Augmented reality (AR)—the use of digital overlays over physical space—manifests in a wide range of spaces (indoor, outdoor; virtual) and ways (in real space (with unaided human vision); in head gear; in smart glasses; on mobile devices, and others). There are various authoring technologies that enable the making of AR experiences for various users. This work uses a particular tool (Adobe Aero®) to explore ways to build AR for multiple dimensions, including the fourth dimension (motion, changes over time). Based on the respective purposes of the AR experience, some basic heuristics are captured for space design (1), motion design (2), multiple perception design (sight, smell, taste, sound, touch) (3), and virtual- and tangible- interactivity (4).