1. Shadab Afroz
Hyderabad, India
Flat No 512, Block E, Janapriya Lake Front, Kapra, Hyderabad, India – 500 062
Contact Detail :
Mobile - +91 903 009 9661
E Mail : shadabafroz@yahoo.com, Shadab.afroz@gmail.com
Business Development & Sales Operations Professional
14+ years of quantifiable experience in Key Account Management, Direct, Channel, Corporate & FMCG
Sales
Started career with Media Industry- Concecpt selling and now in to Business Development Management.
PROFESSIONAL SYNOPSIS CORE COMPETENCIES
• Competent and resourceful Sales & Marketing
Operations professional with 14+ years of demonstrated
success and excellent understanding of business
dynamics
• Demonstrated excellence in independently
handling and driving Sales & Marketing Operations in the
assigned geography
• Presently associated as Zonal Manager with Tata
Teleservices Ltd. in Hyderabad, India
• Expertise in Channel, Direct & Corporate Sales
• Proficient in Key Account Management &
Distributor /Channel Management
• Experience in Client Relationship Management to
ensure long-term business partnership
• Versatile and multi-skilled with ability to manage
multiple responsibilities simultaneously; An effective
communicator with strong analytical, problem solving &
organizational skills
• An experienced self starter and team manager with
keen attention to organization needs and details
• Experience in managing and driving well diversified
& multi cultural work environments
♦ Sales & Marketing|Business Development
♦ Channel Sales
♦ Direct Sales
♦ Corporate Sales
♦ Key Account Management
♦ Retail Management
♦ Revenue Enhancement
♦ Channel / Distributor Engagement
♦ Corporate Presentations
♦ Customer Life Cycle / Churn Management
♦ Marketing Operations
♦ Sales Promotion
♦ Product Campaign
♦ New Product launch
♦ Scheme Administration & Management
♦ Competitor Mapping & Analysis
♦ Client Relationship Management
♦ Team Management
EXPERIENCE SUMMARY
Company Name From To Designation
Tata Tele Services Limited Dec 2009 Till Date Channel Business Manager/ Zonal Manager
Bharti Airtel Ltd. May 2005 Oct 2009 Corporate Account Relationship/ Account Manager
Hutchison Essar South Ind Ltd
Dec 2003 April 2005 Corporate Sales Account Executive
Freshnella Foods Pvt Ltd June 2002 Nov 2003 Sales Officer
2. Osmanpura Reporter & Informer July 2001 May 2002 Consultant Editor
QUALIFICATION SUMMARY
QUALIFICATION BOARD/University INSTITUTE
YEAR OF
PASSING
% Division
MBA Avadh University
Sherwood College of
Management ,Lucknow
2001 74.0 % First
B. COM
Allahabad
University
Allahabad University (U.P) 1999 59.0 % Higher Second
Class XII U.P. Board
Shibli National Inter College,
Azamgarh
1996 72.0 % First
Class X U.P. Board
National Inter College,
Mohammdabad Gohna,Mau-UP
1994 53.5 % Second
CAREER SUMMARY
Tata Teleservices Ltd., Hyderabad, Telangana, India Dec’09 -
Till date
Zonal Manager Apr’12 -
Till date
Channel Business Manager Dec’09 –
Mar’12
Bharti Airtel Ltd., Hyderabad, Telangana, India May’05 –
Oct’09
Account Manager May’06 –
Oct’09
Corporate Account Relationship- Pay roll- Kou-Chan Knowledge Convergence (P) Ltd. May’05 –
Apr’06
Hutchisson Essar South India Ltd., Hyderabad, Telangana, India Dec’03 –
Apr’05
(Now Vodafone India)
Corporate Sales Account Executive – Pay roll- Sayees Consultancy Services Pvt Ltd
Freshnella Foods Pvt Ltd., Pune, Maharashtra, India Jun’02-
Nov’03
Sales Officer
Osmanpura Reporter & Informer, Aurangabad, Maharshtra, India Jul’01 –
May’02
Consultant Editor
PROFESSIONAL EXPERIENCE
Tata Teleservices Ltd., Hyderabad, India Dec’09
till date
Zonal Manager Apr’12
till date
Significant Attainments
Recognized and awarded for exemplary performance for FYs 2010, 2011 & 2012
Successfully increased
o Monthly acquisitions to 6800 Nos from 250 Nos in 24 months
o Channel partners from 2 to 18 partners in 2 years
3. Key Accountabilities
Mainline responsibility for stewarding the sales operations for the assigned territory
Lead and manage productivity of a large sales team to achieve budgeted goals
Be responsible for
o Business planning and market segmentation involving market targeting and tracking, manpower
dimensioning/productivity, competition analysis etc.
