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Stream:20 Consultancy
- an introduction
Stream:20 Core Service Groupings
Digital Sales
Planning
Digital
Organisation
Digital Sales
Toolkit
Digital Sales
Delivery
Optimising your business
structure and skillsets for
digital success
Ensuring the correct
toolkits are implemented
for success
Providing innovative
strategic support and
analysis to drive your
digital sales function
Driving incremental
revenue across
Desktop/ Mobile/Tablet
The Performance-Driven Digital Marketing Consultancy
We push up KPIs by rolling out good practice & best practice
London Munich San Francisco
Stream:20 Core Service Groupings
Process & Task List
Management
Training
Resource & KPI
Alignment Analysis
Digital Business
Transformation
Management
Implementation
Management
RFI & RFP Management
Audit & Right fit
Management
Performance Reporting
Campaign Analysis
Attribution, Conversion,
Offer & Forecasting
Management
Segmentation & Data
Management
Digital Strategy Review
Digital Channel Optimisation
& Management
eCommerce Excellence
Email PPC
SEOSocial
Affiliates Display
Conversion App Strategy
UX Analytics
Selfcare/ Call Deflection
Digital Sales
Planning
Digital
Organisation
Digital Sales
Toolkit
Digital Sales
Delivery
Optimising your business
structure and skillsets
for digital success
Ensuring the correct
toolkits are implemented
for success
Providing innovative
strategic support and
analysis to drive your
digital sales function
Driving incremental
revenue across
Desktop/ Mobile/Tablet
Who we work with
Retail Finance
Gaming
Telecoms
Travel Entertainment
Publishing
Technology
Utilities
In Practice
Hands on approach and regular communication with all project stakeholders
Stream:20
Consultant
Stream:20
Director
Stream:20
Consultative
Network
Search
Marketing
Affiliate
Marketing
Online
Partnershi
ps
Online
Media
Email
Marketing
Social
Media
Conversio
n
Marketing
Online
Channel
Mgmt
Offline
Integration
Client
Key Stakeholders
• Sponsors
• Channel mgrs
• Creative teams
• Development
teams
Agency
Key Stakeholders
• Account mgmt
• Channel
executives
Director oversight and
support from
specialists covering
each channel
Digital Sales Delivery
Email
Affiliates
PPC
Social
SEO
Display
Channel Client Success story
Rationalised all of BSkyB’s email marketing
operations around business goals and best
practice management. Generated 20% uplift in
CTR across key communication vehicles.
Undertook interim management of the
PPC channel – drove up volume by 40%
and reduced costs by 10%
Interim management of Amazon.co.uk’s
affiliate program (Deals and Offers segment)
over the Christmas peak period. Results
exceeded forecasts by 30%
Rationalised Experian display buying operation
– renegotiated display media partnership deals
and set out strategy for improving sales. 20%
uplift in sales, 50% cost reduction
EMEA wide social launch of the Safesync
product. Included strategy development,
training and implementation
Digital Sales
Delivery
Driving incremental
revenue across
Desktop/ Mobile/Tablet
Interim management of SEO channel –
working with delivery agency to execute
agreed strategy with the client
Digital Sales Planning
Strategy
Review
Offer
Management
Channel Client Success story
Multichannel review, strategy
development and implementation plans
for two key regions
Detailed offer analysis, producing a
prediction model for which offers drive
incremental volume.
Digital Sales
Planning
Providing innovative
strategic support and
analysis to drive your
digital sales function
Multi-
Channel
Planning
Cross-channel planning to produce
optimal media mix to deliver stretch
targets
Segmentation
Initiated and implemented a segmentation
program from inception to rollout in day to
day marketing operations
Multichannel
planning &
modelling
Mentoring on client side decision
making and action
Multi-
Channel
Reviews
Reviewing performance across digital
channels to identify growth and channel
integration opportunities
Digital Sales Toolkit
Audit &
Rightfit
Management
Implement
Management
RFI/RFP
Management
Dashboards
Dashboards
Dashboards
Channel Client Success story
Reviewed worldwide Email Marketing
operations resulting in supplier efficiency
savings of 90%. Rolled out new Email
Service Provider to 4 continents.
Sky Germany: Development of requirements
and management of RFI for Analytics and
Email Service Providers. Cost reductions
and improved capabilities achieved
Enterprise rollout of an Email Service
Provider for BSkyB. Up-skilled &
implemented email management processes
across 12 departments.
Implemented new KPIs that were more
accurate predictors of overall performance.
Provided accurate target tracking and
forecasting capabilities
Long history developing dashboards for Sky
within multiple markets. Detailed work linking
data sources and producing mission critical
dashboards
Developed a weekly dashboard pulling in
data from multiple sources. Ensured KPIs
reflected through to sales
Digital Sales
Toolkit
Ensuring the correct
toolkits are implemented
for success
Digital Organisation
KPI
Ownership &
Alignment
Structure
Shift
Process
Management
Resource
Analysis
Task List
Management
Channel Client Success story
Assessed KPI responsibility. Rationalised how
numbers were assessed and implemented a
digital sales culture of accountability and
performance.
Undertook an automation project for email
deployment based on key trigger points
and repetitive campaign development
Assisted in the reorganisation of eCRM
responsibilities within Sky Germany.
Implemented a structure for success and
road mapped headcount growth
Assessed eCRM capabilities within BSkyB
and recommended new approaches to
resourcing eCRM and changes to the
governance of marketing activity
Roadmap for channel improvement within
the organisation. Expansion of roles and
responsibilities in light of forecasted
performance improvements.
