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Group MembersGroup Members
Raja Usman 1421-116036
Shahban Iqbal 1421-116033
Raja Faizan 1421-116032
Usama Hameed 1421-116028
Ch.Khizer Hayat 1421-116203
Business Communication & The
Over ViewOver View
Introduction to CultureIntroduction to Culture
National Cultural VariablesNational Cultural Variables
Individual Cultural VariablesIndividual Cultural Variables
Importance of Cross-CulturalImportance of Cross-Cultural
At the end of this chapter, the students should be able to:
1.Understand the meaning of communication and language
2.Show the relationship between language and culture
3.Enumerate the characteristics of culture
4.Explain how language distinguishes man from animals
5.Identify the communication, behavioral, cognitive, and
material components of culture
6.Understand and explain cultural relativism
Introduction to Culture
Why do cultures differ ?Why do cultures differ ?
What is Intercultural Communication?
communication refers to
people/ workers/ clients
of different cultural
background. It also
thought patterns and non
Examples for Cultural
Arabic and Urdu
written from right
to left and almost
all other languages
are written from
left to right.
Examples for Cultural
hands ,and even
hug each other.
In India people
just join hands to
Need for Intercultural Communication
Success of any International
Allows workers from different
cultures to work together as a
An increase in international
DO’S OF INTERCULTURAL COMMUNICATIONDO’S OF INTERCULTURAL COMMUNICATION
Avoid Assumptions, jokes which are misunderstood
Use symbols, diagrams and pictures.
Avoid using slang and idioms, choosing words that will
convey only the most specific denotative meaning
Investigate their culture's perception
Take cultural and local differences into account.
Say what you do and do what you say. Make sure that your
communication is line with the audience; use
Find out what cultural factors
DONT’S OF INTERCULTURAL COMMUNICATIONDONT’S OF INTERCULTURAL COMMUNICATION
Using the same approach world-wide.
Considering traditional knowledge and practices
Letting cultural differences become a source of
conflict that hinder the process or work.
Fail to ignore culturally-dependent enabling and
Fail to take language barriers into account.
DON’T’S OF INTERCULTURAL COMMUNICATIONDON’T’S OF INTERCULTURAL COMMUNICATION
The thumbs up sign in America
and most of Europe means that
something is good, or that you
approve. This sign is considered
rude in many Asian and Islamic
Raising your hand up means
stop in America or England. In
some Asian countries this
gesture is used when asking
for permission to speak.
Definitions of terms are the foundation of technical writing.
A precise set of terms is used in technology, some terms used in technology
have meanings entirely different from those with which you are familiar in
Examples of such words are power, force and communication.
Words such as the following have precise meanings in technology and must
be used carefully.
Absolute current fundamental
Critical power ground
Intensity power specific
Inversely rate static
An entire country may have a series of cultural norms/standards,
individual ethnic/tribal groups within that country may accept most
of those norms as well as adding their own.
The National Cultural Variables are following
Laws & Regulation
Natural Cultural Variables
You should be aware of the fact about the
education level of the person which you are
So communication lot depends upon
The following charts shows the education
levels of Chinese, Asian and U.S Mangers
Education Levels of Chinese, Asian and U.S Mangers
Highest level of
Chinese % Asian % U.S %
Less than high school 5.4 2.5 0.1
High school graduate 31.8 12.4 3.2
Some college 34.6 19.4 16.9
Undergraduate degree 27.6 65.4 79.8
Post graduate degree 0.7 25.0 30.0
So you see the ratio of education levels in manager in different parts
In both the under-developed and developed nations,
various government regulations affect business
communications and sale of products.
The type of product to be advertised-for instance,
“Cigarette” is restricted in Europe, also money
spent on advertising is limited. other countries such
as France, Mexico and the province of Quebec also
have restriction on the use of foreign languages in
Laws and Regulations
Availabity of capital and transportation and the
standard of living per capita vary from nation to
The opportunity to borrow money, the rate of
inflation (price raise), and the exchange rates
influence business and a country’s ability to
communicate concerning that business.
For example in Pakistan the competitors usually
set their own prices.
In contrast IEEE set their own standard for
different computer equipment's
Politics also effect our communication
when we are doing business with our
company can result even in personal harm.
Religion in different areas of the world can
effect the business and communications
Recent statistics have shown some religious
have totally changed the style of business and
even the structure of that specific country .
