This document presents an overview of corporate level strategies. It defines strategy as a roadmap that provides an organization's mission, vision and direction. Corporate level strategies address high-level choices about a firm's direction to achieve objectives. The document outlines four approaches for corporate strategies: extend, expand, exit, and enhance. It also categorizes strategies as expansion, stability, or retrenchment strategies and provides examples like market penetration, market development, and product development. Specific expansion, stability, and retrenchment strategies are defined along with characteristics of corporate level strategies.

1. CORPORATE
LEVEL STRSATEGY
P R E S E N T E D B Y :
N I M R A
A N D L E E B
N O O R
F A R O O Q
Arowwai Industries

2. WHAT IS
STRATEGY?
Strategy is a well defined roadmap
of an organization. It defines the
overall mission, vision and direction
of an organization.

3. 01 02 03
Corporate Level
Strategies (Grand
Strategies)
Business Level
Strategies (Generic
Strategies)
Functional Level
Strategies

4. WHAT IS
CORPORATE
LEVEL
STRATEGY?
Corporate level strategies are
basically about the choice of
direction that a firm adopts in order
to achieve its objectives.

5. THE 4 E’S TO
ADDRESSI
NG
CORPORATE
STRATEGY
Extend
Expand
Exit
Enhance

8. MARKET
PENETRATION

9. MARKET
DEVELOPMENT

10. PRODUCT
DEVELOPMENT

11. Arowwai Industries
CLASSIFICATION
OF STRATEGIES
Main categories
Expansion strategy
Stability Strategy
Retrenchment Strategy
Combination strategy

12. Arowwai Industries
EXPANSION
STRATEGY
expansion
Expand the company’s activities.When aims at
high growth by broadening the scope of one of its
businesses in terms of their respective customer
groups, customer functions and alternative
technologies in order to improve its overall
performance.

13. Arowwai Industries
TYPES OF EXPANSION
STARTEGY
Expansion Through
Concentration
Expansion Through
Integration
Expansion Through
Diversification
Expansion Through
Cooperation

14. Arowwai Industries
STABLITY
STRATEGY
it does not seek to invest in new
factories and capital assets, gain
market share, or invade new
geographical territories
Organization choose this strategy
when the industry faces slow or
no growth prospects

15. Arowwai Industries
No Change
Strategy
Pause/Proceed with
Caution Strategy
Profit Strategy
STABILITY STRATEGY- TYPES

16. Alfredo Torres
Head Marketing
Adora Montminy
Accounting
Bailey Dupont
Sales Manager
Claudia Alves
IT Support
MEET THE TEAM

17. Arowwai Industries
67% 76% 50%
89% 60% 94%
A retrenchment strategy
helps an organization
reduce its operations or
cut expenses to achieve
a financially stable
position.
A RETRENCHMENT
STRATEGY

18. TYPES OF
RETRENCHMENT
STRATEGY
Turnaround Strategy
Divestment Strategy
Liquidation

19. DIVESTMENT
STRATEGY
Divestment involves a
company selling off a portion of
its assets, often to improve
company value and obtain
higher efficiency

20. Arowwai Industries

21. KEY CHARACTERISTICS OF
CORPORATE LEVEL STRATEGY
Long Term
Uncertain
Complex
Dynamic

22. THANK YOU