From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: Advanced AdWords Scripts. PRESENTATION: Advanced AdWord Scripts: Harder, Better, Faster, Stronger - Given by Russell Savage, @russellsavage - Elastic.co, Systems Architect. #SMX #23C1

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June 3rd, 2015 – SMX Advanced - Seattle
ADVANCED ADWORDS SCRIPTS:
HARDER, BETTER, FASTER,
STRONGER

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Apologies to…

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▪ Faster
▪ Find slow code and speed it up
▪ Better
▪ Make your code easier to reuse and debug
▪ Stronger
▪ Know when errors happen and recover gracefully
▪ Harder
▪ Do cool stuff
Agenda

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▪ Russ Savage
▪ Systems Architect @
▪ FreeAdWordsScripts.com
About Me

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Faster

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▪ Available at Adwords
Scripts Developer Page
▪ https://goo.gl/BkWJXn
▪ Pay close attention to
▪ Use IDs for filtering
▪ Don’t run selectors in a
tight loop
▪ Batch changes
Follow Best Practices

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Some Slow Code

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Some Slow Code

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Profiling Your Code

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Some Slow Code Profiled

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Some Slow Code Profiled

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Some Slow Code Profiled

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Some Slow Code Profiled

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Some Faster Code Profiled

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Some Faster Code Profiled

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Some Faster Code Profiled
40%

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▪ Use best practices
▪ https://developers.google.com/adwords/scripts/docs/best-practices
▪ Use a profiler to find slow code chunks
▪ Develop your own or use mine
▪ https://goo.gl/Uu9UYI
▪ Pareto principle
▪ 80% of the slowness comes from 20% of the code
Faster Summary

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Better

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▪ Pick a JavaScript coding
style & stick with it
▪ If possible, convert copied
code to your style
▪ Helps when finding issues
and debugging
▪ I use Google’s (mostly)
Have Some Style

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Sample From Google’s Style Guide

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▪ Use functions and classes to:
▪ Avoid writing the same code twice
▪ Document complicated code
▪ Make code more portable for reuse
Functions and Classes

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Documenting Complicated Code
Why would anyone have this code?

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▪ Pick a coding style and stick with it
▪ Use functions an classes to document
complicated code
▪ For reusable classes, check out my
▪ Salesforce Class - http://goo.gl/GvvbYd
▪ Twilio Class - http://goo.gl/1hK2xM
Better Summary

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Stronger

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▪ Your API calls need to retry
▪ Always sleep
between retries
Fortify Your Code Against API Errors

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Fortify Your Code Against API Errors

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▪ Until AdWords Scripts has better alerting
Be Notified When Your Script Fails

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Be Notified When Your Script Fails

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▪ Add checksums to
your code
Watch Out For Altered Code

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Watch Out For Altered Code
Probably better to store checksums somewhere else…

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▪ Always retry external API calls
▪ Write scripts so that you are notified when
they fail
▪ Watch out for co-workers changing your
code
Stronger Summary

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Harder

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Generate Tasks from Scripts
https://developers.google.com/adwords/scripts/docs/examples/google-tasks

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Send Data to mySQL Database
https://developers.google.com/apps-script/guides/jdbc

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Machine Learning with Prediction API
http://selnd.com/1DnVksj

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AdWords Scripts is truly becoming a viable
alternative to the API for most users
This is still just a fraction of what you can do

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THANK YOU!
@RussellSavage
FreeAdWordsScripts.com
Join us @SMX East
NEW YORK CITY
Sept. 29
th
– Oct. 1
st
2015