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Best Practices for Creating Infographics

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Want to better engage audiences and make an impact? Then consider adding visuals to your content.

Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?

In this presentation, learn the best practices for creating infographics that will educate and engage your audience.

– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.

Publicada em: Marketing
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Best Practices for Creating Infographics

  1. 1. Best Practices for Creating Infographics #SEJThinktank @stephmansueto Presented by ScribbleLive
  2. 2. #SEJThinktank @stephmansueto Hosted By: Stephanie Mansueto Senior Director of Content Strategy at ScribbleLive
  3. 3. #SEJThinktank @stephmansueto What we will cover: ● What are infographics and who reads them? ● How to gather data for your infographic ● How to design your next infographic? ● What are some ways you can add interactivity to your infographics?
  4. 4. #SEJThinktank @stephmansueto What is an Infographic?
  5. 5. #SEJThinktank @stephmansueto An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.
  6. 6. #SEJThinktank @stephmansueto ● Data Visualizations ● Information Design ● Editorial Infographics ● Lots more Types of Infographics
  7. 7. #SEJThinktank @stephmansueto What is it about infographics that makes them so appealing?
  8. 8. #SEJThinktank @stephmansueto 65% of people are visual learners. - Pearson
  9. 9. #SEJThinktank @stephmansueto Infographics can increase web traffic by 12%. - Demand Gen Report
  10. 10. #SEJThinktank @stephmansueto Infographics have had the biggest increase in usage among B2B marketers in the last four years—now at 65%. - Content Marketing Institute
  11. 11. #SEJThinktank @stephmansueto How to gather data for your infographic
  12. 12. #SEJThinktank @stephmansueto Determine what kind of data you will be using in your infographic
  13. 13. #SEJThinktank @stephmansueto Look to your customers’ data for inspiration
  14. 14. #SEJThinktank @stephmansueto Cite industry experts and thought leaders
  15. 15. #SEJThinktank @stephmansueto Confirm your sources
  16. 16. #SEJThinktank @stephmansueto How to Confirm Your Research is Accurate ● Does the author have credentials? ● What service or product does the website offer? What is the purpose of the org? ● Where has the author been cited online outside of their site? ● Is the website affiliated with a familiar organization?
  17. 17. #SEJThinktank @stephmansueto Use your research to create a story
  18. 18. #SEJThinktank @stephmansueto Tools I use to compile, organize, and collaborate on my research Evernote Google Docs GoodNotes Scrivener
  19. 19. #SEJThinktank @stephmansueto How to design your next infographic
  20. 20. #SEJThinktank @stephmansueto Tip #1 Start with a defined audience.
  21. 21. #SEJThinktank @stephmansueto Who are they and how will your infographic make them more informed?
  22. 22. #SEJThinktank @stephmansueto Tip #2 Determine your infographic style.
  23. 23. #SEJThinktank @stephmansueto Tip #3 Create a wireframe of your vision.
  24. 24. #SEJThinktank @stephmansueto Tools for Creating Wireframes Sketch Balsamiq Adobe XD Pen & Paper
  25. 25. #SEJThinktank @stephmansueto Tip #4 Don’t forget to determine your main success metric.
  26. 26. #SEJThinktank @stephmansueto Tip #5 Create an engaging headline & compelling pitch.
  27. 27. #SEJThinktank @stephmansueto Tip #6 Make it easy to share & find your infographic.
  28. 28. #SEJThinktank @stephmansueto Time for a Poll
  29. 29. #SEJThinktank @stephmansueto What are some ways you can add interactivity to your infographics?
  30. 30. #SEJThinktank @stephmansueto Segmentation Paths to Create a Personalized Story
  31. 31. #SEJThinktank @stephmansueto Test your knowledge quiz questions to increase engagement
  32. 32. #SEJThinktank @stephmansueto Carousels, tabbed content, or accordions can be used to break up heavy content
  33. 33. #SEJThinktank @stephmansueto Platforms for Creating Infographics
  34. 34. #SEJThinktank @stephmansueto Let’s Wrap it Up!
  35. 35. #SEJThinktank @stephmansueto Aim to be informative: Regardless of style type, infographics need to educate their readers on a topic or practice. Show, Don’t Tell: Infographics are visual content pieces that include graphics that aim to draw users eyes to key points. Keep text to a minimum. Logical Hierarchy: Structure is important. Be strategic in what the user sees first and how you close the story. Don’t be Afraid to Pivot: Be honest with yourself. If you aren’t inspired, it’s ok to change course.
  36. 36. #SEJThinktank @stephmansueto Thank You! Stay tuned for the interactive infographic that we created based on this presentation. To see the examples in this webinar, visit the following: scribblelive.com/resources.