This document discusses 7 unique ways that social media marketers can benefit from using Google Tag Manager. It begins by introducing the presenter, Chris "Mercer" Mercer, and his background. The rest of the document is divided into sections that outline each benefit of using Google Tag Manager: independence, saving time, consistency, flexibility, simplification, minimizing errors, and power & control. Each section provides examples of how the benefit can be achieved using Google Tag Manager and not using it. In summarizing the benefits, the document states that Google Tag Manager allows marketers to not be fully reliant on IT resources, quickly set up tracking how they want, tell the same story to multiple platforms at the same time, use multiple

1. 7 Unique Ways Social Media
Marketers Can Benefit from
Google Tag Manager
Presented by: Chris “Mercer” Mercer
Design © Social Media Examiner

2. About Mercer…
2
Chris “Mercer” Mercer
Based in Austin, TX
Co-Founder:
MeasurementMarketing.io
Measurement Marketing Expert

3. Your Turn!
3
Who is Already
Using GTM?

4. Your Turn!
4
Who is Interested
Using GTM?

5. About This Session…
What is a
“Tag Manager”?
5

6. About This Session…
The Pros & Cons
Of Google
Tag Manager
6

7. About This Session…
How To Setup
Remarketing
(Without Relying on IT/Dev)
7

8. About This Session…
How to Build
Custom Audiences
That Are Actually
Useful 8

9. About This Session…
How to Track Social
Shares On Your
Content
9

10. About This Session…
And A Few
More Things…
10

11. The Job…
11
One Thing.

12. Why Should You Care? (The Benefits!)
12
Independence
Saving Time
Consistency
Flexibility
Simplification
Minimizing Errors
Power & Control

13. 13
INDEPENDENCE

14. Independence BEFORE GTM…
14

15. Independence AFTER GTM…
15

16. Independence IN GTM…
16

17. Independence IN GTM…
17

18. Independence… A Recap!
18
You Aren’t 100%
Reliant on Your IT
(Dev) Resources

19. 19
SAVING TIME

20. Saving Time BEFORE GTM…
20

21. Saving Time AFTER GTM…
21

22. Saving Time IN GTM…
22

23. Saving Time… A Recap!
23
You Are Able to
Quickly Set Up
Tracking EXACTLY
How You Want It

24. 24
CONSISTENCY

25. Consistency BEFORE GTM…
25

26. Consistency AFTER GTM…
26

27. Consistency IN GTM…
27

28. Consistency… A Recap!
28
Tell The Same Story
to Multiple
Platforms at the
Same Time

29. 29
FLEXIBILITY

30. Flexibility BEFORE GTM…
30

31. Flexibility AFTER GTM…
31

32. Flexibility IN GTM…
32

33. Flexibility… A Recap!
33
Multiple Ways To
Track Specific
Behaviors

34. 34
SIMPLIFICATION

35. Simplification BEFORE GTM…
35

36. Simplification AFTER GTM…
36

37. Simplification IN GTM…
37

38. Simplification… A Recap!
38
Reduce The Steps
Necessary To Get
Results You Want

39. 39
MINIMIZING ERRORS

40. Minimizing Errors BEFORE GTM…
40

41. Minimizing Errors BEFORE GTM…
41

42. Minimizing Errors BEFORE GTM…
42

43. Minimizing Errors AFTER GTM…
43

44. Minimizing Errors AFTER GTM…
44

45. Minimizing Errors IN GTM…
45

46. Minimizing Errors… A Recap!
46
Quickly Find & Fix
Any Mistakes

47. 47
POWER & CONTROL

48. Power & Control BEFORE GTM…
48
?

49. Power & Control AFTER GTM…
49

50. Power & Control IN GTM…
50

51. Power & Control IN GTM…
51

52. Power & Control… A Recap!
52
Organize and
Protect Your
Tracking

53. 53
FUTUREPROOF

54. Futureproof BEFORE GTM…
54

55. Futureproof AFTER GTM…
55

56. Futureproof IN GTM…
56

57. Futureproof… A Recap!
57
Google Tag Manager
Grows With You

58. The Benefits of Using GTM…
58
Independence
Saving Time
Consistency
Flexibility
Simplification
Minimizing Errors
Power & Control
Futureproof (BONUS!)

59. Questions?
59
Want Slides?
Text “gtm” to (512) 540-3068
Want Training?
Free Facebook Group:
http://measure.tips/essentials
Want Email?
mercer@measurementmarketing.io