If you’re a child of the 90s, you were probably excited to see Lisa Frank was partnering with Urban Outfitters. Similarly, if you grew up watching the Brady Bunch, you likely can’t get enough of the Snickers commercial that premiered during the Super Bowl. Those emotions and excitement are just one of the reasons why nostalgia marketing works so well. Join SEJ Executive Editor Kelsey Jones for a webinar on how brands are using retro adds to drive marketing success.

1. @wonderwall7
#SEJThinkTank

2. @wonderwall7
#SEJThinkTank
● 7 years of marketing and PR experience
● 11 years of journalism and editing experience
● Responsible for SEJ’s entire content strategy to
drive traffic & increase community engagement

3. What is Nostalgia
in Marketing?
Nostalgia in
Content
Nostalgia & Social
Media
@wonderwall7
#SEJThinkTank

4. @wonderwall7
#SEJThinkTank

5. • Adults feel a great connection to their teenage
years because our brains were still developing
then, so emotions are stronger
• Childhood also usually means no
responsibilities
• Nostalgia can be triggered during life
transitions
@wonderwall7
#SEJThinkTank

6. • Nostalgia has been proven to be a coping
mechanism during times of stress, loneliness, and
hardships
• After hearing their favorite songs from 20 years
ago, study participants said they felt more loved
and that life is worth living.
@wonderwall7
#SEJThinkTank

7. Brands from Pepsi to Nike are
using past logos and designs,
calling them retro or throwback.
@wonderwall7
#SEJThinkTank

8. ● 90s Style is Back In
● People love to reminisce about their
childhood and teen years.
● Pull marketing ideas from when your target
market was 6-16 years old.
@wonderwall7
#SEJThinkTank

9. ● There was an IndieGogo campaign to buy a
$4000 billboard near Coke’s headquarters to
bring Surge back.
● Coke now sells cases of it on Amazon for
$35/12 pack
@wonderwall7
#SEJThinkTank

10. Poll #1
Have you ever used nostalgia
themes in your marketing?
A) Yes
B) No
C) No, but we want to
@wonderwall7
#SEJThinkTank

11. @wonderwall7
#SEJThinkTank

12. Incorporating nostalgia or
history in your content can:
● Write content in a fun way that
can increase engagement and
social sharing
● Forge an emotional connection
with the audience
● Showcase your company’s
history
@wonderwall7
#SEJThinkTank

13. @wonderwall7
#SEJThinkTank

14. @wonderwall7
#SEJThinkTank

15. @wonderwall7
#SEJThinkTank

16. @wonderwall7
#SEJThinkTank

17. ● Women’s lifestyle blog Bustle
welcomed the summer with
90s music videos embedded
into the post.
● This brings their target
audience back to fun
summers, years ago.
@wonderwall7
#SEJThinkTank

18. Poll #2
Do you think nostalgic content
is effective?
A) Yes
B) No
C) It depends on the industry
@wonderwall7
#SEJThinkTank

19. @wonderwall7
#SEJThinkTank

20. Nostalgia can be used for new content,
as well as simply sharing old content.
● Look for industry videos you could
share in a blog post
● Old company archives are great
resources
@wonderwall7
#SEJThinkTank

21. ● Photos should be the main
focus of all content and social
media posts
@wonderwall7
#SEJThinkTank

22. Comb the Company
Archives:
The NYT has an archive Twitter profile
that shares past news stories and
photos of their coverage of current
events.
@wonderwall7
#SEJThinkTank

23. Create Events That Are
Begging to be Shared
on Social Media and
Elsewhere Online.
Via @Ethan_Bryan
@wonderwall7
#SEJThinkTank

24. In addition to posting content
from the past, consider creating
your own content
@wonderwall7
#SEJThinkTank

25. In addition to posting content
from the past, consider creating
your own content
@wonderwall7
#SEJThinkTank
Infographic via Host Gator

26. Poll #3
Does nostalgia marketing work
better for content or social
media?
A) Content
B) Social Media
C) Both
@wonderwall7
#SEJThinkTank

27. In Content and Social Media
● Nostalgic content is best created by the
people who lived in the decade you are
recalling
● Utilize current events, holidays, and trends to
build content as a flashback
● Consider your audience and create content
surrounding their elementary and high school
years @wonderwall7
#SEJThinkTank

28. In Content and Social Media
● It has to fit your niche or else it will seem like
newsjacking
● It needs to be unique to your company; don’t
copy what’s already been done.
@wonderwall7
#SEJThinkTank

29. 1. Nostalgia makes your audience connect with you
2. Nostalgia in Content is an great way to drive
traffic and engagement
3. Don’t make nostalgia cheesy or that you try too
hard
@wonderwall7
#SEJThinkTank

30. @wonderwall7
/in/kelseychildress
+KelseyJones
#SEJThinkTank

31. Sponsored by Page One Power