Social Media Strategy: Orientation For 697SM MBA Class
1. Social Media Strategy
INTRODUCTION
Shalini Bahl, PhD
Mindfulness & Personal Branding
M Factor & Mindful Universe
SCH MGMT 697SM – 01
Innovative, Authentic, & Mindful Use of Social
Media Strategy
2. Agenda
Class Overview
Syllabus
• Goals & Expectations
• The Schedule
• Deliverables
• Grading
• Course Material
• Technical help
Navigating
Blackboard & Ning
5. "We use Facebook to schedule the
protests, Twitter to coordinate, and
YouTube to tell the world."Fawaz Rashed
Egyptian Revolution
Using Social Media
6. “If you have been affected by this storm and need help, post
what you need, your neighbors in Monson will come to your
aid. We are a strong community and I know we can get
through this” ~ Laura Sauriol
Post Tornado Help On Facebook
13. Expectations
• Responsible for learning
• Collaborative learning
• Using social media
• Reading, thinking, creating, & implementing
• Assessed on efforts and contributions
• CREATE A SCHEDULE
15. Deliverables
1. Activities
Join Ning
Social Media Audit
Twitter
LinkedIn
Hootsuite & Schedule
Google Hangout
Social Media Plan
2. Discussions
Innovator’s Journal
Discussion Board
Blog Posts & Comments
3. Class Participation
4. Final Presentation
5. Hootsuite Certification
(optional)
18. • Email: shalini@themindfulnessconnection.com
• Website: http://mindfulsocialmedia.org/
• Blogs: Mindful Universe Blog
• LinkedIn: http://www.linkedin.com/in/shalinibahl
• SlideShare: http://www.slideshare.net/ShaliniBahl
• Facebook:
https://www.facebook.com/MindfulUniverse
Ways to connect with me
Thank You For Participating!
Editor's Notes
5 mts
5, 10
10, 20
3, 23
2, 25
5, 30
3, 33
2, 35
COURSE CONTENTHow it is organizedWhere to participateBy when