Strategic Business Planning Part 2

Welcome! Session 2 – July 13, 2004 Instructor - Kevin Hawley [email_address]

[object Object],[object Object]

Agenda – Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recap – Session 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Session 1 Homework Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interview Results: Field Testing Assumptions About Your Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discussion: Interview Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Refining Your Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing Your Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Michael Porter’s “Five Forces” Model ,[object Object]

Analyzing Your Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building the Business Model Cost Projections Sales Projections Pro Forma Financial Statements Operating Plan Marketing Plan Financial Plan What will it cost to produce your product or service? What will it cost to sell any given amount of your product or service? How will your business make money? How much? For how long? Risks?

Operating Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Start thinking about the timing of these expenses – are they every month? Fixed or variable costs? Lease vs. buy? Do the costs fluctuate or are they generally stable? Start with narrative overview – assign numbers to the narrative as a 2 nd step!!

Sales Projections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Start thinking about how you will explain and defend the numbers In your sales projections – remember to test your assumptions wherever possible!

Sales Projections ,[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The weakest assumptions in most plans are those about what will be effective in reaching customers – choose a strategy, test the results, then determine your next steps. Remember – every marketing initiative needs a strong follow-up sales effort!

Timing Example - Operations, Marketing, and Sales Interactions in the Financial Statements Operating Expenses Marketing Expenses Revenues (Sales) January February March April May June Fictional example for illustration purposes only! Sales Related Operating Expenses Fulfillment Related Operating Expenses

Homework Assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next Session (Session 3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Business Planning Part 2

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Strategic Business Planning Part 2

Similar to Strategic Business Planning Part 2 (20)

More from Severus Prime

More from Severus Prime (20)

Recently uploaded

Recently uploaded (20)

Strategic Business Planning Part 2