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/ COVARIO
By: Michael Martin PMP, Senior SEO Manager
WHAT ADVANCED SEOS SHOULD BE
DOING ABOUT MOBILE
@mobile__martin (2 un...
MOBILE SEARCH EXPANSION
Percentage of Internet Use Worldwide Percentage of Search
Mobile Search is now over 33% of all sea...
Localized Terms
(pizza, gas, store, police, zoo, hospital, phone, etc.)
THE MOBILE SEARCH RESULT DIFFERENCE
3 / ©2014 Cova...
MOBILE STRATEGY EVOLUTION FOR SEARCH
4 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
MOBILE KEYWORD IDENTIFICATION
5 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
ADDRESS SPEED AND USABILITY
6 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
MOBILE KEYWORD INTENT FROM DATA
7 / ©2014 Covario, Inc. All rights reserved.
 Stock of product available nearby
 Top X p...
RWD RESULTS – YEAR OVER YEAR
8 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
Mobile ...
AVERAGE MOBILE RESULTS – NON SEO - YOY
9 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covar...
DYNAMIC/ADAPTIVE SERVING RESULTS - YOY
10 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @cova...
CROSS DEVICE / INTERNET OF THINGS SEO
11 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covar...
ADVANCED ACTIONABLE INSIGHTS
12 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
 RWD ...
13 / © 2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
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What Advanced SEOs Should Be Doing About Mobile By Michael Martin

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SMX Advanced 2014 Session #SMX #14C - What Advanced SEOs Should Be Doing About Mobile - What Advanced SEOs Should Be Doing About Mobile By Michael Martin @Mobile_Martin Of Covario

Read up on SEO at http://searchengineland.com

Publicada em: Celular, Negócios, Tecnologia
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What Advanced SEOs Should Be Doing About Mobile By Michael Martin

  1. 1. / COVARIO By: Michael Martin PMP, Senior SEO Manager WHAT ADVANCED SEOS SHOULD BE DOING ABOUT MOBILE @mobile__martin (2 underscores) @covario
  2. 2. MOBILE SEARCH EXPANSION Percentage of Internet Use Worldwide Percentage of Search Mobile Search is now over 33% of all search in 2014 Percentage of Internet Use Worldwide Percentage of Search @mobile__martin (2 underscores) @covario 2 / ©2014 Covario, Inc. All rights reserved.
  3. 3. Localized Terms (pizza, gas, store, police, zoo, hospital, phone, etc.) THE MOBILE SEARCH RESULT DIFFERENCE 3 / ©2014 Covario, Inc. All rights reserved. 41.7% of results are the same on a desktop vs. mobile Generic Terms (laptop, servers, desktop, google, apple, windows, etc.) 26.5% of results are the same on a desktop vs. mobile 58.3%Variance in Results from Desktop vs. Mobile 73.5%Variance in Results from Desktop vs. Mobile @mobile__martin (2 underscores) @covario
  4. 4. MOBILE STRATEGY EVOLUTION FOR SEARCH 4 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  5. 5. MOBILE KEYWORD IDENTIFICATION 5 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  6. 6. ADDRESS SPEED AND USABILITY 6 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  7. 7. MOBILE KEYWORD INTENT FROM DATA 7 / ©2014 Covario, Inc. All rights reserved.  Stock of product available nearby  Top X products/services  Reviews (especially locally/friends)  Videos and interactions with products  Click to call and locations @mobile__martin (2 underscores) @covario
  8. 8. RWD RESULTS – YEAR OVER YEAR 8 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario Mobile SEO Traffic - +81% Mobile Rankings - +1 Conversions - +23% 12 Months after RWD implemented from m. or non-mobile version Sample Set = 2,124,768 pages
  9. 9. AVERAGE MOBILE RESULTS – NON SEO - YOY 9 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario Mobile Traffic - +75% Mobile Rankings - +1 Conversions - +17% Intelligent Positioning, Smart Insights and Covario data
  10. 10. DYNAMIC/ADAPTIVE SERVING RESULTS - YOY 10 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario Mobile SEO Traffic - +167% Mobile Rankings - +3 Conversions - +82% 12 Months after dynamic serving was implemented from a responsive web design or separate mobile instance Sample Set = 1,322,198 pages
  11. 11. CROSS DEVICE / INTERNET OF THINGS SEO 11 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario
  12. 12. ADVANCED ACTIONABLE INSIGHTS 12 / ©2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario  RWD for scale & dynamic for hub pages  Dynamic/Adaptive should be used if mobile intent is significantly different than desktop  Mobile SEO can only be applied to dynamic serving & separate instance implementations  Your website should adapt than respond
  13. 13. 13 / © 2014 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario

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