2. Collecting Feedback
• Our teaser trailer was aimed at teenagers to young adults,
so people within the 16-24 age group as we knew that this
type of production would grasp the attention of young
people, so we launched our first method of acquiring
audience feedback which was presented in the form of an
essay. In our survey we gave the participants nine questions
about all aspects off an Urban Drama trailer, ranging from
questions about the music all the way to questions asking
about the type of protagonist they would want to see. By
posting the link on social networks such as Twitter and
Facebook I managed to compile a total of 66 responses
which were enough to compile a good amount of data
telling me what aspects of Urban Dramas makes them
appeal to them.
3. • The questions that we took on more on board than others
were the ones that had a direct impact into the type of
trailer we were going to make, for example a question we
created asked how intense they wanted the stereotypes of
the characters to be, we felt this would be an extremely
important question as there are many different types of
Urban Dramas, some which exaggerate the stereotypes of
Urban London e.g. Anuvahood, ones that stick to the reality
of the situation e.g. Kidulthood and some that move away
from stereotypes such as Top Boy so in order for us to fully
understand what type of Urban Drama interests the
viewers things like this needed to be clearly established in
order for us to create it.
4. • The audience swayed towards the concept of using an
accurate use of stereotypes so we ensured that nothing
within our production was too eccentric e.g. using
weapons not available to young people in London. We
consulted the participants of the survey about the type
of music that they thought would be effective within
the trailer as within Urban Dramas music is an
extremely important tool which is used to set the tone
and pace of the trailer. The participants chose the ‘Fast
paced grime music’ option, grime which is a genre of
music specific to Urban areas of the UK was a perfect
choice as in order to keep the trailer centred around
Urban Culture.
5. YouTube Comments
• Our other sources of audience feedback was YouTube as we used it
to get feedback on our first draft of our trailer, so we encouraged
people who watched our trailer to leave comments below on the
effectiveness of the trailer, what they believed the narrative was
and which shots they found most effective. We received a lot of
positive feedback on our first draft which was far from finished, this
feedback included comments that stated how clear it was that it is
an urban drama and also that some of the video effects used were
effective for the genre e.g. a black and white effect that we placed
when the protagonist was sitting at a bus stop. Also the viewers
commented on the effectiveness of the locations we used which
shows that our extensive location scouting proved to be very
effective. Statements that showed us how to improve our trailer
included how the ending of the trailer was extremely abrupt, which
caused the trailer to appear as if it has come to an anti climax, as it
builds up so fast and ends so quickly.
6. Improvements
• When we assembled all of the comments
together we began to change our teaser trailer
accordingly, our ending shot was changed from a
extremely low angle shot of the protagonist
stomping down onto a victim to an aerial shot of
the protagonist on the floor where he appears to
be in some sort of pain or appears to have
suffered some sort of injury. We also trimmed
and sped up a few of the shots at the beginning
of the trailer because some of the feedback
indicated that these shots were too long and
made those shots look too staged.
