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#SMX #13B @stevejweiss212
How to use Facebook DPA ads to boost your revenue
Fun (And Profit!) with Dynamic Ads
#SMX #13B @stevejweiss212
How to use Facebook DPA ads to boost your revenue
Fun (And Profit!) with Dynamic Ads
#SMX #13B @stevejweiss212
●Serve people ads dynamically based on their activity in your
ecommerce store
●Automate product remarketing, cross-sell and upsell ads
●Save significant time on ad creation, monitoring and
optimization
Facebook Dynamic Ads - THE Solution for Remarketing
#SMX #13B @stevejweiss212
●Advertisers will soon be able to use dynamic product ads for cold
audiences
●Facebook will show product catalog ads to users who have been
browsing for similar items
▪ Example: Your store sells dresses. Facebook will deliver your ads to
users who have been shopping for dresses on other websites
NEW: Dynamic Ads for prospecting
#SMX #13B @stevejweiss212
●Ads are templated using
merge tag-esque formatting
with product feed data
●Ads are delivered based on
if/then-based triggers
How Dynamic Ads Work
#SMX #13B @stevejweiss212
Segment audiences based on
●Products Viewed/Added to Cart
●How recently they’ve performed a specific action
Tailor your ads and bidding strategy for each type of user
Advanced Audience Segmentation Strategies
#SMX #13B @stevejweiss212
Main steps in the funnel:
●Viewed product
●Added to cart
●Purchased
Purchase Cycle
#SMX #13B @stevejweiss212
Time segments:
●1 Day (added to cart and view content)
●7 Days (added to cart and view content)
●14+ Days (added to cart and view content)
Recency
#SMX #13B @stevejweiss212
▪ Make images look native to
Instagram
–Use existing Instagram images,
influencer content and similar creative
in your product feed
▪ Maximize reach to highest-intent
audiences
Leverage DPA Ads on Instagram
#SMX #13B @stevejweiss212
Split test:
●Information formatting
●Ad copy
●Images
Optimizing Your Product Feed
#SMX #13B @stevejweiss212
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX

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How to Use Facebook DPA Ads to Boost Your Revenue By Steven Weiss

  • 1. #SMX #13B @stevejweiss212 How to use Facebook DPA ads to boost your revenue Fun (And Profit!) with Dynamic Ads
  • 2. #SMX #13B @stevejweiss212 How to use Facebook DPA ads to boost your revenue Fun (And Profit!) with Dynamic Ads
  • 3. #SMX #13B @stevejweiss212 ●Serve people ads dynamically based on their activity in your ecommerce store ●Automate product remarketing, cross-sell and upsell ads ●Save significant time on ad creation, monitoring and optimization Facebook Dynamic Ads - THE Solution for Remarketing
  • 4. #SMX #13B @stevejweiss212 ●Advertisers will soon be able to use dynamic product ads for cold audiences ●Facebook will show product catalog ads to users who have been browsing for similar items ▪ Example: Your store sells dresses. Facebook will deliver your ads to users who have been shopping for dresses on other websites NEW: Dynamic Ads for prospecting
  • 5. #SMX #13B @stevejweiss212 ●Ads are templated using merge tag-esque formatting with product feed data ●Ads are delivered based on if/then-based triggers How Dynamic Ads Work
  • 6. #SMX #13B @stevejweiss212 Segment audiences based on ●Products Viewed/Added to Cart ●How recently they’ve performed a specific action Tailor your ads and bidding strategy for each type of user Advanced Audience Segmentation Strategies
  • 7. #SMX #13B @stevejweiss212 Main steps in the funnel: ●Viewed product ●Added to cart ●Purchased Purchase Cycle
  • 8. #SMX #13B @stevejweiss212 Time segments: ●1 Day (added to cart and view content) ●7 Days (added to cart and view content) ●14+ Days (added to cart and view content) Recency
  • 9. #SMX #13B @stevejweiss212 ▪ Make images look native to Instagram –Use existing Instagram images, influencer content and similar creative in your product feed ▪ Maximize reach to highest-intent audiences Leverage DPA Ads on Instagram
  • 10. #SMX #13B @stevejweiss212 Split test: ●Information formatting ●Ad copy ●Images Optimizing Your Product Feed
  • 11. #SMX #13B @stevejweiss212 LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX