Did you know that more people are checking their messenger apps than they are checking their Facebook News Feeds?
Join Larry Kim of Mobile Monkey in this BOSS webinar as he share all his personal tricks and strategies to help you leverage Facebook Messenger in 2018 and beyond.
Digital Marketing in 5G Era - Digital Transformation in 5G Age
The Top 10 Facebook Messenger Marketing Hacks of All Time
1. #learningWithIm
pact
+ Everything You Ever Needed
to Know About Facebook
Messenger Marketing
Larry Kim, MobileMonkey
May 23, 2018
@mobilemonkey_ @sejournal #BOSSwebinar
2. #CMCa2z #learningWithIm
pact
Today’s Agenda
1. Why Chatbots? 3. Building
Chatbots
4. My Top Chatbot Marketing Hacks2. Chatbot Basics
5. What Does it
All Mean?
@mobilemonkey_ @sejsummit #BOSSwebinar
11. 1. Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging.
@mobilemonkey_ @sejsummit #BOSSwebinar
18. What People Think About When I Talk About Chatbots
@mobilemonkey_ @sejsummit #BOSSwebinar
19. #learningWithIm
pact
Why I’m Excited About Facebook
Messenger Chatbots: Chat Blasting!
• +75% Open Rates
• Using the chat platform
people already have
• Mobile Friendly
(Conversion Friendly)
• 1.3 Billion Daily Active
Users on Messenger!
@mobilemonkey_ @sejsummit #BOSSwebinar
20. 1. This is an
Automated
Chatbot (not a
live person)
2. This Chat is Taking
Place via
Facebook
Messenger.
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21. You Can Build Using the Facebook Messenger API -
https://developers.facebook.com/docs/messenger-platform
@mobilemonkey_ @sejsummit #BOSSwebinar
31. @mobilemonkey_ @sejsummit #BOSSwebinar
Send ebooks, PDF,
Gift Cards, etc. via
Chat Rather than
Email or Web
Links!
Other Common
Widgets: Send
Video or
Attachments
Videos Are
Fantastic for
Chat!
32. Two Types of Chatbot Navigation Experiences
Button-Based Navigation
Natural Language
Processing
Vs.
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33. Add a few Keyword
Triggers for your Chat
Pages
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34. The Chatbot AI
analyzes the
intent of the user
request.
Then Serves the
Correct Page
You’ve Previously
Created
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35. Tip: Periodically Review All
“Unanswered Questions” and
either create new content or
point those user queries to
existing content!
@mobilemonkey_ @sejsummit #BOSSwebinar
37. #learningWithIm
pact
You Can Chat-Blast Anyone Who
Messages Your FB Page (Please
Message Me!) Subject to a few
Restrictions*
https://facebook.com/ws.larrykim
@mobilemonkey_ @sejsummit #BOSSwebinar
41. I Blasted Neil Patel a
Blog Post w/ My Bot
And He
Read It!
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42. Chat Blasting Restriction #1:
You Must honor all
unsubscribes.
(Type “Stop” or
“unsubscribe” – etc.)
User can also block you and
if your numbers are bad
you will get banned.
@mobilemonkey_ @sejsummit #BOSSwebinar
44. Chat Blasting
Restriction #2: The
24+1 Rule
• When a person sends your bot a message, you
have up to 24 hours to send as many messages
(promotional OR non promotional) as you want.
• You can send one additional PROMTIONAL
message after the 24-hour time limit has
expired. (No limit to non-promotional stuff)
• Every time the user messages you back, the
clock resets.
Tip: Send messages that provoke responses!
@mobilemonkey_ @sejsummit #BOSSwebinar
45. Chat Blasting
Restriction #3: The
Big Loophole –
Tags
• You can blast unlimited Non-Promotional
Messages, such as:
• New blog posts
• Shipping Updates
• Event reminders
• etc.
@mobilemonkey_ @sejsummit #BOSSwebinar
46. Chat Blasting Restriction
#4: Another Big Loophole
– Subscription Messaging
– Apply for exemption if
you are sending news,
reminders or personal
trackers
@mobilemonkey_ @sejsummit #BOSSwebinar
59. #learningWithIm
pact
Mobile vs. Desktop Marketing Automation
Desktop
Mobile
Capture Emails via
Landing Pages
System Sends
Out Email Drip
Campaigns
Capture
Chat IDs
Via Mobile
Pop-Ups
Automatically
Engage Via
Chatbot
@mobilemonkey_ @sejsummit #BOSSwebinar
61. #CMCa2z #learningWithIm
pact
7. Q&A
Automatically Answering
Common Business
Questions
6. Contact Hack
Get User Information for
All Your Bot Users
5. Chat Blasting
Email Marketing on Steroids
3. Contact Manager
Get everyone’s name,
location, photo, language,
etc.
2. Facebook Ads
Convert Ads at 3-5x Higher
Conversion Rates
1. Live Operator Takeover
Jump in on a conversation at
any time!
Larry’s Chatbot Building Hacks
4. Website Plugins
Checkbox Plugin, Website
Popup, Link Plugins, Etc.
@mobilemonkey_ @sejsummit #BOSSwebinar