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#SMX #12C @thomaswalle
BEACONS IN ACTION
THOMAS WALLE
CEO & Co-founder
thomas@unacast.com
Unacast
#SMX #12C @thomaswalle
#SMX #12C @thomaswalle
COMPLEXITY
#SMX #12C @thomaswalle
Unacast is the world's largest platform of beacon and
proximity companies.
Proxbook is built by Unacast
#SMX #12C @thomaswalle
#SMX #12C @thomaswalle
PROXBOOK
The official directory of proximity solution providers
350
Members
46
Countries
+150
Use cases
20
Industry
Verticals
#SMX #12C @thomaswalle
PROXIMITY SENSORS DEPLOYED GLOBALLY
Q2 2015
879,500
3,349,000
(+280%)
5,103,500
(+52%)
6,201,000 (+22%)
Q3 2015 Q4 2015 Q1 2016 Q2 2016
8,273,500 (+33%)
#SMX #12C @thomaswalle
BEACON STANDARDS
90%
93%
96%96%
5%
25%
38%
45%
6%
7%
13%
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
89%
49%
13%
POPULARITY OF DIFFERENT BEACON STANDARDS
% of total Proxbook members supporting a beacon standard
#SMX #12C @thomaswalle
INDUSTRY NEWS
Nearby
Notifications
Android
Instant
Apps
Proximity
Beacon
API
iPhone 7
iBeacon
2.0?
#SMX #12C @thomaswalle
PROXIMITY PRODUCTS AND SERVICES
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
Proximity Advertising Networks Online Retargeting Data MonetizationAnalytics
75%
75%
60%
53%
76%
34%
27%
25%
23%
39%
20%
15%
9%
24%
5%
1%
11%
#SMX #12C @thomaswalle
INDUSTRY VERTICALS
Retail
70%
Shopping Malls
Hotels/Tourism
Airports
Stadium/Sports
Cafe/Restaurant
Museums
Conference
Concerts/Festivals
Healthcare
Cinema/Theatre
Theme parks
Transportation
Automotive
Banking
Education
Gas/Service Stations
Logistics
Real Estate
65%
52%
54%
50%
51%
49%
51%
47%
46%
49%
44%
46%
43%
46%
37%
39%
37%
39%
37%
38%
% of total Proxbook members providing services in a certain vertical
Q1 2016
Q2 2016
67%
37%
38%
34%
35%
33%
34%
33%
33%
27%
30%
28%
29%
27%
27%
51%
73%
#SMX #12C @thomaswalle
WHO IS LEVERAGING PROXIMITY?
93% of MLB
stadiums use beacons
53% of NBA
arenas use beacons
75% of NFL
stadiums use beacons
47% of NHL
arenas use beacons
#SMX #12C @thomaswalle
#1
Increase ticket sales
#2
Connected all services
into one mobile app
#5
$500,000 in-app
sponsorship revenue
#3
App adoption 30%
(industry standard 5%)
#4
Over $1 million
increased ticket sales
USE CASE ORLANDO
MAGIC
#SMX #12C @thomaswalle
#1
Open up new revenue
streams
#2
Deployed beacons and
provided the solution
#5
What’s next?
#3
Results
#4
Recouped installation costs
with seat upgrades alone
ROI
87%
higher transaction value
for beacon specific
offersUSE CASE GOLDEN
STATES WARRIORS
#SMX #12C @thomaswalle
#1
Measure ad
effectiveness
World
leading
telecomm
company
#2
Beacons deployed in
brand stores globally
#3
Cross-environment media
tracking and attribution
#5
Results
1:1
Matching
#4
Matching proximity
interactions to store visits
USE CASE TELECOMM
#SMX #12C @thomaswalle
WHAT WILL HAPPEN NEXT
•  Bluetooth to boom
•  More than push notifications
•  Hardware will be key

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Beacons In Action By Thomas Walle

  • 1. #SMX #12C @thomaswalle BEACONS IN ACTION THOMAS WALLE CEO & Co-founder thomas@unacast.com Unacast
  • 4. #SMX #12C @thomaswalle Unacast is the world's largest platform of beacon and proximity companies. Proxbook is built by Unacast
  • 6. #SMX #12C @thomaswalle PROXBOOK The official directory of proximity solution providers 350 Members 46 Countries +150 Use cases 20 Industry Verticals
  • 7. #SMX #12C @thomaswalle PROXIMITY SENSORS DEPLOYED GLOBALLY Q2 2015 879,500 3,349,000 (+280%) 5,103,500 (+52%) 6,201,000 (+22%) Q3 2015 Q4 2015 Q1 2016 Q2 2016 8,273,500 (+33%)
  • 8. #SMX #12C @thomaswalle BEACON STANDARDS 90% 93% 96%96% 5% 25% 38% 45% 6% 7% 13% Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016 89% 49% 13% POPULARITY OF DIFFERENT BEACON STANDARDS % of total Proxbook members supporting a beacon standard
  • 9. #SMX #12C @thomaswalle INDUSTRY NEWS Nearby Notifications Android Instant Apps Proximity Beacon API iPhone 7 iBeacon 2.0?
  • 10. #SMX #12C @thomaswalle PROXIMITY PRODUCTS AND SERVICES Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016 Proximity Advertising Networks Online Retargeting Data MonetizationAnalytics 75% 75% 60% 53% 76% 34% 27% 25% 23% 39% 20% 15% 9% 24% 5% 1% 11%
  • 11. #SMX #12C @thomaswalle INDUSTRY VERTICALS Retail 70% Shopping Malls Hotels/Tourism Airports Stadium/Sports Cafe/Restaurant Museums Conference Concerts/Festivals Healthcare Cinema/Theatre Theme parks Transportation Automotive Banking Education Gas/Service Stations Logistics Real Estate 65% 52% 54% 50% 51% 49% 51% 47% 46% 49% 44% 46% 43% 46% 37% 39% 37% 39% 37% 38% % of total Proxbook members providing services in a certain vertical Q1 2016 Q2 2016 67% 37% 38% 34% 35% 33% 34% 33% 33% 27% 30% 28% 29% 27% 27% 51% 73%
  • 12. #SMX #12C @thomaswalle WHO IS LEVERAGING PROXIMITY? 93% of MLB stadiums use beacons 53% of NBA arenas use beacons 75% of NFL stadiums use beacons 47% of NHL arenas use beacons
  • 13. #SMX #12C @thomaswalle #1 Increase ticket sales #2 Connected all services into one mobile app #5 $500,000 in-app sponsorship revenue #3 App adoption 30% (industry standard 5%) #4 Over $1 million increased ticket sales USE CASE ORLANDO MAGIC
  • 14. #SMX #12C @thomaswalle #1 Open up new revenue streams #2 Deployed beacons and provided the solution #5 What’s next? #3 Results #4 Recouped installation costs with seat upgrades alone ROI 87% higher transaction value for beacon specific offersUSE CASE GOLDEN STATES WARRIORS
  • 15. #SMX #12C @thomaswalle #1 Measure ad effectiveness World leading telecomm company #2 Beacons deployed in brand stores globally #3 Cross-environment media tracking and attribution #5 Results 1:1 Matching #4 Matching proximity interactions to store visits USE CASE TELECOMM
  • 16. #SMX #12C @thomaswalle WHAT WILL HAPPEN NEXT •  Bluetooth to boom •  More than push notifications •  Hardware will be key