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Video marketing

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Video marketing

  1. 1. Video is the best advertising tool for your business
  2. 2. While you are reading this approximately 11 million videos is being watched via internet
  3. 3. Video is considered to be is one of the strongest media resources
  4. 4. While Video marketing is on the first stage of its development, today a growing number of businesses are integrating video into their institutional marketing and sales campaigns
  5. 5. The majority of customers prefer to see company’s descriptions or overview in a video mode rather than text document
  6. 6. Video has many positive features
  7. 7. It can be far more cost- effective than sales force, spread to geographically diverse areas
  8. 8. Video can go viral very quickly with help of social media and other online networks
  9. 9. It is favorable by many consumers because it allows them to proceed and go back and review material
  10. 10. Routinely generates the highest response rates of any marketing medium
  11. 11. Companies are using video in several aspects • Promote their businesses, • Build brand awareness, • Demonstrate products and services, • Deliver training and support, • Spread instruction for their product use
  12. 12. In one study landing page conversions jumped 55% with the inclusion of a video on the page. Promotion World, Oct. 10, 2011
  13. 13. It was found that 85% of consumers are likely to visit a seller’s website after viewing an online video.
  14. 14. Research shows that your brand is 53 times more likely to appear on the first page of the Search Engine results if you have a video on your website or profile page.
  15. 15. In one survey Internet Retailer found that 95% of shoppers found video to be a useful tool in making purchasing decisions.
  16. 16. Imagine that, More than 150 years’ worth of video is watched on Facebook every day! Forrester Research
  17. 17. You can explain complicated product via video guidance!
  18. 18. Engagement rate of audiovisual content is 4, 7 times higher than text or image
  19. 19. “Online video can do face to face communication” Chris Anderson, TED
  20. 20. Video always beats your blog terms of product deception or service explanation Video is fun and easy marketing, because it can be watched on almost any digital device, and is easily shared across individual networks. Moreover it catch people attention much faster than static image or boring text.
  21. 21. It was statistically proved, that online shoppers who watch video spend 30% more time on a website and are 64% more likely to buy compared to non-video sites.
  22. 22. As with other forms of digital marketing, there are a number of ways to measure the effectiveness of your video placements including: ComScore report 2011
  23. 23. Views – The simplest and most obvious means of measurement criteria. It shows how many people watched the video.
  24. 24. Ratings – It allows viewers to rate the popularity of the video. This can be anything from a simple like/dislike button to a 5-star system.
  25. 25. Comments – The most subjective of measurement tools but also potentially the most valuable, since it offers a more detailed description into what viewers thought of the video.
  26. 26. Viral – Track how often your video content is shared through social networks and email.
  27. 27. Several steps to create great promotional video Be short. Long videos make people bored. The great video should be no longer than 20-30 seconds. Here we are talking about promotional video, not demo or educational.
  28. 28. Focus. Try to send the key message to your audience. You should craft every word, image, and sound. Video needs to support the sales process and to correspond your customer needs. In same time your video should support brand values, main company description points, which enhances the shopping experience.
  29. 29. Authenticity. Usually people don’t like to feel they’re being marketed to. Advertising message should naturally goes along your video presentation. Advertising message should be substantive, It should be helpful and brings value to the viewer.
  30. 30. Content. You have a good content about your company, description of your products, instructions to use. it just needs to be rebuilt for video. For example, video can contain white papers; interview customers at a tradeshow.
  31. 31. Technically Speaking. Attempt to make good quality video with clear sound and picture, put test if needed.
  32. 32. To reiterate just a few of the highlights: .Video provides higher online conversion rates .Optimized video is rated higher by search engine. .Video is increasingly being used by different companies. UPLOD YOUR VIDEO AND populate it CROSS SOCIAL-BUINESS World
  33. 33. Meanwhile you are reading this, video is consuming more and more of the Internet’s bandwidth. GET STARTED with YOUR online Video Promotion on Glabex
  34. 34. Video is trusted by the public and business representatives. Video is perceived better suited to the human brain than is text.
  35. 35. .Adding video to a company’s or product marketing is not costly, complicated, or daunting. .Uploading your video to facebook, youtube or linking it to your business profile on Glabex, brings you much more leads than any other article. UPLOAD Video to Your Business Profile on Glabex
  36. 36. is a unique multifunctional platform, allows s delivers enhanced professional business development. It is a trusted resource that helps every business to succeed in online business. It helps to establish strong social appearance, tightly collaborate with customers; moreover it also gives opportunity to present companies products and services online.
  37. 37. helps businesses worldwide to turn even the toughest marketing/selling challenges into success stories. Learn more: http://www.glabx.com
  38. 38. Fewer than half (42.9%) of companies are deploying video as part of their marketing effort
  39. 39. Why does it happen? Web-site capabilities do not allow to upload video file, or online store does not have functionality to add video description to products, or website needs to be relocated to another servicer with more capacity or bigger bandwidth.
  40. 40. There are could be thousands of “Or”
  41. 41. Try several 3rd party websites like youtube.com or vimeo.com, or recently issued Glabex.com (specially created for small business promotions).
  42. 42. For example on Glabex.com .You can upload, Manage and Share your company videos, video instruction/descriptions for your products or services, read your customer comment and synchronize them with the major social networks. .With just one click promote your products enhance your business presence.