leaks and blow outs. With less washing, and the option for using any insert – these are the like a great option for eco-friendly, healthy diapering. What services/products/solutions do you offer? Our range includes trendy cloth diaper covers with disposable and washable inserts. Our inserts are eco- friendly, chemical, chlorine, fragrance and dye free. Apart from diapers we also have several unique accessories for green mommies such as our Newborn Organic Muslin Nappies, Organic Diaper Rash Balm, Diaper Wash Spray and our unique SafetyB Silicone Diaper Fasteners What were the challenges you came across during the inception of your startup and in COVID 19? We had several supply chain issues in COVID which included factories closing down and us losing our trusted tailors. We also had issues with financing and supply chain of our raw materials for accessories. A lot of our PR initiatives also got canceled as publications started to look for paid advertisements and we did not have the deep pockets to pay for press. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? I have been very fortunate with the startup landscape and have had several people help me out with my story. As this is a mom-based business, we have been fortunate to get help from reviews by other mothers with small babies. We have had some issues with compliance and contracts for delivery – and this is an area where I feel we can improve. There should be more incentives from the government and established startups to encourage small businesses According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? Technology is the key to communicating with our customers. It is our only link to directly engaging customers for feedback and product improvements and hence we all need to be updated with the latest tools and software to reach out to our audiences. Healthy and Eco-Friendly Diapering Solutions “ “ Emerging TO watch Bdiapers brings the convenience of disposables to mothers like myself who are eco-conscious and frugal. www.insightssuccess.in October 2020 | 13
  • 16. ood isn’t just essential for our survival, at times, it is Fthe center of our existence. Healthy, wholesome, nourishing food sustains us and brightens up our day as well. However, finding such food while traveling can be a tough job. Harsh Akbari, Partner, Collective Foods (India) LLP, shares how his business idea, which revolves around food, came about. What is your vision behind your startup? Tell us how the idea came about. The idea behind MAKE YOUR MEAL Brand was to Develop unique Ready to Eat Meals that are convenient, easy to carry and can be consumed anytime, anywhere. The idea struck when one of family member traveling via train had to buy Fresh Meal on Railway platform and while having it, he neither found it tasty, nor worth the price he paid for it. And then the situation was discussed and we developed a unique Ready to Eat Thali with Extended Shelf Life and also various Meals. Our Vision is to provide with Healthy, Nutrition-intact Meals that are like home Cooked food and is convenient to carry anywhere. What services/products/solutions do you offer? We are manufacturer of Ready to Eat Meals with extended shelf life. What were the challenges you came across during the inception of your startup and in COVID 19? We as a startup had to go through many difficulties such as constructing a manufacturing unit, development of food products, and due to COVID-19 being a startup financial crunches are always a setback. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? India is a land of innovation and uniqueness and as we live in an era that thrives to grow, India just needs a push to make it big in the world of rising startups and entrepreneurship. The passion of young entrepreneurs is often buried under the rebukes and pressure of having a stabilized nine-to-five job. But Indian startups have shown that we can grow as a country and become super power across the Globe. The idea is not to criticize but to introspect and analyze the startup ecosystem of India. Startup such as Paytm, Byjus etc have taken Global market by storm by developing unique product. So, the Indian Startup Ecosystem is here to stay and become so good and will be recognized across the Globe. According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? The rate at which technology trends evolve can be daunting for any business owner. It seems at times, that almost as quickly as a company adopts new technology, it’s outdated, or a new version or product has already been launched to take its place. With tech trends changing so quickly, it is highly required for all people and companies to stay updated with technology such as digital platforms have become must these days for quick transactions for payment, bookings etc. Because without technology upgradation no companies can compete and survive. It has become necessary. We, MAKE YOUR MEAL, as a brand would like to take our products across the Globe and make it available to each person so that they can try them and have the best meals served to them. Further we are also planning with health- based products which is must these days with pandemic such as Covid -19. Goodness of Home-Cooked Meal, Anytime COLLECTIVE FOODS(India) LLP Emerging TO watch We would like to turn ‘Make Your Meal’ into a Global Brand. Harsh Akbari, Partner ‘ ‘ ‘ ‘ www.insightssuccess.in 14 | October 2020
