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Keynote talk: Apache CloudStack - Charting a Path for the Next 10 Years and Beyond

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Keynote talk: Apache CloudStack - Charting a Path for the Next 10 Years and Beyond

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CloudStack since its inception has been a significant player in the cloud market, enabling service providers and enterprise customers to drive success, while controlling their own destinies. 

With the constant evolution of technology and rapidly changing market dynamics, Simon reflects on an exciting 10 years of innovation and looks to the future.

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CloudStack Collaboration Conference 2022 took place on 14th-16th November in Sofia, Bulgaria and virtually. The day saw a hybrid get-together of the global CloudStack community hosting 370 attendees. The event hosted 43 sessions from leading CloudStack experts, users and skilful engineers from the open-source world, which included: technical talks, user stories, new features and integrations presentations and more.

CloudStack since its inception has been a significant player in the cloud market, enabling service providers and enterprise customers to drive success, while controlling their own destinies. 

With the constant evolution of technology and rapidly changing market dynamics, Simon reflects on an exciting 10 years of innovation and looks to the future.

-----------------------------------------

CloudStack Collaboration Conference 2022 took place on 14th-16th November in Sofia, Bulgaria and virtually. The day saw a hybrid get-together of the global CloudStack community hosting 370 attendees. The event hosted 43 sessions from leading CloudStack experts, users and skilful engineers from the open-source world, which included: technical talks, user stories, new features and integrations presentations and more.

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Keynote talk: Apache CloudStack - Charting a Path for the Next 10 Years and Beyond

  1. 1. Apache CloudStack Charting a path for the next 10 years and beyond Simon Weller – VP of Apache Cloudstack
  2. 2. 10 Years! ● April, 2012 - Citrix gifts CloudStack to Apache ● May 16th , 2012 – Our First Board Report as an Incubator Project ● November 26th , 2012 - First Apache CloudStack Release (4.0-incubating) ● March 20th , 2013 – Project Management Committee Formed ● Chip Childers was our 1rst V.P ● Late Match, 2013 - CloudStack becomes a top level Apache Project ● June/November, 2013 – Our 1rst Collab Conference in Santa Clara, CA, USA and second in Amsterdam, The Netherlands. ● March 7th , 2015 – 100 Committers! ● September 1st , 2017 - 10th major release with 4.10 ● June 7th , 2022 – 4.17 release, our latest major release ● November 14th , 2022 – CCC in So1a!
  3. 3. The Cloud in 2012 ● IaaS was the hype product ● AWS was 1, Rackspace was 2 ● Microsoft Azure, Google Cloud, IBM, and Oracle started to launched services ● PaaS and SaaS were emerging from the ASP Model ● Oracle was using single tenant instances of applications ● Github received a $100M investment ● Facebook, ServiceNow and Workday IPO’d
  4. 4. Private Cloud in 2012 ● A Mixture of Management + Hypervisor Platforms, and Orchestrators ● VMWare ● The incumbent ● Recent acquisition of Nicara (SDN) ● Citrix XenServer ● Main competitor to VMWare ● OpenStack ● Huge backers with tons of cash ● Big marketing machine ● Complex ● Apache CloudStack ● Community Driven with Apache Structure ● Multi-hypervisor ● Easier to deploy ● Others – ● Eucalyptus/OpenNebula/Novell Platespin/Redhat OpenShift etc
  5. 5. 2012 Hype-Cycle for Cloud
  6. 6. 2022 Hype-Cycle for Cloud
  7. 7. So What’s Changed? ● Focus on abstracted services ● Hyperscalers focused on stickiness/lock-in ● Complex solutions ● Capitalizing on the lack of speci1c talent ● IaaS still very pro1table ● IaaS disrupters DigitalOcean reported 58% gross margin ● But lots of competition and easy to churn ● Lots of “Hybrid” defensive plays ● Messaging changing from the big players – embracing Hybrid
  8. 8. Market Projection Insight
  9. 9. Is “Public Cloud” Losing its Lustre? ● Hyperscaler product oJerings are being refocused - ● Edge compute (AWS, Azure oJering edge “cloud in a box“) ● Your infra with our PaaS/SaaS (e.g. OpenSearch et al) ● Growth focus on Hybrid through market messaging ● The more tech savvy organizations can self optimize - ● Dropbox saved $75M by in-sourcing infrastructure ● 37signals (BaseCamp/Hey) moving away from public cloud ● “Hey” AWS DB Spend over $500k/year - “Do you know how many insanely beefy servers you could purchase on a budget of half a million dollars per year?” - David Heinemeier Hansson, CTO, 37signals
  10. 10. Public Cloud Strategy Being Reconsidered ● Unpredictable Costs ● DiMcult to model as you grow ● 94% of enterprises are over budget in their cloud spend (HashiCorp-Forrester survey 2022) ● New Compliance challenges (e.g. GDPR, data sovereignty) ● Can you be compliant if you don’t control your own data? ● How about meeting emerging security requirements? ● Lack of control, limited visibility (and downtime) ● Cloud is the new type of vendor tie-in ● Hard to shift out, super sticky ● Hard to scale ● Flexibility isn’t as important when you’re really big... ● ...But reliability and business pro1tability is
  11. 11. RIM – Market Leader in 2009 ●
  12. 12. Blackberry Market Share 2007-2016
  13. 13. What Happened? ● RIM didn’t innovate fast enough ● Focused almost exclusively on the enterprise market ● Yet enterprises were moving to BYOD to save money ● The competition was focused on the consumer ● Consumers are driven by Oashy features ● Purchase price wasn’t as critical ● A shift in how service was being monetized ● Hardware was become more commoditized ● Software was now king ● Touch screens were the future ● Who needs a physical keyboard on a phone?
  14. 14. Applying this to CloudStack ● Listen to our customer base ● Who is our customer base? ● What are their needs? ● What are their challenges? ● It’s easy to rest on our laurels ● To survive we must understand our market… ● ...and continue to be relevant to our market “When the winds of change blow, some people build walls and others build windmills.“
  15. 15. What are our strengths? ● Security and compliance posture ● Data sovereignty ● Predictability ● Scale and control ● Multi-Hypervisor Support ● Reliability – It just works! ● How can we showcase our strengths? ● Continued focused marketing ● Make our strengths more obvious in our messaging
  16. 16. Enablement is Key ● Tooling is crucial ● Automation ● We can’t be everything to everyone ● Continued focus on our strengths is important ● CloudStack is an orchestrator ● So lets orchestrate and not reinvent ● Security,Compliance and Data Governance ● Big driver for adoption ● We need to make this easier
  17. 17. Community interest - ● DRaaS ● Serverless ● Deeper IPv6 support ● Marketplace (Templates, Apps et al) ● Billing ● Better logging ● More advanced load balancing features ● Advanced networking (Dynamic Routing, SDN et al) ● Edge Compute (with ACS management)
  18. 18. 3 days of everything CloudStack! ● Our 1rst CCC event since 2019! ● 42 presenters ● Over 300 Attendees ● Develop new ideas with your peers ● A great opportunity to network ● Get creative!
  19. 19. Thanks to our Fantastic Sponsors!
  20. 20. Huge Thank You to - Ivet Petrova, Jamie Pell and the CloudStack Marketing and Events Team!
  21. 21. Let’s go!!!

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