Writing the Business Plan

Welcome! Session 4 – July 27, 2004 Instructor - Kevin Hawley [email_address]

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Agenda – Session 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Session 3 Homework Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing Your Numbers… Total amount of money needed/raised Angel investor’s expected 5-year ROI Pro forma 5-year EBITDA estimate Valuation (comparable) multiple Projected 5-year value of company Ownership percentage required by Angel Investors at 5-year exit horizon Current (pre-money) valuation of company $_______ - Cash Flow Projections $__________ (30X) – Roughly 100% ROI per year $_______ - Income Statement ___ times earnings - Industry research $__________ - multiply __% - Projected 5-year value of the company divided by the AI’s expected 5-year return amount $____________ - Amount of money raised divided by the AI’s required ownership percentage

Finding Angel Investors… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reviewing the Business Plan Model Cost Projections Sales Projections Pro Forma Financial Statements Operating Plan Marketing Plan Financial Plan What will it cost to produce your product or service? What will it cost to sell any given amount of your product or service? How will your business make money? How much? For how long? Risks? Industry, Buyer & Competitor Analyses Opportunity Product/Service Why this business? Why now? Why you? What are you going to provide and who wants to buy it?

Writing the Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing the Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Planning is an Iterative Process… Tell the story… (Draft your narrative sections) Run the numbers… (Develop your Financial Plan) Verify the story… (Examine the narrative sections) 1 2 3

Attachments and Supporting Documents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Milestone Driven Planning (MDP) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Milestone Driven Planning (MDP)

Types of Expert Advisory Boards Types Of Advisory Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Geehan Advisory Boards www.geehanadvisoryboards.com Customer Advisory Board Business Advisory Board Industry Advisory Board

Finding and Using Expert Advisory Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finishing Your Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accessing Additional SBDC Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Accessing Additional SBDC Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Group Questions and Answers Q & A

Homework Assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing the Business Plan

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