  • 17. ustainability comes in many shapes and sizes. For the sreal estate and construction industry, sustainable building material are key ingredients when they target creating green homes.A key component for them is Fly Ash brick. These self-cementing bricks save energy, reduce pollution and carbon footprint and cost less than conventional bricks by almost 20%. Catering to this growing demand in India is GD Ash Brick. The Nagpur based company is led by Gyani Darode, the Proprietor. He shares more details about the company. What is your vision behind your startup? Tell us how the idea came about. The core idea was generating employment to the local population and our near ones. I wanted to motivate them to start a new business and with new technology and join hands for India’s development. What services/products/solutions do you offer? We are Manufacturer and Suppliers of Bricks, Pavers Block, Roof Tile, and all types of Cement Products at a customer affordable price. We specialize in ash bricks parking tiles paver block and give a warranty on them which is unique as no other manufacturer or supplier gives a warranty. What were the challenges you came across during the inception of your startup and in COVID 19? The situation was unprecented and a dangerous one. But now we take care of all necessary safety measures regarding equipment and people. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? The future looks great. I feel that if the Government can start and implement learning program for new technologies WE PROVIDE SUSTAINABLE BUILDING MATERIAL AT AFFORDABLE PRICES. “ GREEN CEMENTING SOLUTIONS Gyani Darode Founder/CEO GD ASH BRICK and machinery, it will help and benefit more people and motivate them to start on their own. According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? It is crucial in my view. Technology is a necessity as it brings accuracy and speed. This speed is required for companies like ours to grow. “ Emerging TO watch www.insightssuccess.in October 2020 | 15
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  • 22. truck with the virus S The discovery of the coronavirus (SARS-CoV-2) and the spread of COVID-19 have led many governments to take drastic measures in their countries. The lockdown has brought large parts of society and economic life an exogenous shock. Nothing could have got the world ready to face such a hit in the year of 2020. Almost in one night, trillions of dollars were lost, putting the lives of billions in chaos. Businesses faced an existential crisis, with thousands of entrepreneurs wondering what they would do with their future. For the first time since World War 2, both supply and demand chains were demolished. In the technology world, there was despair all around as VC’s began to hold back their salary's, turning entrepreneurial dreams into torment. As it is said, one man's downfall is another man's uprising. As the world struggled to find itself amid a deadly pandemic, new businesses emerged winners with solutions for a Covid hit world. Adjusting with the Pandemic India’s startup ecosystem experienced the full strength of the progressive effect of the pandemic as well as one of the hardest lockdowns in the country. Startups needed to curtail, reduce teams, increased customer issues and some literally had to face shut down. Prudently, several startups that were loaded with cash minimized their cash burn by focusing on optimizing operational costs while cutting expenditures wherever possible. In absolutely no time, the business founders soon realized that if they had to survive, and flourish, they would have to keep pace with the dynamics of the changing world. Entrepreneurs quickly reverted to the situation by reimagining their businesses. Reimagination was more or less what they had to vouch for. A large number of startups moved forward by going digital. Social distancing saw a huge market for digital consumption, and this provided a strong thrust to sectors such as healthcare, e-commerce, fintech, education, entertainment, etc. The need to go online and remote, became the epicenter of new business models catering to a changed customer behavior. Other businesses like travel and hospitality were brutally impacted and many businesses in these sectors have been brought to a halt or moved to the graveyard, regrettably. As the lockdown is being lifted, many of the businesses are recovering slowly. The Government has been motivating local entrepreneurs to innovate further, plunging Indian startups into becoming self-sustainable or Atmanirbhar. The pandemic triggered this off but in the long run this surely will help the economy. Acclimatizing to New Ways The pandemic has caused a havoc all around the world and people are still adjusting to the new ways of living. Wearing masks, social distancing, not crowding public places etc. have made humans make changes in their daily ways of living. Similarly, businesses also have made changes in the everyday ways that they work. It is becoming possible to think of a world of business in which human contact is minimized, but not eliminated. Getting back to normal will include walking into stores again, and many patients will still want to chat with their doctors in person. Still, the trends are unmistakable and businesses may need to reallocate investment for example, hospitals might offer both telemedicine and clinic visit options and rethink their strategic plans to take them into account. Impact on Small Startups Small startups and businesses are the most affected in times of the pandemic. It has been forecasted that 38 million Indian employees are rendered jobless already and the number is expected to grow substantially in the upcoming months. Small scale F&B firms, retailers and budding entrepreneurs are facing a dilemmatic situation to let go of resourceful members or save the venture. Salary cuts, delayed payments and other revenue hits are just the start. According to Rajan Anandan, MD, Sequoia Capital; “There are tougher times waiting for us ahead for startups in India.” Investors from US, that are of a huge need are already in stress positions and expecting an inflow of capital which is the last thing anyone would expect. With no clear vision ahead, delays are expected in further funding’s from overseas investors and the fate looks uncertain for a number of growth-stage startups in India. How should we cope with the situation at hand? We need a productive culture, something like work from home or provisioning insights and a support mechanism which will forecast better-yielding results way ahead of time, along with other contingency plans to tackle the bumps ahead. www.insightssuccess.in 20 | October 2020 - Ashish Chandgude
