15. (or more than one)
search optimization online
pr blog marketing social
media optimized content
blogosphere engagement
viral campaigns analytics
16. what can we do
with all this stuff?
since we are putting in place
so many activities, how about
using them all as a platform to
listen to customers prospects
and web users, and leverage
opportunities rather than
fearing all the threats?
31. DIY BRM let’s try to
DO-IT-YOURSELF build a brand
BRAND REPUTATION MANAGEMENT
reputation
management
platform from
scratch using
RSS! it is not
so difficult!
(the programmer said…)
32. so we created a number
of rss feeds pipes from
google and yahoo news,
google blog search,
twitter search, yahoo answers,
technorati, friendfeed, social
mention + we set up a wordpress
platform with all the right plugins
that allowed us be able to filter,
browse, tag, search, moderate,
note, and of course report to client
40. free
cost of the platform?
(nothing really comes for free, we put a lot
of work to develop and test it, and it was
not so easy as the programmer said…)