2. 2
‘Gaining customer insights to help build
products that customers want and to avoid
spending time and money on products
customers don't want.’
Steve Blank Paraphrased
5. Customer
Discovery
Hypothesis:
Energy broker shops have back office operational issues
which is costing them time and losing them money.
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6. Customer
Discovery
What are we ‘discovering’?
- What are their problems? Don’t assume you know.
- Have they built a solution now? Have we?
- Will they pay? How much value are they capturing?
- How does it change how they are working?
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7. Customer
Discovery
Good process!
- Visited brokers, demoed pdfs and shut up
- User Stories (Pivotal Tracker)
- Simple Design
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10. Customer
Discovery
So we partnered with a broker (crazyevangelist)
- improved his operations (access to platform for free)
- Helped us craft the product to solve the real need
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