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  • 24. GLOBAL INTEGRITUS here are many a slip between an entrepreneur’s Tdreams and its realization. An idea is good but to execute it through a company needs a strategy, a roadmap and a direction. The right kind of information about the market and business-related aspects can help entrepreneurs make the right decision. Helping these businesses take the right decision is Global Integritus and its Founder and Promoter-MSME, Dr Mustafa Attarwala. Here’s how they help the entrepreneurs: What is your vision behind your startup? Tell us how the idea came about. When we say “startups,” we think about bootstrapped, edgy, adaptive, and agile cultures that don’t get caught up in the way things have always been done…and don’t really want to. That frequently means they look at “strategy” like the plague and written plans as nothing more than a vehicle for dust. After all, a lot of startups can’t think beyond a single month in advance, and not just because they’re wildly busy or just ADD. In some cases, they are pioneering market areas or business models that are truly changing week-by-week, and keeping pace means not being too attached to any specific roadmap or tactic. But honestly, if you want to be an effectively responsive and rapidly evolving culture, what could be more valuable and helpful than knowing the baselines; the “what and why” behind your business (your mission) and “where you want to go” (your vision)? In fact, how effective do you think your path will be without them? What services/products/solutions do you offer? We Bring The Power Of Insight To Every Great Professional Decision. Highest Standards. Precise Matches. Extraordinary Expertise. Unparalleled Success. Types: Technology, Industrials, Consumer Goods, Hedge Funds, Private Equity, Consulting, Market Research. What were the challenges you came across during the inception of your startup and in COVID 19? Solutions against COVID-19 including Risk Monitoring and Prevention, Classification and Diagnosis, Patient Monitoring and Intensive Care. In addition, there is an “Open Challenge” category which covers other themes. To ensure greater access for the population, companies, startups, institutions, government, universities, and professionals that have low or zero-cost solutions that can be deployed to the end-user within 15 (fifteen) days from the approval date are welcome to participate. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? Through innovation and scalable technology, startups can generate impactful solutions, and thereby act as vehicles for socio-economic development and transformation. The Indian startup ecosystem has evolved dynamically over the last two decades According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? The Indian startup ecosystem has scaled to become third- largest start-up hub in the World. Numerous startups are still on the rise and are now widely renowned as market disrupters. The more significant aspect is the hi-tech enhancement they bring to the country. We serve best because we never get another chance to make a first impression. Facilitating Business Decisions We Bring The Power of Insight To Every Great Professional Decision “ “ Dr Mustafa Attarwala Founder & Promoter Emerging TO watch www.insightssuccess.in 22 | October 2020
  • 25. andicrafts are always special. They depict the culture Hof the land and the strength and imaginative power of those who craft them. Ahum Shimrah Tamreipam, Director, Hao Crafts (OPC) Pvt. Ltd. is working to uplift the condition of artisans in this age when machines rule. What is your vision behind your startup? Tell us how the idea came about. My vision is to train and promote artisans better living What services/products/solutions do you offer? I have my own manufacturing handicrafts products unit in hometown, Manipur and branch in Delhi, What were the challenges you came across during the inception of your startup and in COVID 19? Some issue in arrangements raw materials As the founder/CEO, what is your opinion on the current landscape of startup culture in India? In my opinion, Govt. Ministries should provide facilities like schemes, loans directly to the startup companies not through banks According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? Technology is very important for my new company for mass production. Emerging TO watch ‘ ‘ For the Betterment of Artisans Hao Crafts (OPC) Pvt. Ltd Ahum Shimrah Tamreipam, Director My Mission Is To Train Artisans To Help Them Live Better. ‘ ‘ ‘ ‘ ‘ ‘ www.insightssuccess.in October 2020 | 23
  • 26. Digital age in India has brought a lot of opportunities for the people to capitalize on. With the advent of Covid-19 pandemic, the need for digitization has increased in businesses all over the globe. India is also not far behind this race. Digitization has become the need of the hour which has paved the way for digital services in a dynamic manner. There is hardly any industry left who is not in the requirement of making its process go digital without having any negative effects on its operations. But businesses have realized that their core competencies need to stand out from the rest of the competition and that is only possible with the help of exceptional digitally oriented services. For this specific reason, the market is in demand for exceptional digital solutions and services providers who can help the traditional as well as new- age businesses to stay relevant in this cutthroat competitive market. One such company providing dynamic digital solutions to its clients is Konnections India. The company’s CEO and Founder – Divyesh Rajput says, “Konnections is a new-age IT organization that builds and delivers quality solutions to the clients.” To know more about the dynamics of Konnections India, let us read what Divyesh has to say: What is your vision behind your startup? Tell us how the idea came about. The vision was to start a new-age digital business that builds and delivers quality solutions for its clients. It all started with just a small marketing venture in college. We had envisioned ourselves to become this digital agency in the Future. Our competitive advantage lies in framing the customized delivery models that empathize with client’s needs and requirements. We also have special expertise in custom system development – providing