One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple - if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to. 1. Involvement affects the coverage of the campaign Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign. You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message. 2. Involved contacts The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too. 3. The effect of being involved The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive! 4. As a result, the virus message or webpage banner might be only the second step to engagement The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended. 5. Another type of involvement through discounts and competitions Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts. For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition. 6. Involvement is not a goal of marketing The purpose of advertising is to raise awareness, but it is not engaging. It's the same thing as having 10 000 followers in Linkedin. You have 100 000 me

1. Involvement: is this all we need
to win customers?

2. A little but enough
Get Right Marketing by
Involvement

3. Involvement is one of the
global concepts of modern
advertising is audience
It comes from growing social media expansion.

4. If people ignore most
advertising messages,
don’t just shout louder;
INSPIRE them with the
right forms of
communication which
result in a message
people can relate to.
The idea is very simple -

5. 1. Involvement affects the coverage of
the campaign
Involvement is not a solution for all the
problems inherent in communicating advertising
messages. People understand what you want to
say, but the main problem is that these people
will be less loyal to your products because
nobody wants to listen to your message or get
involved in a marketing campaign.

6. Recognition is a Key
You need to run a company by building
brand recognition, and therefore it is
necessary to build a wide audience by
sending out a relevant message

7. Involved contacts

8. Usually, we want only the highest quality
contacts. Getting these qualified contacts
usually involves investing in expensive banners
and CPM advertising.
But there are other ways too…
The first point suggests good
marketing makes for more involved
contacts

9. The effect of being
involved
The problem of the miscommunication between
customers and sellers or via B2B marketing is
the low quality of involved contacts.

10. For example when we are trying
to introduce a service or product
to irrelevant contacts, they
refused it immediately

11. Some marketers would
be happy to pay extra
for quality contacts, but
why?
And paying more isn’t
the answer

12. It is more important to make the right
investments than to make bigger
investments.
Ad banners on the internet or TV banners
aren’t going to be more effective if they are
more expensive!

13. The virus Ad or webpage banner
might be only the second step to
engagement
The fact is that media advertising is tricky. We
have to admit that it can get people talking, but
not as much as you might want them to. And
this discussion can go in the opposite direction
to what you want it to go and have the opposite
result of what you intended.

14. Another type of involvement through
discounts and competitions
Involvement through discounts and
competitions is a good promotion campaign, but
it is NOT engaging. Sometimes marketers forget
that fact. Involvement can only be voluntary,
and people do not get involved in promotions
with prizes or discounts.

15. For Example
Very often people get involved in
marketing campaign through social
networking contests, which are
supported by prizes and free coupons

16. But it necessary to remember that people come
for the prize, and they do not care about your
brand. The number of prizes is limited and so
your promotion brings temporary results, which
only last for the duration of your campaign or
competition.

17. Involvement is not a goal of
marketing
The purpose of advertising is to raise awareness,
but it is not engaging. Involvement is a tool for
the advertiser, engaging is the goal of
advertising.

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