From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: How to Use Facebook DPA Ads to Boost Your Revenue - Given by Steve Weiss, @stevejweiss212 - MuteSix, CEO. #SMX #13B
3. #SMX #13B @stevejweiss212
●Serve people ads dynamically based on their activity in your
ecommerce store
●Automate product remarketing, cross-sell and upsell ads
●Save significant time on ad creation, monitoring and
optimization
Facebook Dynamic Ads - THE Solution for Remarketing
4. #SMX #13B @stevejweiss212
●Advertisers will soon be able to use dynamic product ads for cold
audiences
●Facebook will show product catalog ads to users who have been
browsing for similar items
▪ Example: Your store sells dresses. Facebook will deliver your ads to
users who have been shopping for dresses on other websites
NEW: Dynamic Ads for prospecting
5. #SMX #13B @stevejweiss212
●Ads are templated using
merge tag-esque formatting
with product feed data
●Ads are delivered based on
if/then-based triggers
How Dynamic Ads Work
6. #SMX #13B @stevejweiss212
Segment audiences based on
●Products Viewed/Added to Cart
●How recently they’ve performed a specific action
Tailor your ads and bidding strategy for each type of user
Advanced Audience Segmentation Strategies
8. #SMX #13B @stevejweiss212
Time segments:
●1 Day (added to cart and view content)
●7 Days (added to cart and view content)
●14+ Days (added to cart and view content)
Recency
9. #SMX #13B @stevejweiss212
▪ Make images look native to
Instagram
–Use existing Instagram images,
influencer content and similar creative
in your product feed
▪ Maximize reach to highest-intent
audiences
Leverage DPA Ads on Instagram