specialized products, IT services, and custom end to end solutions to our enterprise customers. We gain a competitive advantage from these distinctive capabilities and have developed the ability to implement and manage complex IT systems in changing times with greater effectiveness. What were the challenges you came across during the inception of your startup and in COVID-19? COVID-19 as we know hit the market hard. All the industries suffered losses. For us as in the IT Industry, it was a time of learning and adapting to the new normal. Working from home was just a text in the agreements which now was implemented beautifully by all the employees. Trust and faith played important roles in strengthening the relationship between our team members. If we look at the business during COVID-19 lockdown, I will say a lot of businesses made decisions to go digital with their firms. May it be making shopping portals or digital marketing or even general meetings online, we would say it was partially positive for us. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? The startup culture in India is amazing. The amount of help and support we get from the Government or the society and even the education institutes is commendable. We would like to encourage more startups and student businesses to emerge and rise in the coming times. India is an emerging superpower; we can already see glimpses of it. According to you, how important is it to be updated with technology as per your industry sector? How do you strategize on scaling your company in the future? Being updated with technology, keeps us going and moving ahead in the IT Industry. Every second of every day there are new languages or physical tech or some new innovations coming up in the world. With such brilliant minds as your competition, we need to keep ourselves and our employees updated and upgraded so that we can stand in the market with pride and amazing testimonials. Riding the Digital Way Dynamically Emerging TO watch KONNECTIONS INDIA www.insightssuccess.in 24 | October 2020
  • 27. ‘ ‘ ‘ ‘ We believe that bringing together people, business and technology is the way forward ‘ ‘ ‘ ‘ Divyesh Rajput Founder, CEO Konnections India provides its clients the following services Web Designing and Development (Designing/Re-designing/Maintenance) Mobile Application Development: Android, iOS, Flutter Dev, React OS E-Commerce Solutions Digital Marketing/Social Media Marketing (SMM) Branding – Online and Offline 1 2 3 5 4 www.insightssuccess.in October 2020 | 25
  • 28. The company also possesses a system specially made for the jewelry industry. Jewelzie is a Web and App based solution that will help you achieve Cataloguing, Inventory, and Customer Management like – order management, inventory management, cataloging, customer evaluation, reporting, and karigar system, etc. Jewelzie Prime also consists of various modules like: OFFLINE TAB APPLICATION (Android + iOS) ONLINE APPS (ANDROID + iOS) WEBSITE POS SYSTEMS Jewelzie Expo Some ofthe important modules in its product line are: iOS and Android Mobile Apps Sales Application – The Tab Catalogue E-Commerce Solutions for B2B and B2C Admin Panel with User-Friendly Features Karigar System Customer Evaluation Product Tagging. SEO Modules Notifiers WhatsApp Integration Point of Sales Inventory System Label Printing Reporting Vouchering Analytics Advanced Search www.insightssuccess.in 26 | October 2020
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  • 31. “I don’t believe in making the right decisions. I take decisions and then make them right.” Ratan Tata’s decision to founding Tata Consultancy Services (TCS) in 1968, indeed became the right start of the Indian start-up ecosystem. Since then, countless start-ups have been established, many of trans- forming into national corporations and international organizations. The booming start-up culture not only has made individuals into strong leaders and eminent entrepreneurs but has also boost up the Indian economy. Data analytics firm Tracxn, in its ‘India Tech Annual Factsheet, 2019’ observed that the contribution of start-ups in fundraising has gone huge to $14.5 billion in 2019 from $550 million in 2010. Recognizing the power and possibilities in the start-up space, The Government of India has launched ‘Start-up India’ and ‘Stand-up India’ initiatives and has been actively promoting entrepreneurs and small businesses by providing various benefits. Apart from contributing to the nation’s economy and turning the lives of founders and entrepreneurs 360°, the booming Indian start-up culture has indirectly improved livelihoods of many. Small start-ups making a big impact Since 2013, transformational start-ups – the companies aiming to be national or international – have become a trend in India. However, subsistence start-ups who aim to stay small still make an impact. These start-ups since their inception have created countless job opportunities and continue to do the same. Moreover, these spaces provide opportunities to employees to nurture their talents and skills through which they bring new ideas to the table essential to stir innovation and enhance competition. A ripple effect of development A small factory established in the area attracts many associated business opportunities for the entrepreneurs also giving rise to more jobs and structural, developmental, and lifestyle changes around. With more people residing in an area, like a ripple effect, it brings forth other related businesses such as essentials, entertainment and leisure, real estate, and more. Do you remember the faces of Indian cities like Bangalore, Pune, Hyderabad, and Chennai before they became IT hubs? After the IT sector strengthening its roots, these cities have seen drastic developments on many levels. Solving problems with technology and innovation Start-ups often bring unique and innovative ideas to the saturated business space. Start-ups often come into the game because the founder has a unique solution in the form of a product or service to address a complex problem. The Indian start-up ecosystem is a buzzing example of innova- tive solutions as it originated to provide