o Revenue enhancement, gross/net adds for postpaid, data and other mobility solutions
o Devising acquisition strategies and initiatives in line with the AOP budget
o Acquisition channel dimensioning & monitoring – Dealer channel, DST etc.
o Monthly performance, productivity norms, sales force deployment etc.
o Monthly sales – budgeting, monitoring and compliance
o Identifying and acquiring key account customers
o Making segment pitch (COCP/IOIP) as per account behavior - Segment approach for Data/ BB, SMS
customers
o VAS Up-Sell for higher returns to increase the revenue growth
o Coordination with retention team to incentivize for > 6 months AON customer
o Devising, monitoring & executing incentive schemes – Scheme implementation and disbursals
o Monitoring of financial spend compliance of channel programs
o Liaising cross functionally to facilitate order fulfillment, retentions, collections etc.
o Deployment at completion string account to increase the CMS
o Resolving customer issues, in coordination with CSD, within TATs to provide customer delight
o Executing engagement programs for channel and sales teams – Events and recognitions
o Ensuring optimal resource utilization across the business by maximizing effect of acquisition budgets
o Launching multiple sales automation initiatives
o Tracking competitor activities – Tariff plans, new launches, trade and consumer schemes etc.
Generate various MIS reports for review by Senior Management
Channel Business Manager Dec’09 –
Mar’12
Key Accountabilities
Primary responsibility for handling Sales from enterprise accounts
Be responsible for
o Sales through the channel network; Monitor the productivity of channel partner and FOS
o Achieving gross/net adds targets based on AOP budgets
o Handling BlackBerry sales
o Monitoring FOS productivity as accounts bifurcations through various verticals at Enterprise Accounts
o Conducting roadshows activity at client places for building brand preferences
o Prospecting and identifying potential accounts through large scale pipeline building activities
o Performing channel reviews to identify various gap areas; Recommending and monitoring corrections
o New channel partner appointment on a need basis
o Fostering relationships with key influencers at client places to build counter shares
o CFT meets to resolve issues within TATs to provide customer delight
o Conducting training programs on sales process and new products to enhance productivity
Comply with reporting methodology on a regular as well as on a need basis
Bharti Airtel Ltd., Hyderabad, India May’05 –
Oct’09
Account Manager May’06 –
Oct’09
Significant Attainments
Recognized
o And Awarded for Best Customer Relationship Management
o As a True Asset to the organization for support and best of services delivered to VOC- HSBC EDPI
Successfully ensured channel partners achieving ROI within 0-3 Months of operation
Key Accountabilities
4. Primary responsibility for handling sales from BFSI, IT, ITES, M&S and M&D verticals through the Indirect Operation
Be responsible for
o Channel & FOS dimensioning in line with market size estimates and AOP budget
o Devising and conducting large scale promotional campaigns to build prospects funnel
o Devising and implementing trade schemes to increment sales; Timely disbursal of schemes
o Ensuring accurate documentation is inline with prescribed norms
o Resolving any customer complaints within TATs by coordinating with backend team
o Coordinating cross functionally including F&A to resolve channel queries and facilitate timely channel
payments
o Conducting channel performance reviews on a monthly basis
Corporate Account Relationship May’05 –
Apr’06
Key Accountabilities
Primary responsibility for handling and fostering client relationships
Be responsible for
o Enhancing counter share in client accounts through strategic service interventions
o Managing relationships with most valued listed / SME accounts
o Enhancing revenues through up selling, retentions etc.
o Analyzing the health of the A/Cs by conducting workshops for VAS programs, customer service programs,
relationship programs etc.
o Service responsibility for BFSI, Media & Services, Manufacturing & Distribution vertical A/Cs
o Ensuring grievances/issues are resolved as per SLAs to facilitate further business enhancement
o Coordinating with Marketing to conduct promotional activities in client places for brand preference
o QOS being captured for corporate customers including feedback and suggestions to enhance service levels
o Assisting collections to ensure prompt payments
Comply with reporting methodology on a regular as well on a need basis
Hutchisson Essar South India Ltd., Hyderabad, Telangana, India Dec’03 –
Apr’05
(Now Vodafone India)
Corporate Sales Account Executive
Key Accountabilities
Primary responsible for handling Sales from corporate business accounts for IOIP connections.
Account building relationship with key admin/HR functions for better reach to the prospects
Road show activity programme at various parks/corporate business houses
Regular accounts visit for health check along with CRM /service team to provide quick & better resolution.
Additional responsibility to support & manage team of 5 account executives.
Freshnella Foods Pvt Ltd., Pune, Mahrashtra, India Jun’02 –
Nov’03
Sales Officer
Key Accountabilities
Primary responsibility for handling Primary & Secondary sale of Frozen Ice Cream Products
Be responsible for
o Sales through the distribution network
o Regular visits to retail shop as per beat plan day wise
o Stock availability check & feed back on fast moving product.
o Pick up order from retail stores and ensure deliverables through area distributor
o Deployment of De-freezer to ensure the exclusivity of brand .
o Coordination with back end team for distributor settlement
o Regular product stock maintenance check for primary sale billing.
o Raod show conduct at various hotels/retrau to capture product feedback.
5. Osmanpura Reporter & Informer, Aurangabad, Mahrashtra, India Jul’01 –
May’02
Consultant Editor
Key Accountabilities
o Concept Selling to Shopkeepers to increase the Market Share.
o Regular Feedback from Community residents about Information given on Yellow Pages
o Mediate between Buyer & seller for both beneficiaries.
o Monthly Plan to Tab & Meet the Sellers within 5 Kms range of community
ADDITIONAL ACHIEVEMENTS
Appreciated
o For exceptional work done in BFSI vertical – Awarded Truly an Asset to the Organization for Q1 in FY ’06 – ‘07
o For great support provided to M/s Apex corp. at Bharti for Q4 in FY ’05 – ‘06
o Providing quality customer support to HSBC in May ‘06
o With Certificate of Appreciation on Promotion of higest E- Bill Registration in July’09-‘10
o Kudos Certificate for Achieving “ Blackberry “ Incremental Targets in July’09-‘10
o With Certificate of Recognition for execution of Fun Do Activity with Enterprise Clientele base for FY ’10 – ‘11
Successfully awarded with
o Certificate of Recognition for Best Customer Relationship Management for Q1 in FY ’06 – ‘07
o Best Voice Account Manager- South in FY’08-‘09
o Star of the Month-Certificate of Appreciation in Feb ’10 – ‘11
o Star of the Month-Certificate of Appreciation in Jun ’11 – ‘12
o Star of the Month-Certificate of Appreciation in Nov ’11 – ‘12
o Star Award in Dec ’12 – ‘13
ACADEMIC CREDENTIALS
Master of Business Administration (MBA) specializing in Marketing, Avadh University, India, 2001
Bachelor of Commerce (B. Com), Allahabad University, India, 1999
TRAININGS / WORKSHOPS ATTENDED
⇒ 2 Days workshop on Account Management Skills
⇒ Advance Selling Skills
⇒ Negotiation Skills
⇒ Guest Lecture to Management Student at “ Times Group Management Institute”
CO-CURRICULAR ACTIVITIES
Won the 1st
Prize in Mock & Rock Game
Selected as member of Football and Cricket teams at School & College levels (1994 – 96 & 1999 – 2001)
Stood first in Shayriz, Mushayara competition at College Annual Festival (1999 – 2001)
Awarded Book Prize for scoring highest in Essential of Business Maths (1999 – 2001) during 1st
Year of MBA
IT SKILLS & PROFICIENCY
Operating Systems Windows
Application Packages MS Office
Internet Application & Tools
HOBBIES & INTERESTS
Sports Enthusiast – Play Football and Cricket
6. Travelling
Reading
PERSONAL DOSSIER
Date of Birth : 17th
July 1977
Marital Status : Married
Linguistic Abilities : English, Hindi, Urdu (Professional proficiency)
Passport Details : Indian Passport M 4788240
Location Preference : Ready to relocate any where in GCC Country
7. Travelling
Reading
PERSONAL DOSSIER
Date of Birth : 17th
July 1977
Marital Status : Married
Linguistic Abilities : English, Hindi, Urdu (Professional proficiency)
Passport Details : Indian Passport M 4788240
Location Preference : Ready to relocate any where in GCC Country