1. Aspectsof Technical Writing
Infographics are a powerful tool for any writer to utilize while composing his or her work. Many
of today’s writers use infographics in their articles, web pages, and writings. What are
infographics you ask? Infographics are visual depictions of information and data. They are
arranged and designed in such a way that they convey information and knowledge in a visual
manner to let the reader see information clearly and at a single glance. They tend to hold the
reader’s attention and impart the most pertinent and important information clearly, readily and
easily. Remember that graphics, infographics to be more clear, helps customers have a greater
understanding of what you have to offer, and they will retain more information as well. It’s a
good bet infographics will help your target audience effectively understand the information that
you present, and will remember more of it! Your goal should be to change the readers and
visitors to customers and buyers. Infographics included with your project is the absolute best key
way to achieving this goal.
Why do infographics work so well? First most people seem to have a very short attention
span so getting and keeping the reader’s attention span is paramount. Second of all, the writer
needs to stand out amongst the many. Third the writer needs to understand that people only
retain about twenty percent of what they read. Fourth the writer needs his works to be visually
compelling and interesting, as that seems to engage the reader more. Finally a fifth reason for a
writer to employ infographics is because people seem to share them with their friends meaning
that one infographic might just manage to reach out to a much larger audience. Most good
writers seem to have a good understanding of how infographic designs can boost input, retention
and communicate your message or data more effectively. Consider your use of infographics
carefully; they are a powerful tool that every writer should utilize consistently. Infographics are
here to stay and a picture is worth a thousand words!
2. Aspectsof Technical Writing
Some fundamental steps to help you in designing your own stand out infographics; Data
and information can be useful and look good only when it is presented in a visually attractive
manner. In a world where information seems to be everywhere infographics can help explain
complicated information more simply. First we start by gathering all the pertinent and relative
data by whatever means suit you excel spreadsheets, PDF’s, and many more resources. Then
read and understand the point you are trying to make, nothing could be worse than having a
colleague pick apart your infographic because you missed something. Make sure the facts always
support the story. As you progress through the process make sure you don’t lose sight of the
ultimate goal. Cold hard data has a funny way of telling the truth so plan accordingly. When you
get done if you’re second guessing your infographics message it probably needs further thought
and redesign.
Always create your infographic using hierarchy. There is always that one piece of data
that delivers the knockout blow, do find it! Use it wisely and organize the rest of your
infographic around the hero of your data set, and include supporting facts. Once you have
assembled the data get a good idea of the framework keeping hierarchy in mind. You should
choose an appropriate format, whether it be graphs, charts, bar line, pie charts, and many more
other visualization possibilities. The format decision is lead by the data which will determine the
format, or the combination of formats. There seems to be two major approaches towards visual
look and feel of your infographic, some prefer to make the data pretty. Others like to use
illustration or metaphor, where the data is partly hidden and delivered in a visual narrative with
very few charts and graphs. Finally you must test and possibly refine the infographic; there are
many ways to get feedback to make your infographic stand out in the crowd. Most writers would
be sure their end product is in line with original intent.