services to fulfil Indian software needs. EdTech and healthcare are other buzzing start-up sectors in India incorporating technology to address students’ educational needs and solving growing healthcare issues, especially after the COVID-19 pandemic. EdTech companies such as BYJU’S and Vedantu have pioneered a new way of interactive learning revolutionizing the private tutoring sector. During COVID-19 small businesses and home-grown setups greatly contributed by providing masks, PPE kits, and other essentials to meet the market shortage. Start-up is the ‘new normal’ Talking about the growing start-up culture, India is now the 3rd largest start-up ecosystem in the world expecting 12- 15% annual growth. After the U.S and the U.K. with the largest shares, Indian start-ups have brought Delhi, Mumbai, Bengaluru, and Hyderabad in the list of top 20 cities for venture capital lists. The tech start-ups in India have alone created 60,000 direct jobs in 2019. Although the start-up sector in India holds promising opportunities, post-lockdown entrepreneurs are facing major challenges in fundraising. With the rise in coronavirus cases and the market still moving slow, investors are cautious about putting their money into something new. But this too shall pass. Coming out of this situation has become the need of the hour for everyone, including the government, large organizations, small businesses, and start-ups as well as individuals. As these entities in an ecosystem are interdependent, together they can conquer the crisis and move forward taking their business and the economy to new heights. Start-up Insights - Vrushali Rakhunde www.insightssuccess.in October 2020 | 29
  • 32. here there is life, there are Wproblems. And more often than not, the solutions lie within the reach. All we need to do is introspect and look for points that prove hindrance to growth. Anant Mishra, Director of Operations, APAC, LiaisonIT, helps businesses find these functional issues and help plan business growth. Here’s how What is your vision behind your startup? Tell us how the idea came about. While we were studying the facts that check the scalability of a startup, our study revealed what curbs the efforts vs achievement growth and as worrisome as it sounds, the hindrance lies somewhere amid the functional cores. This is where the vision of setting up the right cores and captives was born. We believed we could neutrally align the irrational and erratic problems to a position that serves the efforts and delivers results. To which, while we let them set up the nodes of their domain, we help them accelerate the process by setting up an extended arm of their business operations, drawing their business growth hacks – in concise. Consider us, your in-house team to set up your captives and captivate your proximity. What services/products/solutions do you offer? LiaisonIT was setup as an integral move to captivate businesses with the right framework, we grew beyond the offset and fell in the shoes of management consulting after successfully delivering custom-crafted solutions to preeminent problems. We are an outsourcing organization to all your needs, that can build up your presence without a hitch. We set up the required captive based on your values, ethics, and principles, coupling in mind the right needs for your business to help your operations operate smoothly and in the parallel note, craft an extended business development arm for your business. Running around a requirement analysis, deep diving within the analysis is the approach to setting up the right manpower. This is done by an enriched team of equation balancers and problem solvers. The experience of handling the right team and a balanced delivery mentions us in high spirits. Disruption is the key here! To be fairly precise, we work on the 3 cores of any business, marketing, operations, and sales actively called the MOS fulcrum of the business. What were the challenges you came across during the inception of your startup and in COVID 19? This pandemic taught us LIFE and is still taking us by surprise every day. We’ve revamped the whole working policy for the organization and are more empathetic than ever. While we incubate and practice design thinking, we are intrinsically absorbed towards understanding the impact in a better way. Our motto is to set up an actual growth for the business chain to which we build up the required framework based on their values, ethics, and principles, coupling in mind the right needs for the business to support their operations. We undertook a major shift within our own principles and started working towards a major shift within the organization’s delivery module. We shifted from being management consultants towards delivering IT solutions, bridging the digital gap for the smaller segment of clientele and the journey was pretty interesting wherein we stood at a 1500% increase in our NET revenue during the pandemic itself. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? In my opinion, this is a great time to be in the startup business as you are not alone. Today everyone’s mental shift is to do something innovative, to create a sustainable economy, and to ensure financially there is a 2nd source of LIAISONIT Customized Solutions for Preeminent Business Problems Emerging TO watch www.insightssuccess.in 30 | October 2020
