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Welcome at
Web-based Marketing Automation
Start realizing your top marketing priorities today!
Comrads Solutions
Comrads Solutions is a successful Marketing Application Service
Provider and specializes in web-based marketing automation.
 Independent ICT organisation and positioning;
 Originated from a marketing background, knowledge and experience;
 Well over 10 years of in-house development based on market standard technologies;
 Proven business cases with top multinationals like ING, GE, Atos, ASICS, Vodafone,
McGregor and Prysmian Group;
 Strong team of senior web-developers, process & workflow
specialists and project managers;
 Strong knowledge & management partnerships
 Top-5 player in the Dutch market
 Based in trendy Amsterdam North
Our company
Webbased marketing applications and modules:
 Digital Asset Management
• Brand Portal
• Asset Bank (DAM)
 Workflow Management
• Document & Workflow Management (DMS)
 Order Management
• Marketing webshop
• Stock management & Logistics
 Webtop Publishing
• Web-to-print module
• Advertisement module
• Stationery webshop
• Database Publishing module
• Target audience marketing (TAM)
• Comrads Mailing Manager
 Custom-made projects
Our solutions
Digital Brand & Asset
Management
Brand, corporate identity and
communication files are the heart of
many critical business processes!
Digital Asset Management
Asset Bank
A central communication platform to communicate, manage and distribute your
brand guidelines consistently. Furthermore, structure the storage, authorization
and availability of your digital communication files and assets.
From now on, only communicate and distribute brand consistent and relevant
brand information, files and assets.
Key features:
 Fully web-based and user friendly
 Complete CMS for brand content management
 Upload every file type
 Dynamic metadata and categories
 Real-time previews and playback
 Advanced search and filtering
 Smart download options
 Extensive user rights and authorization levels
 Advanced external linking and API’s (web-services)
Digital Brand & Asset Management
Webtop-publishing
Automated editing, personalization
and/or localization of on- and offline
publications and (print) materials!
Digital Asset Management
Asset Bank
Through online, brand consistent templates, input your texts, images, charts,
tables and colours. The application automatically generates brand consistent and
quality output such as high-res PDF’s for digital or offset printing or HTML for
online publication.
Automate your publications:
 Commercial print and stationery
 Advertisements
 Flyers and brochures
 Catalogues and pricing materials
 DM and eDM expressions
 Data-, fact- and product sheets
 (E-mail) newsletters
 Technical documentation
 Web- and mobile content
Webtop-publishing
Document & Workflow
Management
Shorten time-to-market of your
marketing campaigns and content
and increase quality and control!
Digital Asset Management
Asset Bank
Automate the management and coordination of multidisciplinary and multiphase
marketing jobs, projects and campaigns. Align all internal and external parties
involved: from briefing and concept, through versioning and corrections to
ordering and production.
 Increase individual and team productivity
 Streamline processes and prevent for errors and miscommunication
 Manage the details without micro-management
 Guarantee corporate & brand compliance by review
and approval
 All stakeholders informed through
dashboard and notifications
Document & Workflow Management
Central
Marketing
Staff /
Decentral
units
External Channel Partners
e.g. Agencies, Printers, Media, Online
providers, etc.
1. Start a job
2. Select a workflow
3. Give input
4. Cooperate
5. Finalize
6. Order
Integration with ERP
or other systems
Comrads Solutions
DMS Application
Order Management
Easy marketing webshops to order
your print items, POS material,
promotional and other (print) items!
Digital Asset Management
Asset Bank
Our Order Management solutions not only include order processing and
reporting, but also integration with workflow management, fulfilment and
distribution including inventory of e.g. print items, POS material, promotional and
other communication materials.
 Easy and user-friendly webshop according to the 'shopping-basket-principle'
 Flexible solutions that seamlessly integrate with supplier systems and ERP applications
 Increase availability and your brand experience.
Order Management
Added Value
Our solutions are the connecting
element to realize your marketing
priorities!
