1. September 17, 2013
Shannon Scanlan
Business Services Librarian
Arlington Heights Memorial Library

2. What is Twitter?
A social networking site for communicating and
"micro blogging".
Users “tweet" short messages of 140 characters or less.
Users "follow" other users, once followed their tweets
will appear on your homepage.
Direct messages can be sent between users who are
following each other. A good choice if a user would
like to send a private message to someone instead of
sharing it with everyone.

3. Who is Using Twitter?
Over 200 million active users
Over 500 million tweets a day
1.6 billion searches a day
Thousands of job postings
Fortune 500 companies
Businesses of all sizes
Celebrities, public figures, non-profits, government
Career coaches, recruiters

4. Why Twitter?
Twitter is a tremendous tool for connecting
and networking with users who share your interests,
job skills, geographical area, business products etc...
Constant source of ideas, resources and
recommendations
Twitter users can get instant results on what is being
communicated about business, news, jobs
Customers can go to Twitter for service and technical
support.

5. For Your Business
Who in your company will create content, respond,
monitor?
How much time will you commit to Twitter?
Create a purpose for your business on Twitter.
Marketing, hiring, brand recognition, community
involvement, customer service, interaction with
customers, thank you's, coupons...
How will you build your community?
Share your Twitter URL on your website, handouts,
business cards, etc…

6. For Your Job Search
Will you be tweeting personally or professionally?
Follow companies you want to work for
Follow business professionals in your industry
Share your Twitter URL on your professional sites
LinkedIn
Portfolio

7. Jumping In
Setting up an account
Your name
Your user name
Select a short, easy to remember Twitter name
Chose a name similar to your business or use your professional
name
Password
Email address
Twitter will ask you to share email addresses with them so they
can check to see which of your contacts are using Twitter (You
can skip this step).
You can then start tweeting, change your account settings, add
a picture, personalize the background of your profile page and
start following people.

8. Learn the Lingo
@ include the @ symbol before a user's Twitter name
to mention them in a Tweet.
RT stands for "retweet", use when retweeting another
user’s message.
d, include "d" in front of a user's Twitter name to
send them a direct message.
 # is a hashtag such as #Follow. The use of hashtags
(#) allows people to find similar topics and tweets
such as #Chicago, #Jobs, #Career, #Accountant, #HR,
#JobHuntChat, #LinkedinChat

9. Business and Job Accounts
Find your target companies by name, industry, location, or
topic and follow them
@mashbusiness
@businessinsider
@WSJbusiness
@WalgreensJobs
@AonHewittCareer
@UPSjobs
@Chicago_Jobs
@socialmediajobs
http://www.job-hunt.org/social-networking/best-job-search-
career-twitter-accounts.shtml

10. Searching Twitter
Users can search for jobs by going to
www.twitter.com/search
Search sites
http://www.twitjobsearch.com/
http://www.tweetmyjobs.com/

11. Business Hashtags

12. Job Hashtags

13. Letting Your Contacts Know
Via email and icons on your website:

14. Company Customer Service/Support
Account
A business can create a customer service Twitter account to address
questions, product support, compliments, complaints etc...

15. Job Postings

16. Spreading the Word
Thank You’s
Get the Word Out
Hot Topics

17. Giveaways and Coupons

18. Hootsuite
A browser based tool that allows registered users to
publish to Twitter, Facebook, Linkedin, MySpace,
Foursquare and Wordpress
Apps for iPhone and Android phones
Includes a URL shortener
In use since December 2008
You can access your Hootsuite account from any
computer with an internet browser