Senthilkumar Rajappan

India India

Digital Marketing Evangelist, Native Advertising Strategist, Edupreneur in the making

Digital Marketing Professional with over 15 years experience, started as a copywriter and been in traditional advertising for over 8 years before taking a digital foray in 2009. Presently Head Publisher Development and Content Strategy at InStream adtech. Responsibilities include new publisher acquisition and content strategy for native advertising. Previous stint at Networkplay and Mcube gave a nice insight and was learning experience on digital and the opportunity it presents for customer engagements. Love the startup culture, been a part of startup across my career. ITES, PR, Digital. Armed with a NET Qualification to teach management, I also play academic during weekends and spare...