Comrads Solutions
Our solutions are the connecting element to
 a higher marketing ROI
 reduce operational, production, distribution and ‘third-party’ costs
 increasing commitment
 shorten your time to market and increase availability
 strengthening your brand consistency
 controlled marketing management, approval and brand usage
 a better market positioning and differentiation
 relief your marketers from repetitive traffic tasks and let them focus on their intended marketing job
 an increased satisfaction
 brand consistent communication throughout todays multi-channel/media/device landscape
Our added value
“Atos and Comrads: Brand & Asset management is major league sports”
 International Atos Asset Bank and Brandportal
 Comrads as primary IT partner during brand transition Atos Origin >to Atos (July 2011)
 Authorized platform and database all Olympic Atos communication assets (London 2012)
 Integrated web-to-print module for stationery
Case Atos
Case ASICS Europe & Onitsuka Tiger
“ASICS: running for the future”
 International asset bank for Asics and Onitsuka Tiger
 Solid multi media assets database for all products, seasons and collections
 International database publishing tool for international catalogues
 Marketing tool for POS and dealer communications
“McGregor Fashion Group: the challenge of multi branding”
 International asset bank for McGregor, Gaastra, ADAM and ETP
 Solid multi media assets database for all products, seasons and collections
 Web services (API/SOAP) for real-time connection with ADAM webshop (ecommerce)
 Smart scripts for multi-device image conversions (ipad/iphone/etc.)
Case McGregor Fashion Group
“Comrads has been a solid partner from the first moment ”
 Complete Vodafone Asset Bank for product images and campaign management
 Integrated database publishing module for pricing and action cards
 Linked to an integrated, national POS webshop for dealers and Vodafone Shops
Case Vodafone Netherlands
“ING & Comrads: a sum of combined forces”
 Management of national and international asset bank
 Multiple linked Brand Portals for storage, collaboration and communication of brand elements
 Direct integration with Workflow and Document Management, Web-to-print and DM modules
Case ING Corporate, Retail and CB
Case Reumafonds (Dutch Arthritis Association)
“Comrads supports good health education and information”
 Complete information webshop for patients and institutions
 Directly connected to fulfilment partner for order processing and shipment
 Automated personal covering letter, order forms and invoicing
 Easy product management and stock-level control
Comrads Solutions B.V.  Asterweg 17 A5  1031 HL  Amsterdam (NL)
t: +31 (0)20 820 83 82  e: info@comrads.nl  w: www.comrads.nl
See you at
Sebastiaan de Ruiter email:
Managing Director s.de.ruiter@comrads.nl

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Web-based Marketing Automation Solutions

  • 1. Welcome at Web-based Marketing Automation Start realizing your top marketing priorities today!
  • 2. Comrads Solutions Comrads Solutions is a successful Marketing Application Service Provider and specializes in web-based marketing automation.  Independent ICT organisation and positioning;  Originated from a marketing background, knowledge and experience;  Well over 10 years of in-house development based on market standard technologies;  Proven business cases with top multinationals like ING, GE, Atos, ASICS, Vodafone, McGregor and Prysmian Group;  Strong team of senior web-developers, process & workflow specialists and project managers;  Strong knowledge & management partnerships  Top-5 player in the Dutch market  Based in trendy Amsterdam North Our company
  • 3. Webbased marketing applications and modules:  Digital Asset Management • Brand Portal • Asset Bank (DAM)  Workflow Management • Document & Workflow Management (DMS)  Order Management • Marketing webshop • Stock management & Logistics  Webtop Publishing • Web-to-print module • Advertisement module • Stationery webshop • Database Publishing module • Target audience marketing (TAM) • Comrads Mailing Manager  Custom-made projects Our solutions
  • 4. Digital Brand & Asset Management Brand, corporate identity and communication files are the heart of many critical business processes!
  • 5. Digital Asset Management Asset Bank A central communication platform to communicate, manage and distribute your brand guidelines consistently. Furthermore, structure the storage, authorization and availability of your digital communication files and assets. From now on, only communicate and distribute brand consistent and relevant brand information, files and assets. Key features:  Fully web-based and user friendly  Complete CMS for brand content management  Upload every file type  Dynamic metadata and categories  Real-time previews and playback  Advanced search and filtering  Smart download options  Extensive user rights and authorization levels  Advanced external linking and API’s (web-services) Digital Brand & Asset Management
  • 6. Webtop-publishing Automated editing, personalization and/or localization of on- and offline publications and (print) materials!