  • 33. ncome as the pandemic has taught that i you cannot survive if you don’t have options. Start-ups are not easy and I can say that with my own experience. If you are doing it alone you actually require every minute of a day to perform and execute your foundation plans. If you have a team, you have to ensure that as a team the vision is being met and goals are achieved. Today the startup culture is more collaborative and in co-creation mode. Everyone is realizing the need to support each other to ensure we are creating an ecosystem where we can all thrive prosperously. The startup landscape is very progressive and dynamic natured, holding great potential for those who have the zeal to invest their efforts in starting and building a startup According to you, how important is it to be updated with technology as per your industry sector? And How do you strategize on scaling your company in the future? LiaisonIT is a company that started in the digital era and boomed in the super digital era (during & post-pandemic period). Technology is our enabler through which we ensure we are able to scale and support business in different verticals. Today we live in such times, where there is an app or software available for most of our requirements especially when you have to ensure you are digitally scaling your client's organization. Within our setup, we ensure that we have continuous upskilling programs and learning events for all our team members from all the verticals. We make sure everyone is updated or in the process of getting updated to the current trends in technology, specific to their domain. Along with learning, we believe in hands-on experience and ensure to apply the new knowledge learned to our internal strategies or on our client projects. We have some unique strategies in the process of getting finalized to ensure that LiaisonIT as an organization is able to spread across multiple cities and countries so that we can create a digital scaling ecosystem for different organizations. We Work On The 3 Cores Of Any Business, Marketing, Operations, And Sales Actively Called The Mos Fulcrum Of The Business. ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ Anant Mishra Director of Operations www.insightssuccess.in October 2020 | 31
  • 34. MICE AFFAIRS MEDIA GROUP n this day and age, media houses play a vital role in Irelaying appropriate information amongst the masses. To get the clear picture of what is going on in the society is very important and a good media house enables just that. A media outlet has a responsibility to provide fair and right news or report to the public. One such media house staying true to its roots while facilitating right news to the audience is MICE AFFAIRS MEDIA GROUP. Sachin Mannocha, the Group CEO is spearheading this media outlet on its way to the top. Read on to know what Sachin has to say about the dynamics of a robust media house: 1. What is your vision behind your startup? Tell us how the idea came about. It was a passion for me to take the offbeat roads to any business line. After having worked for more than 18 years in Travel, MICE, Exhibition Industry, it was more like a dream to start a media firm and dream came true with time when I had to bid good bye to 9 to 6 PM work life and ventured into my dream to follow my passion. Today we have 3 media platforms around my interest area i.e. Travel, MICE, and Association Business. So, following dreams and passion led us here today. 2. What services/products/solutions do you offer? We offer News Coverage for MICE, Travel and Association Business. We were the first media house in India who launched a dedicated news portal for Association Business. Apart focused MICE Publication was also the first one from India which is covering all verticals of MICE together. Moreover, we do organize Business Connecting Workshops, Conferences and Seminars. Recently we have concluded three-day Virtual Expo and Conference named Life Expo 2020 bringing together 2000 + Delegates and 45 + International Speakers from various domains. 3. What were the challenges you came across during the inception of your startup and in COVID 19? Key challenges we faced at the start were working within budgets, taking brand name to key players in the market and covering expenses. What we have realized, your startup has to be given treatment like your own baby, you have to nurture, care and handle it in same manner and passion. And that's what we did and things came on the way. Moreover, being focused has been the key for us. 4. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? As far as we think, startup culture in India is more focused on getting funding and then selling your dreams to others for short term benefits. It's a very short game as per my opinion. Young Entrepreneurs should think a step ahead and nurture their dream projects before asking for funding. Just let the strong investors chase you for your success model. 5. According to you, how important is it to be updated with technology as per your industry sector? And How do you strategize on scaling your company in the future? There is a paradigm shift, if any industry is not flexible enough to adapt, I am afraid they shall be able to compete or not or may be even exist in market. For us, we are open for collaborations in next phase and looking out for more partners across the globe to make our start up a global brand. A Rising Media Outlet Technology post Covid-19 will be the game changer “ “ Sachin Mannocha Group CEO Emerging TO watch www.insightssuccess.in 32 | October 2020
  • 35. or the inevitable digital transformation, most Fcompanies need to focus on two aspects – the software required and the people who can do it. Mindsor LLC helps companies with both of them. Saroj Kumar Behera, Sr Resource Executive, shares more about Mindsor: What is your vision behind your startup? Tell us how the idea came about. The first and foremost idea was to start a business through which I could give job to the deserving. This idea to me while I was employed with another company. While working there, my experiences pushed me towards entrepreneurship. What services/products/solutions do you offer? We offer Software development and staffing. What were the challenges you came across during the inception of your startup and in COVID 19? There was a dearth of work with most of the clients cutting down on hiring. Not getting more work from old clients and no new client was challenging. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? I am positive that the startup culture is here to stay with new ideas and unique implementations. I am feeling good about it! SAROJ KUMAR BEHERA Sr Resource Executive According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? We would like to expand our services in the software industry and e commerce. MINDSOR LLC Providing the best of Software and Satffing Emerging TO watch www.insightssuccess.in October 2020 | 33
