Zippy is an emerging player in the Indian stationery and office supplies market. It manufactures ball pens, gel pens, and customized pens at its facility in Karjat, Maharashtra. These products are distributed across South India through over 150 distributors, reaching around 100,000 retail outlets. Zippy aims to become a top player in the domestic and Asian stationery markets. It competes with other major brands like Camel, Cello, Parker and others. The Indian pen market is valued at Rs. 22 billion and growing at 9% annually, dominated by low-cost ballpoint pens. Zippy uses trade promotions, advertising, and dealer incentives to attract customers and channel partners.

1. ZIPPY
Now you’re writing…
Zippy pvt. Ltd.
Mumbai, M.H.
Sales team-
Shaivi Kharbikar
Sekhar Choudhury

2. ABOUT COMPANY
• Zippy is one of India's emerging player in stationery
and office supplies segment. It is building its position in
domestic market with its product range which includes
ball pens, gel pens, and customized pens.
• These products are churned out from zippy’s
manufacturing unit at Karjat, Maharashtra.
• Zippy products are distributed throughout the length
and breadth of south India through our distributor,
which cater almost half of 1 lakh retail outlets in north
India. With 150 distributors.
• We want to be top player in the stationery segment
domestically and in Asia.

3. PRODUCT
TYPES:
1. BALL
2. GEL
3. CUSTOMIZED

4. BALL PEN
15 Rs
10 Rs
5 Rs

5. GEL PEN
20 Rs
15 Rs
10 Rs

6. CUSTOMIZED PEN
• Twist ball point pen uses a standard zippy refill. can also accept gel
refills.
• 24 carat gold plated hardware with black enamel.
• Can be customised as per user requirement.
350-500 Rs

7. COMPETITORS
• Addgel
• Camel
• Cello
• Faber Castell
• Flair
• Jetter
• Link
• Luxor
• Parker
• Pilot
• Reynolds
• Rotomac
• Stick

8. MARKET POTENTIAL
Rs 22 bn in value ,growing at rate 9%.
About 80% of the revenues of the pen industry in India comes from pens with
a price range of upto Rs 15.
While the market for lower price range (up to Rs 15) is growing at a rate of 7
to 8% annually,
The market in being dominated by
the ball point pens, which accounts for 70% of the total demand for pens in India,
gel pens (20%),
fountain pens (4%).
The rest accounts for only 6% of the market.
A majority of users,
85%-blue ink
15%- black, red other colour inks.

9. Product differentiation-
spill proof and water proof ink
customizable pen
smudge proof
strong tip
leak-proof ball point
oil based greasy gel pen
MARKET SEGMENT
(a) young students - 55 to 60%
(b) frequent users - 20-25%
(c) Other multilevel users - 15 to 20% of the market.

10. Media and Advertisement
• Posters
• Dispensers
• Wobblers
• Danglers
• Banners
• Wall paintings
• Dealer boards
• Shutter paintings
• advertisement on the back of notebooks
• Through stalls at malls
• putting up banners on BEST buses and local trains in
Mumbai.

11. Major buyers
• Corporate gifts- Neha Creations,
Mumbai(M.H.)
• Distributers- G M internationals
• Educational Institutions
• FMCG- Distributers- RELIANCE Mart
• Sony Plastic – Wholeseller
• Penmarket.com – online buyer

12. Attracting channel members

13. PROMOTION
• Some prominent trade promotion schemes offered to the retailers are as follows.
• 10% schemes: The retailers are given 1 unit of the product free on 10 units. This is
called 10% scheme. The retailer can sell these extra units and add to his profits.
• Amusement park passes: The retailers are given free passes for the amusement
parks, clubs etc.
• Movie tickets: The retailers are sometimes given free movie tickets so that the
co’s. brand is pushed
• Quantity purchase schemes (QPS): The retailer gets some gift or free tour
provided he achieves a certain sales target. These schemes are target oriented. For
example, flair had a scheme whereby a retailer would get an Onida TV if he sells its
pens worth Rs15000 in three months.
• Dealer meets: The retailers of a particular area are invited. They interact with the
company officials and they are given a party along with their family. Recognition:
Some companies give a certificate to prominent dealers to boost their morale.

14. Unknown to unparalleled
• Aggressive media network-
educate customer about the benefit and utility.
• From time to time diversifying the raw
material used- to maintain quality.
• Innovation in terms of maintaining uniqueness.