Whole view about ICICI Bank

1. • BY: shankar nayak
(Vitam, berhampur)

4.  ICICI Bank was established in 1994 by the Industrial Credit and Investment
Corporation of India, an Indian financial Institution, as a wholly owned
subsidiary.
 The parent company was formed in 1955 as a joint venture of the World Bank,
India’s public-sector banks and public-sector insurance companies to provide
project financing to Indian industry.
 The bank was Initially known as the Industrial Credit and Investment
Corporation of India Bank, before it changed its name to abbreviated ICICI
Bank. The parent company was later merged into ICICI Bank.
Introduction to iciCi bank:-
Founder: Mr. A. Ramaswami.
Established- 1994
Headquarters: Mumbai, Maharashtra, India
Branches: 4,850
ATMS: 14,404

5. History of icici bank:-
 In 1994, ICICI Bank was promoted, by ICICI Limited, The Indian Financial
Institution.
 In April 1997, RBI approved the scheme of amalgamation.
 In fiscal 1998, through a public offering of shares in India, ICICI’s
shareholding in ICICI Bank was reduced to 46%.
 In fiscal 2001, ICICI Bank acquired Bank of Madura, in an all-stock
amalgamation.
 In 2001 & 2002, ICICI propagated secondary market sales to institutional
investors.
 In October 2001, the Boards of Directors of ICICI and ICICI Bank
approved the merger of ICICI and two of its wholly-owned retail finance
subsidiaries, ICICI
 Personal Financial Services Limited and ICICI Capital Services Limited,
with ICICI Bank.
 In August 2010, the amalgamation of Bank of Rajasthan Ltd. with ICICI
Bank Ltd. came into effect. The merger substantially enhanced the
combined branch network to over 2500 across the country.

6. BOARD OF DIRECTORS:
 CHAIRMAN : Mr. M. K. Sharma
 CEO : CHANDA KOCHHAR
 EXECUTIVE DIRECTOR : N.S KANNAN
 VICE PRESIDENT : MR. VISHVESH G.BHAGA
 GENERAL MANAGER : MS. SHILPA KUMAR

7. Chairman:
Mr. M. K. Sharma
MD & CEO:
Chanda D
Kochhar (2009)
Executive Director :
Mr. N. S. Kannan

8. Headquarters:-
 ICICI Bank has subsidiaries in the United Kingdom, Russia and Canada, branches in
United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International
Finance Centre and representative offices in United Arab Emirates, China, South Africa,
Bangladesh, Thailand, Malaysia and Indonesia.
Mumbai ICICI Bank , Headquarters
Head Office 9th Floor, South Towers, ICICI Towers, Mumbai
Phone +91-22-2653 1414
Website www.icicibank.com
SWIFT Code ICICINBB
Etablished 1994

9. PRODUCT AND SERVICES:-
Travelers Cheque
 Card (Credit Cards , Debit Cards ,Travel Cards, Corporate Cards, Prepaid
Cards ,Business Cards)
 Loan (Home Loans, Personal Loans, Two Wheeler Loans, Car Loans)
 Investment
 Insurance
 NRI banking
 Deposit
 Business banking
 Personal banking

10. Products and services:-
Accounts and deposits Credit and debit cards
loans investments insurance
Value added services

11. Parent Company ICICI Bank Limited
Category Banking
Sector Banking and Finance
Tagline/ Slogan Khayal Aapka; Hum hain na
USP ICICI is the most efficient and tech Savvy bank in the
Indian banking industry

12. Competition:-
Market presence**
SBI
PNB
BOI
OTHER PUBLIC
SECTOR BANKS
ICICI
AXIS BANKS
OTHER PRIVATE
SECTOR BANKS
7%
36%
4%
10%
33%
5%
5%
(36%)
(5%)
(33%)
(10%)
(7%)
(5%)
(4%)

13. ORGANISATION STRUCTURE
CEO

14. 4P’S OF ICICI BANK:-
PRODUCTS
 Investments
 Online Banking
 Credit cards
 Demat Account
price
promotion place
 As per the rates fixed by RBI
 Advertisement
 Publicity
 Instruction material
 Billboards
More number of branches for
making easy accessibility to
customers

15. SWOT ANALYSIS:-
STRENGTHS:
 2nd Largest bank in India.
 Successfully diversified it’s operations.
 Listed in NYSE.
 Considered as a pioneer in usage of internet services.
 Aggressive and innovative marketing strategies.

16. WEAKNESS:
Primarily targets upper middle class and upper class of the society.
 Higher service charges.
 Poor customer care/service
 Focus only on high end customers
 Transaction cost.

17. OPPORTUNITIES:
New IT & ITES companies.
 Dissatisfied customers of other Bank.
 Business advising for smaller players.
 Expanding business to the middle and lower income groups.

18. THREATS:
Dissatisfied customers
 Ever improving nationalized bank
 Advent of MNC banks
 More and more banks are coming up.

19. Last 5 year profit:
0
2000
4000
6000
8000
10000
12000
2013 2014 2015 2016 2017
8325.47
9810.48
11175.35
9726.29 9801.09

20. Stock Price:
NSE MSE

21. • India's Most Trusted Service Brands" by Brand Equity,
• ICICI Bank won the Best Local Bank – Gold by Trade Awards, UK
• ICICI Bank was awarded The Asset Triple A Awards, Hongkong
• Best Domestic Transaction Bank (India)
• For 6th consecutive year won the Best Domestic Trade Finance Bank
(India)
• First Bank in India to launch website - 1996
• First Bank in India to launch Internet Banking - 1997
• First Bank in India to launch online bill payment-1999
• Only Bank in India with million online customers
• Tie-ups with 50 utilities for online payments
• Talks with state governments/ municipalities to facilitate egovernance
• Best e-Commerce Bank (India)
• Best SME Bank (India)
• ICICI Bank brand to figure in the BrandZ Top 100 Most Valuable Global
Brands Report 2011
Awards & Rewards:

22. • Received the Golden Peacock Innovative Product / Service Award in
2012.
• Winner at the Express IT Innovation Award under the Large
Enterprise category and won the 'Next Generation Banking solution'
award.
• Won the Best Private Sector Bank - Global Business Development
by Polaris Financial Technology Banking Awards 2014.
• Awards in the 'Best Phone Banking for End-users' , ‘Best Retail
Bank in India’, ‘Best Local Trade Finance Bank in India’ , ‘Best
Foreign Exchange Bank’ in India.
• ‘Best Private Sector Bank’ under ‘Global Business’ category at the
Dun & Bradstreet Banking Awards 2015.
• ‘Best Retail Bank in India’ at the Asian Banker International
Excellence in Retail Financial Services Awards 2016.
• Won the award in the ‘Best Private Sector Bank - Rural Reach’
category at the ‘Dun & Bradstreet Banking Awards 2017.
Continue…

24. CORPORATESOCIAL RESPONSIBILITY:

28. CONCLUSION:
The bank has gained tremendous lead over its competitors
who lagged behind in incorporating MIS in their
organisations . Today, ICICI bank is one of the largest private
sector banks in India, and MIS has played a crucial role in
giving it a competitive advantage. Though the current MIS in
the bank is highly beneficial, the bank is very keen on
researching new avenues to improve its MIS system for better
efficiency in its operations and to continue to serve its
customers effectively.