  • 36. t the two ends of a bridge are Aeducated young people who want to be employed and companies who would love to hire them. In between is the need of these youngsters to transition from being educated to being employable. Bridging this gap between the people and company are startups like OpEx Accelerator Pvt. Ltd. Here’s Sachin Kumbhoje, Founder & CEO, OpEx Accelerator sharing his story. What is your vision behind your startup? Tell us how the idea came about. OpEx StartUp Accelerator was started with the sole motto of creating awareness regarding StartUps, mostly among students and budding entrepreneurs. OpEx focuses on major directions for the Skill Development Framework, including increasing the capacity, synergy among existing academia. It seeks to address the lacunae in Entrepreneurship by steps like streamlining entrepreneurship in the education system, inventing business through mentorship, fostering social entrepreneurship, promoting inclusivity, improving the ease of doing business, and providing access to the Global market. What services/products/solutions do you offer? OpEx Accelerator Private Limited offers diversified StartUp & Skill Development services to Institutions, Industries, Emerging StartUp’s, and Students. We support student startups and other startups irrespective of the business sector in Tier II and Tier III region, through organizing StartUp Events, Mentoring, handholding, funding assistance, business management, have been unearthed due to subsequent lockdown especially in the healthcare sector, massive funding and growth will be seen in this sector in the coming months. People are getting tech-savvy and the youth of today are getting more involved in Tech Sector thus, this highlights and puts good sunshine in solving India's pertinent problems of Public Service and Sustainable Development. According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? Technology is the next big thing and in that data management and data mining will be again the next big thing. Looking at how Information Technology is evolving at current times and all- inclusion of AI, ML, 3D Printing as well as other technologies such as Blockchain Tech. The StartUp is sure to incorporate in no time and thus, everyone will get to see the transformation in near future. Everyone uses Smart Devices these days and innovation in other products and thus making them smart, will eventually lead to people becoming smart in the coming months to years. With the changing times and realization that awakened us with the current lockdown measures, we have employed Online Lecture Series, Virtual Meets and thus Virtual Competitions, LMS Programs for students, Online Consultation for entrepreneurs and budding enterpriser etc. are in pipeline. prototype generation, launching and scale-up of the business. What were the challenges you came across during the inception of your startup and in COVID 19? Starting back in 2016, it was a daunting task to set up an accelerator in South Maharashtra, especially in Kolhapur- region. People were not at all accustomed to entrepreneurship cells and startups. Institutions were quite reluctant to tying up as they had created a mindset of non-availability of sufficient knowledge of startups. Creating massive awareness about startup and its ecosystem was the first big step to bring institutions, faculty, students, etc. into the mainstream of Startups. OPEX ACCELERATOR PVT. LTD Bridging the Gap between Job Seekers and Creators Sachin Kumbhoje, Founder & CEO We are in the business of making graduates Industry-ready by improving their employability through our unique personalized blended learning model. “ “ CoVID-19 Pandemic was such a challenging time as institutions were closed and students had to leave their hostel and study center to their hometowns. Thus, providing the required support to already enrolled students and institutions was a big task. As a result, we came up with Online Sessions for students, faculty, and institutions regarding startups and what prerequisites can be used in setting it up. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? StartUp and its ecosystem is still an evolving factor in tier 3 and small towns of India. But, I am very much optimistic about the future of Startups in India. Looking at the present loopholes that Emerging TO watch www.insightssuccess.in 34 | October 2020
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  • 38. C reativity has always been the frontrunner when it comes to marketing of any business. Creativity in marketing has a synergy that outsmarts all the available outlooks and engages the customer on a personal level. People when relate to things that are closer to them, any memory, feeling, or a thought can be leveraged in marketing but with appropriate approach and creativity at top. A lot of marketing companies are deriving creativity in their operations to the best extent possible in order to enhance their client experience. One such marketing agency servicing its clients with a pinch of creativity is Social Paltan. The agency has two branches in India, namely Pune and Nagpur in the state of Maharashtra. “Our aim is to use the power of the internet and customer engagement to grow your business,” says Abhilash Bende, CEO of Social Paltan. Abhilash is the brain and heart behind the company. He brings 4 years of creative experience leveraging his expertise from a series of industries that he catered to, namely event organizing, customer-support, and advertising agencies. “Our relationships are built on real- time communication, reporting, and feedbacks,” states Abhilash. The team at Social Paltan ensures that a business’s brand looks great to its customers and other online platforms or whoever its target audience is. It believes that the traditional marketing is their ‘Gold that Never Gets Old,’ but digital marketing is their ‘Kohinoor ka Heera.’ Let’s read what more Abhilash has to say about the in and outs of his marketing agency, Social Paltan through the below insights he has shared with us: What is your vision behind your startup? Tell us how the idea came about. Abhilash: As of today, there are many companies that are offering marketing solutions in the market. But, very few of them offer both online and offline services. So, we came up with an idea to build a company that will offer 360 degree and cost-effective marketing solutions to small and medium size businesses. This will help businesses to boost their audience interaction, presence and sales in an efficient manner. What services/products/solutions do you offer? Abhilash: Social Media Marketing, website designing, ERP solutions, UI/UX design, Sales Support, Business Development, Ads Making, Product Shoot and Video Making, and Printing. What were the challenges you came across during the inception of your startup and in COVID 19? Abhilash: Our business is directly proportional to our client’s business. Due to pandemic the market was disturbed, and it hampered our business also. But our team came up with creative ideas to keep people engaged on social media during such crucial times as well. We started quizzes, giveaways and live sessions. It is helping our clients to stay connected to the customers and deal with the current situation. As the founder/CEO, what is your opinion on the current landscape of startup culture in India? Abhilash: We are a country known for innovation and creativity. Many startups have achieved their mark in a very short period. They work hard to achieve their goals and make things happen. I think if someone has an idea, heshe should come forward and make it happen. In the next few years, India will be known as a start-up hub, with maximum number of successful startups in the world. According to you, how important is it to be updated with technology as per your industry sector? And How do you strategize on scaling your company in the future? Social Paltan Delivering Creative Digital Marketing Services Emerging TO watch www.insightssuccess.in 36 | October 2020
  • 39. Abhilash: Emerging technology and data in the new oil.Technology will not be able to avoid the consequences of a pandemic; nevertheless, it can assist in managing this crisis more effectively. From distance learning to ordering food online, to OTT platforms and health monitoring technologies has disrupted the current market. During this time of uncertainty and constant fear, our willingness to adopt technology has been our lifeline. We want our company’s presence all over the world and we want to provide genuine assistance to the companies for marketing and business development ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ Abhilash Bende CEO www.insightssuccess.in October 2020 | 37
  • 40. eading an eco-friendly lifestyle Lis not a trend but a necessity. So is staying away from plastic. Realizing the same, the packaging industry has been looking for solutions that can help them make the switch from plastic to sustainable material for their packaging purposes. Assisting them in this transition are companies like SR Innovations. SR Innovations is leading the industry with its constant endeavour to deliver the highest quality of woven and non- woven bags to its customers at a competitive price. Here’s Avvaru Harish, CEO, sharing his and the company’s journey. What is your vision behind your startup? Tell us how the idea came about. Supplier of Choice in our Selected Industries with a Global Presence. Since the usage of plastic bags is harmful to our environment, we came up with an idea of alternative to Plastic Bags which are Eco-Friendly Non- Woven Bags. These Non-Woven bags are Reusable, Recyclable and Eco- Friendly to Environment. What services/products/solutions do you offer? Our products are Multicolour Bopp- laminated Non-woven Box type bags, Plain Non-Woven Box Bags, Flexo Printed Box type bags, Box Bag with Handle, Flat Bag with Handle, D-Cut Bag, W-Cut Bag, Shoe Bag, PP-Woven Rice & Seed Bags These bags are manufactured with latest Ultrasonic Sealing Non-woven As the founder/CEO, what is your opinion on the current landscape of startup culture in India? In recent years, start-ups have been receiving increased attention in many parts of the world. In India, the number of start-ups has increased fast and more support has become available in all dimensions. Indian start-up ecosystem has come a long way in providing a level playing field for innovators to flourish by strengthening capabilities and fostering co-creation. Government should provide more benefits and must encourage Start-ups According to you, how important is it to be updated with technology as per your industry sector? And How do you strategise on scaling your company in the future? It is very important to get updated with the latest technology. To give competitive price to customers we have to adopt new technology with increased productivity and even reduced operational costs and labour cost by investing and updating to new automated technology. In future, we will focus on acquiring customers before having a product to sell, Creating Employment and Career opportunities to New Teams and Providing Tailormade Solutions to the Customers, Planning Investment of Capital in Advance bags for shopping malls, Textiles & ready-mades, Jewellery Shops, Gift for all occasions& events, Promotional Online Shopping, Wholesalers, Retailers, Collages, Corporate Clients, Fundraisers, Food Companies, Grocery Stores, Organizations, Restaurants, Temples, Retailers, Tradeshows and Many More Packaging Bags for Industries, Textiles, Rice, Seeds, and Many More Commodities. We have already introduced Bopp Laminated Non-Woven Box Type Shopping Bags exclusively for Shopping Malls. What were the challenges you came across during the inception of your startup and in COVID 19? Competitive Pricing, Competitors, Production Quality, Capital Investment Finding Customers, Financing, Winning Trust of Customers During COVID 19 we have faced financial problems like non-payments from customers. To maintain capital to run business was harder and so was presenting salaries to employees SR INNOVATIONS DELIVERING SUSTAINABLE PACKAGING SOLUTIONS Our woven and non-woven bags are widely appreciated for their eye-catching and trendy designs and durability. Avvaru Harish, CEO “ “ Emerging TO watch www.insightssuccess.in 38 | October 2020