In Afghanistan, Chechnya, Arabia, Iraq etc.
Beyond the immediate family a bond may exist between
persons, based on caste, class, age or even special
interests. One should be aware of a nation’s social norms.
A nation’s social norms affected in various ways through
environmental constraints that are
2. Law & Regulations
Every body knows that knowing the
language of a country is the most
significant contribute to improved
communication, on personal and business
Your communication is good when both
sender and receiver have same language.
The individual cultural variables are
Verbal & Nonverbal Communication
Time is also an important factor in
communication. For example Germans are time-
precise; rarely do you wait for an appointment in
In Latin America cultures- you may wait an hour;
your host is not showing disrespect thereby, same
is the example here in Pakistan.
Just reflecting a different concept of time;
arriving late is socially accepted custom here our
How close may stranger stand to you?
What does it feel like when you are in a
crowded? for example most Americans
feel uncomfortable if a stranger comes
closer than 18 inches.
So body languages depend in
communications in which cultural your
It may be a good idea prior to visiting your
host country to visit various ethnic
restaurants in your home country.
Then you’ll have an initial idea as to the
kinds of foods available how they are
served, fixed, or eaten.
Dress also has value in communication.
When u have good dress then sound will be
So its very important when you are
communicating in front of gathering, your
dress should be perfect.
Manners also have value in communication.
So you should be aware of manners of
cultural to whom you are communicating.
You bring a gift when visiting most homes
in Europe. if you bring flowers,
You avoid gifts of Red Roses in Germany
France, Belgium and Japan.
In Saudi Arabia, you will learn that the
junior prince is silent when a senior enters.
Patience above all is needed in intercultural communication,
in doing business with other countries.
American are typecast as moving too quickly in asking for
a decision. give more thought to communication.
Americans are accused of (blame) being quick; “we wish to
get to the point fast.”
When one reaches Japan, decision time is held back as
group consensus (compromise) moves toward a decision.
As you can imagine much time is spent in reaching an
answer. Thus patience-and your understanding of the
decision process-add to your success in dealing with a
Regardless of culture, a kind of verbal communication
(body language) occurs when strangers meet,
Each seeking to determine which topics are acceptable
and non-controversial (not in).
Additionally, tone of voice of one’s initial words can
influence your initial perception of whether the meeting
is positive or negative.
We judge people to a great extent by their voice.
Some native languages demand many tonal variations,
giving the impression to a non-native of loudness, even
Many nonverbal symbols exists for every culture,
even in subcultures.
Knowing the major desirable and undesirable cues
(signs) helps knowing both intended and
unintended communication errors.
For example A handshake is a traditional form of
greeting in the west.
Importance of Cross-CulturalImportance of Cross-Cultural
Cross-cultural communication in business
happens between any two companies
regardless of their location. To effect
productive business relationships, every
organization needs to be sensitive to the
potential issues of cross-cultural
Common GroundCommon Ground
When a company engages in cross-cultural
communication, the first thing to establish is
the common ground with the new business
partner. It begins with the most effective ways
to communicate. Breaking through on
common ground can help the two sides to
establish a productive dialogue that will
enhance the business relationship.
Informational Context:Informational Context:
Different corporate cultures require different
levels of information. Developing the proper
informational context is critical when
communicating with a new business partner,
and it begins by understanding the work
culture of your business partner and how
information is processed.
When a new business partner takes the time
and effort to establish good cross-cultural
communication, it helps to elevate the level of
trust and respect between the two partners.
Respect for other companies' business
processes is critical in establishing an efficient
Working within the guidelines of a new business
partners corporate culture helps to improve
communication at all levels of both organizations. The
quality of the information improves when it is delivered
in a manner that each company is accustomed to. Not
only does the quality of the information passed between
the two companies improve, but the quality of the
relationship with clients and other vendors that are
affected by the relationship also improves.
Keys to Successful Cross-
Create proactive cross-cultural communication and avoid
Manage preexisting cultural perceptions
Understand cultural sensitivities and avoid conflict
Build rapport in person, on the phone, and by e-mail
Understand how words, tonality, and body language vary
with every culture
Increase self-awareness and adapt your style
Companies have to consider differences and
establish a global mindset.
Culture influences consumer behavior and their
To send the right message, to the right person at
the right time is the key of intercultural
communication of marketing.