This document provides tips for effectively attending trade shows such as setting specific goals, contacting customers early, creating a warm environment with an attractive display, using simple designs, training booth staff, and offering gifts to attract customers.

2. Find and attend the trade shows that attract best
customers

3. Set a specific goal for your trade show

4. Contact your customers early

5. Create a warm friendly environment to your
attendees

6. Make sure you have a stylish and attractive
tradeshow display

7. Use simple designs

8. Understand that you have limited time and plenty of
distractions

9. Be sure your booth staff are well trained and clear on their
goals for the event and for interactions with attendees

10. Offer gifts and giveaways to attract customers