Digital
Organisation
Optimising your business
structure and skillsets for
digital success
Skills
Assessment
Assessment of team skills relative to
business requirements and promotional
plan. Training and development plan
focussed around outcomes
Thank you

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Stream:20 Digital Consulting - Intro and overview

  • 2. Stream:20 Core Service Groupings Digital Sales Planning Digital Organisation Digital Sales Toolkit Digital Sales Delivery Optimising your business structure and skillsets for digital success Ensuring the correct toolkits are implemented for success Providing innovative strategic support and analysis to drive your digital sales function Driving incremental revenue across Desktop/ Mobile/Tablet The Performance-Driven Digital Marketing Consultancy We push up KPIs by rolling out good practice & best practice London Munich San Francisco
  • 3. Stream:20 Core Service Groupings Process & Task List Management Training Resource & KPI Alignment Analysis Digital Business Transformation Management Implementation Management RFI & RFP Management Audit & Right fit Management Performance Reporting Campaign Analysis Attribution, Conversion, Offer & Forecasting Management Segmentation & Data Management Digital Strategy Review Digital Channel Optimisation & Management eCommerce Excellence Email PPC SEOSocial Affiliates Display Conversion App Strategy UX Analytics Selfcare/ Call Deflection Digital Sales Planning Digital Organisation Digital Sales Toolkit Digital Sales Delivery Optimising your business structure and skillsets for digital success Ensuring the correct toolkits are implemented for success Providing innovative strategic support and analysis to drive your digital sales function Driving incremental revenue across Desktop/ Mobile/Tablet
  • 4. Who we work with Retail Finance Gaming Telecoms Travel Entertainment Publishing Technology Utilities
  • 5. In Practice Hands on approach and regular communication with all project stakeholders Stream:20 Consultant Stream:20 Director Stream:20 Consultative Network Search Marketing Affiliate Marketing Online Partnershi ps Online Media Email Marketing Social Media Conversio n Marketing Online Channel Mgmt Offline Integration Client Key Stakeholders • Sponsors • Channel mgrs • Creative teams • Development teams Agency Key Stakeholders • Account mgmt • Channel executives Director oversight and support from specialists covering each channel
  • 6. Digital Sales Delivery Email Affiliates PPC Social SEO Display Channel Client Success story Rationalised all of BSkyB’s email marketing operations around business goals and best practice management. Generated 20% uplift in CTR across key communication vehicles. Undertook interim management of the PPC channel – drove up volume by 40% and reduced costs by 10% Interim management of Amazon.co.uk’s affiliate program (Deals and Offers segment) over the Christmas peak period. Results exceeded forecasts by 30% Rationalised Experian display buying operation – renegotiated display media partnership deals and set out strategy for improving sales. 20% uplift in sales, 50% cost reduction EMEA wide social launch of the Safesync product. Included strategy development, training and implementation Digital Sales Delivery Driving incremental revenue across Desktop/ Mobile/Tablet Interim management of SEO channel – working with delivery agency to execute agreed strategy with the client
  • 7. Digital Sales Planning Strategy Review Offer Management Channel Client Success story Multichannel review, strategy development and implementation plans for two key regions Detailed offer analysis, producing a prediction model for which offers drive incremental volume. Digital Sales Planning Providing innovative strategic support and analysis to drive your digital sales function Multi- Channel Planning Cross-channel planning to produce optimal media mix to deliver stretch targets Segmentation Initiated and implemented a segmentation program from inception to rollout in day to day marketing operations Multichannel planning & modelling Mentoring on client side decision making and action Multi- Channel Reviews Reviewing performance across digital channels to identify growth and channel integration opportunities
  • 8. Digital Sales Toolkit Audit & Rightfit Management Implement Management RFI/RFP Management Dashboards Dashboards Dashboards Channel Client Success story Reviewed worldwide Email Marketing operations resulting in supplier efficiency savings of 90%. Rolled out new Email Service Provider to 4 continents. Sky Germany: Development of requirements and management of RFI for Analytics and Email Service Providers. Cost reductions and improved capabilities achieved Enterprise rollout of an Email Service Provider for BSkyB. Up-skilled & implemented email management processes across 12 departments. Implemented new KPIs that were more accurate predictors of overall performance. Provided accurate target tracking and forecasting capabilities Long history developing dashboards for Sky within multiple markets. Detailed work linking data sources and producing mission critical dashboards Developed a weekly dashboard pulling in data from multiple sources. Ensured KPIs reflected through to sales Digital Sales Toolkit Ensuring the correct toolkits are implemented for success
  • 9. Digital Organisation KPI Ownership & Alignment Structure Shift Process Management Resource Analysis Task List Management Channel Client Success story Assessed KPI responsibility. Rationalised how numbers were assessed and implemented a digital sales culture of accountability and performance. Undertook an automation project for email deployment based on key trigger points and repetitive campaign development Assisted in the reorganisation of eCRM responsibilities within Sky Germany. Implemented a structure for success and road mapped headcount growth Assessed eCRM capabilities within BSkyB and recommended new approaches to resourcing eCRM and changes to the governance of marketing activity Roadmap for channel improvement within the organisation. Expansion of roles and responsibilities in light of forecasted performance improvements. Digital Organisation Optimising your business structure and skillsets for digital success Skills Assessment Assessment of team skills relative to business requirements and promotional plan. Training and development plan focussed around outcomes