From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Beacons & Beyond: Offline Conversions and Online Retargeting. PRESENTATION: Beacons In Action - Given by Thomas Walle, @ThomasWalle - Gimbal, SVP, Out-of-Home. #SMX #12C
6. #SMX #12C @thomaswalle
PROXBOOK
The official directory of proximity solution providers
350
Members
46
Countries
+150
Use cases
20
Industry
Verticals
11. #SMX #12C @thomaswalle
INDUSTRY VERTICALS
Retail
70%
Shopping Malls
Hotels/Tourism
Airports
Stadium/Sports
Cafe/Restaurant
Museums
Conference
Concerts/Festivals
Healthcare
Cinema/Theatre
Theme parks
Transportation
Automotive
Banking
Education
Gas/Service Stations
Logistics
Real Estate
65%
52%
54%
50%
51%
49%
51%
47%
46%
49%
44%
46%
43%
46%
37%
39%
37%
39%
37%
38%
% of total Proxbook members providing services in a certain vertical
Q1 2016
Q2 2016
67%
37%
38%
34%
35%
33%
34%
33%
33%
27%
30%
28%
29%
27%
27%
51%
73%
12. #SMX #12C @thomaswalle
WHO IS LEVERAGING PROXIMITY?
93% of MLB
stadiums use beacons
53% of NBA
arenas use beacons
75% of NFL
stadiums use beacons
47% of NHL
arenas use beacons
13. #SMX #12C @thomaswalle
#1
Increase ticket sales
#2
Connected all services
into one mobile app
#5
$500,000 in-app
sponsorship revenue
#3
App adoption 30%
(industry standard 5%)
#4
Over $1 million
increased ticket sales
USE CASE ORLANDO
MAGIC
14. #SMX #12C @thomaswalle
#1
Open up new revenue
streams
#2
Deployed beacons and
provided the solution
#5
What’s next?
#3
Results
#4
Recouped installation costs
with seat upgrades alone
ROI
87%
higher transaction value
for beacon specific
offersUSE CASE GOLDEN
STATES WARRIORS
15. #SMX #12C @thomaswalle
#1
Measure ad
effectiveness
World
leading
telecomm
company
#2
Beacons deployed in
brand stores globally
#3
Cross-environment media
tracking and attribution
#5
Results
1:1
Matching
#4
Matching proximity
interactions to store visits
USE CASE TELECOMM
16. #SMX #12C @thomaswalle
WHAT WILL HAPPEN NEXT
• Bluetooth to boom
• More than push notifications
• Hardware will be key