SearchCon 2016 | Seo Social Footprint with Tracy Malone
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SearchCon 2016 | Seo Social Footprint with Tracy Malone
- 1. May 12 & 13, 2016 Breckenridge, Colorado
- 2. TRACY MALONE Marketing | Entrepreneur | Speaker www.TracyAMalone.com | @TracyAMalone
- 3. SOCIAL FOOTPRINT Time to Manage YOURS SEO
- 4. MY FIRST WEBSITE Was featured in the “New York Times” As the “Reunion of the Future” www.TracyAMalone.com | @TracyAMalone
- 6. GOAL Front Page of Google
- 7. WHO IS?
- 8. •1990 ARCHIE – 1990 VERONICA & JUGHEAD - 1991
- 9. •1995
- 11. CASH MACHINE
- 13. Google is a computer software and a web search engine company that has been acquiring, on average, more than one company per week since 2010.
- 15. SEARCH ENGINES DRIVE TRAFFIC but they are not the only game in town
- 17. SOCIAL NETWORKS
- 18. SEARCH ENGINES
- 19. GOOGLE YOURSELF
- 20. SURPRISE! You are on page one – you probably didn’t know
- 21. what is a social footprint? unlike footprints left in the sand, our online data trails often sticks around long after the tide has gone out. And as more internet users have become comfortable with the idea of posting content online, they have also become more aware of the information that remains connected to their name online. www.TracyAMalone.com | @TracyAMalone
- 22. Jim Kreinbrink
- 25. HOTEST SEO TREND
- 29. Why is YouTube Search Important? Every minute, 100 hours of videos are uploaded to YouTube. The site gets up to 30 million visitors each day. Besides being the largest video resource online, YouTube is also the second-largest search engine.
- 30. • number of views • how long users watch it • how many positive ratings and comments • number of channel subscribers • how many times your video appears in a user’s playlist • how often it’s added to a favorites list or playlist • how many times it’s been embedded on a website YouTube RANKING FACTORS
- 31. www.TracyAMalone.com | @TracyAMalone If you can tap into the traffic and publicity YouTube offers, you could instantly shoot to the top of YouTube’s search results..
- 32. www.TracyAMalone.com | @TracyAMalone WORDSWAG APP TUTORIAL
- 33. TRACYAMALONE
- 34. use the YouTube keyword tool to find low competition. keywords help YouTube determine if your content is relevant, and they help your audience know what your video is about. • tags - use about 10 tags • keywords – include them in your title • description – craft using keywords
- 38. Customize the Video Thumbnail
- 40. do engage ~ connect ~ supply content • find helpful sources • share helpful information • build your followers • have contact information • consistent branding #hashtags
- 41. 33.4K impressions 28 days - 233 tweets 1068 profile visits
- 43. WHAT ARE YOUR GOALS brand awareness lead generation thought leadership
- 44. WHO ARE YOU LOOKING FOR? 45% of LI users are upper ranks of their industries, managers, VP's, CEOs...
- 45. LinkedIn company pages slideshare publishing your wall sponsored content groups ROI - measurements • page follows • post clicks – traffic to site • engagement • inquiries & leads • events registration
- 46. WHAT/WHERE TO SHARE slideshare – 70M unique monthly visitors tip- link images and keywords back to your website for increased traffic to your site tip -link your slideshare presentation to your website to gain quality inbound links
- 47. stats
- 49. isn’t Pinterest just pretty pictures?
- 50. www.TracyAMalone.com | @TracyAMalone ENGAGES MORE DRIVES REVENUE FACTS • 70 million users • 11 unique million monthly • fasting growing social • average 1hr 17min day
- 52. 114,000 repins 67,000 repins 13,000 repins Who cares about cupcakes?
- 55. ADD SOCIAL TO YOUR SEO BOX What if we put the power of social media in the hands of the experts.... You
- 56. TRACY MALONE Marketing | Entrepreneur | Speaker www.TracyAMalone.com | @TracyAMalone
Editor's Notes
- Thank you Jim and Hyper Dog media and all of our sponsors
- Doing seo in those days was easy…right If you build it they will come
- This is my son way back then – tomorrow at 5am I leave to go watch him graduate on the National Mall in Washington DC!
- Or dare I say actually know what is on the front page of google
- Lets talk about Google. Who are they? When most people think of searching for anything they think “Google”.
- They weren’t the first search engine, but can we all agree that they certainly have most of the searching world trained.
- Lets talk about Google. When most people think of searching for anything they think “Google” with 60+% of search market google is not just a search engine
- They weren’t the first search engine, but can we all agree that they certainly have most of the searching world trained.
- The secret
- To manage your social footprint – I want to tell you if you don’t someone will. SOMEONE ELSE WILL
- Linkedin in not a resume, it is not just a job searching website – it is a powerful tool if you know how to use it right – looking back resume – looking forward
- Linkedin in not a resume, it is not just a job searching website – it is a powerful tool if you know how to use it right – looking back resume – looking forward
- Thank you Jim and Hyper Dog media and all of our sponsors