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Content Optimization using the Searchmetrics Content Experience™

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http://www.searchmetrics.com/news-and-events/content-optimization/

Relevant content that answers the search query and engages your visitors is more important now than ever.

Searchmetrics Content Experience™gives you the insight to create relevant, engaging content that will help you increase SEO rankings, drive more online traffic and boost conversions.

During the workshop, Jasleen will take a "Bob Ross Approach" to content optimization and demonstrate step-by-step, how you can create content that drives revenue using the Searchmetrics Content Experience™ .

Publicada em: Marketing
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Content Optimization using the Searchmetrics Content Experience™

  1. 1. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 1© Searchmetrics.. All Rights Reserved. Do not distribute without permission. Presented by Jasleen Kals Content Experience Expert SEARCHMETRICS CONTENT EXPERIENCE™ CONTENT OPTIMIZATION
  2. 2. © Searchmetrics.. All Rights Reserved. Do not distribute without permission.© Searchmetrics.. All Rights Reserved. Do not distribute without permission. 2 YOUR CONTENT EXPERIENCE GUIDE JASLEEN KALS, CONTENT EXPERIENCE EXPERT www.linkedin.com/in/jasleenkals j.kals @searchmetrics.com "The power of content is unmatched and an undervalued customer acquisition tool. Let’s get on that, shall we?” - Jasleen
  3. 3. © Searchmetrics.. All Rights Reserved. Do not distribute without permission.© Searchmetrics. Alle Rechte vorbehalten. Verbreitung nicht ohne Erlaubnis. 3© Searchmetrics.. All Rights Reserved. Do not distribute without permission. WORKSHOP RESOURCES For workshop resources and a copy of the presentation slides, please click the resources widget at the bottom of the webinar console.
  4. 4. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 4© Searchmetrics.. All Rights Reserved. Do not distribute without permission. • Founder and CTO, Marcus Tober • Established in 2005 • Searchmetrics is an SEO and Content Optimization platform • We own all of our own data ( also known as the Research Cloud) • A data and knowledge repository that contains over 250 billion data elements that are continuously updated like keywords, search topics, social and PPC data—reaching back to 2009. • We have two products: the Searchmetrics Content Experience™and the Searchmetrics Suite™ that services a variety of customers (F500, enterprise, eCommerce) ABOUT US
  5. 5. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 5© Searchmetrics.. All Rights Reserved. Do not distribute without permission. First, we will examine the content surrounding the core topic “backlinks” for the Searchmetrics.com domain. Then, we will compare the Searchmetrics content to competitive content. Finally, we will find growth opportunities and implement changes within the body content using the recommendations from the Searchmetrics Content Experience™. BACKLINKS
  6. 6. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 6© Searchmetrics.. All Rights Reserved. Do not distribute without permission. WORKSHOP FOCUS > Searchmetrics.com Content > Competitive Content > Growth Opportunity > Content Optimization
  7. 7. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 7© Searchmetrics.. All Rights Reserved. Do not distribute without permission. STEP 1: Does Searchmetrics have content surrounding this core topic: BACKLINKS? Upon conducting research in the Searchmetrics Content Experience™, we are able to find the top ranking page for the core topic “backlinks” on the Searchmetrics domain.
  8. 8. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 8© Searchmetrics.. All Rights Reserved. Do not distribute without permission. STEP 2: Does this ranking page add value to users? Pull your content into the Searchmetrics Content Experience™ using a copy/paste functionality.
  9. 9. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 9© Searchmetrics.. All Rights Reserved. Do not distribute without permission.
  10. 10. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 10© Searchmetrics.. All Rights Reserved. Do not distribute without permission.
  11. 11. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 11© Searchmetrics.. All Rights Reserved. Do not distribute without permission.
  12. 12. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 12© Searchmetrics.. All Rights Reserved. Do not distribute without permission. STEP 3: How are competitors communicating the core topic: BACKLINKS? Searchmetrics Content Experience™ breaks down the set of competitive URLs for the core topic “backlinks”. Look at these URLs to see how competitors are relaying this information.
  13. 13. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 13© Searchmetrics.. All Rights Reserved. Do not distribute without permission. STEP 4: What do I need to do to optimize my content for the core topic: BACKLINKS? Use Topic Explorer to identify the correct “backlink” conversation that is answering all user queries.
  14. 14. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 14© Searchmetrics.. All Rights Reserved. Do not distribute without permission.
  15. 15. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 15© Searchmetrics.. All Rights Reserved. Do not distribute without permission. STEP 5: How do I optimize my content for the core topic: BACKLINKS? Within the content editor update your content within the text box using the keyword coverage & word count recommendations.
  16. 16. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 16© Searchmetrics.. All Rights Reserved. Do not distribute without permission. STEP 6: How do I publish my optimized content for the core topic: BACKLINKS? Copy and paste your optimized content out of the tool!
  17. 17. © Searchmetrics.. All Rights Reserved. Do not distribute without permission.© Searchmetrics. Alle Rechte vorbehalten. Verbreitung nicht ohne Erlaubnis. 17© Searchmetrics.. All Rights Reserved. Do not distribute without permission. LET’S CREATE CONTENT OPTIMIZATION
  18. 18. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 18© Searchmetrics.. All Rights Reserved. Do not distribute without permission. QUESTIONS? www.linkedin.com/in/jasleenkals j.kals@searchmetrics.com

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