This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
2. SEO – What is it all about??
Search Engine Optimization is the process of increasing a
website’s ranking in major search engines and directories for a given
list of relevant keyword phrases.
•85% of all traffic on the Internet is referred from search engines
•90% of all users don’t look past the first 30 results (most view only
top 10)
•Many websites aren’t even indexed, are poorly optimized and get
very little traffic
•Cost-effective advertising
•Clear and measurable ROI
•Operates under this assumption:
•More (relevant) traffic + Good Conv. Rate = More Sales/Leads
3. SEO Objectives
To Make your website easily findable over the web.
To Increase the Visibility
To Get More Traffic/Visitors to the Website.
To Get More Leads/Sales from Search Engines/Online.
6. Analysis - SEO Worksheet
Ask questions to the clients for better understanding of the
company
Website Link of the Company (if present)
List of Products or services provided
Geographic location to be taken into consideration
Current marketing activities
Objective of the Company
Mention some of the Competitors’ name
7. Analysis – Competitive Research
Work out the SEO strategies applied by
the competitors.
A complete competitive research is
carried out which includes the
following:
Keyword Selection
Meta Tags content
Page contents
Link Popularity
Search Engine Ranking
8. Analysis – Keyword Research
We follow the following steps in
Keyword Research Analysis
Listing of Keywords being
currently used and that used by
competitors
Research for alternate
keywords and determine the list
of optimum keywords and its
monthly search estimates
The list is then reviewed, edited
and finalized by you
List of
Keywords
Optimizing it
Reviewing,
editing and
finalizing it
9. Analysis – Website Analysis
Following steps are followed in
website analysis:
Website structure
Loading speed of the website
Meta tags
Navigational Elements
Page Content
Search Engine Friendliness
Inbound, Outbound and Broken
links
Website Code Validation
10. Analysis – Search Engine
Ranking
• It is recorded to measure how
deeply the website is indexed
within the search engine
database prior to optimization
and submission.
• Later the ranking report is
again recorded to compare.
13. Optimization – On Page
List of On Page Optimization are as follows:
Title Tag Optimization
Meta Tag Optimization
Canonicalization
Site content text tuning/Page Content
Optimization (Using Keyword Architecture)
Web page tuning and root files restructuring
Landing Page creation and Optimization
Creating Keyword Rich Page URL
Bread Crumbs for Each Page
Page Loading Time Optimization
Optimizing Usability and Navigation.
14. Optimization – On Page
List of On Page Optimization are as follows:
Webmaster Tool Log in/verification – Google,
Bing
Robot file Optimization
Sitemap.xml Creation
Social Sharing Options
Suggestion for Customized 404 Error Page
Creation
302 Redirection
Image Optimization
Alt Text and Alt Title Optimization
Optimizing In the site linking structure for
better crawling and Ranking
Heading Tag Optimization
Google and Yahoo Local/Map Listings
Call to Action Optimization
SEO testing and analysis
15. Optimization – Off Page
List of off page optimization done are:
Web 2.0 site creation and Promotion
Social Media Marketing Promotion
Guest Blogging
PPT and Document Sharing/Submission
Video Creation and Optimization
Press release distribution
Unique Article syndication
Info graphics Creation and Submission
Yahoo and Wiki Q n A for back links
Content Based/Theme based Forum
Submission
Local and International Business directory
16. Optimization – Off Page
List of off page optimization done are:
Blog promotion
Blog commenting
Online book marking
Classified Posting
High Page Rank Directory submission
Cross linking between existing domains.
Yellow pages & wiki sites submission Online reviews
for products and services
Updating off page factors according to the change in
search algorithm
Link and competitor analysis and link submission.
(on going process)
Maintenance of keyword ranking in Search Engine
Result Page
17. Submission Process
Submit your website on top
Search Engines and Directories
It takes upto 90 days for
inclusion on major search
engines
Due to volume of submissions
received by major search
engines multiple submission
may be necessary
18. SEO Deliverables
• SEO Strategy Document
• Analysis of each Major Competitor’s
• Finalized Target Keyword Phrase
List
• Recommendations for Structural
and Navigation Changes
• Creation of Optimized Meta-tag
• Creation of Optimized Page Content
• Link Popularity Development
Recommendations
• Website Optimizations
Implemented
• Submission to the Most Popular
Search Engines and Directories
• Increased Rankings