  • 7. Digital Asset Management Asset Bank Through online, brand consistent templates, input your texts, images, charts, tables and colours. The application automatically generates brand consistent and quality output such as high-res PDF’s for digital or offset printing or HTML for online publication. Automate your publications:  Commercial print and stationery  Advertisements  Flyers and brochures  Catalogues and pricing materials  DM and eDM expressions  Data-, fact- and product sheets  (E-mail) newsletters  Technical documentation  Web- and mobile content Webtop-publishing
  • 8. Document & Workflow Management Shorten time-to-market of your marketing campaigns and content and increase quality and control!
  • 9. Digital Asset Management Asset Bank Automate the management and coordination of multidisciplinary and multiphase marketing jobs, projects and campaigns. Align all internal and external parties involved: from briefing and concept, through versioning and corrections to ordering and production.  Increase individual and team productivity  Streamline processes and prevent for errors and miscommunication  Manage the details without micro-management  Guarantee corporate & brand compliance by review and approval  All stakeholders informed through dashboard and notifications Document & Workflow Management Central Marketing Staff / Decentral units External Channel Partners e.g. Agencies, Printers, Media, Online providers, etc. 1. Start a job 2. Select a workflow 3. Give input 4. Cooperate 5. Finalize 6. Order Integration with ERP or other systems Comrads Solutions DMS Application
  • 10. Order Management Easy marketing webshops to order your print items, POS material, promotional and other (print) items!
  • 11. Digital Asset Management Asset Bank Our Order Management solutions not only include order processing and reporting, but also integration with workflow management, fulfilment and distribution including inventory of e.g. print items, POS material, promotional and other communication materials.  Easy and user-friendly webshop according to the 'shopping-basket-principle'  Flexible solutions that seamlessly integrate with supplier systems and ERP applications  Increase availability and your brand experience. Order Management
  • 12. Added Value Our solutions are the connecting element to realize your marketing priorities!
  • 13. Comrads Solutions Our solutions are the connecting element to  a higher marketing ROI  reduce operational, production, distribution and ‘third-party’ costs  increasing commitment  shorten your time to market and increase availability  strengthening your brand consistency  controlled marketing management, approval and brand usage  a better market positioning and differentiation  relief your marketers from repetitive traffic tasks and let them focus on their intended marketing job  an increased satisfaction  brand consistent communication throughout todays multi-channel/media/device landscape Our added value
  • 14.
  • 15. “Atos and Comrads: Brand & Asset management is major league sports”  International Atos Asset Bank and Brandportal  Comrads as primary IT partner during brand transition Atos Origin >to Atos (July 2011)  Authorized platform and database all Olympic Atos communication assets (London 2012)  Integrated web-to-print module for stationery Case Atos
  • 16. Case ASICS Europe & Onitsuka Tiger “ASICS: running for the future”  International asset bank for Asics and Onitsuka Tiger  Solid multi media assets database for all products, seasons and collections  International database publishing tool for international catalogues  Marketing tool for POS and dealer communications
  • 17. “McGregor Fashion Group: the challenge of multi branding”  International asset bank for McGregor, Gaastra, ADAM and ETP  Solid multi media assets database for all products, seasons and collections  Web services (API/SOAP) for real-time connection with ADAM webshop (ecommerce)  Smart scripts for multi-device image conversions (ipad/iphone/etc.) Case McGregor Fashion Group
  • 18. “Comrads has been a solid partner from the first moment ”  Complete Vodafone Asset Bank for product images and campaign management  Integrated database publishing module for pricing and action cards  Linked to an integrated, national POS webshop for dealers and Vodafone Shops Case Vodafone Netherlands
  • 19. “ING & Comrads: a sum of combined forces”  Management of national and international asset bank  Multiple linked Brand Portals for storage, collaboration and communication of brand elements  Direct integration with Workflow and Document Management, Web-to-print and DM modules Case ING Corporate, Retail and CB
  • 20. Case Reumafonds (Dutch Arthritis Association) “Comrads supports good health education and information”  Complete information webshop for patients and institutions  Directly connected to fulfilment partner for order processing and shipment  Automated personal covering letter, order forms and invoicing  Easy product management and stock-level control
  • 21. Comrads Solutions B.V.  Asterweg 17 A5  1031 HL  Amsterdam (NL) t: +31 (0)20 820 83 82  e: info@comrads.nl  w: www.comrads.nl See you at Sebastiaan de Ruiter email: Managing Director s.de.ruiter@comrads.nl