3. @BritneyMuller 3
1. Listening To Data
2. Parallel Thinking
3. CRO & Content: Pivot or Die
4. Case Study
5. Actionable Takeaways
Big Take Away: Out Care Your Competition!
5. @BritneyMuller 5
“The future belongs to the data ninjas,
analysts and scientists. 90% of the world’s
data has been created in the last 2 years...”
- Jeremy Waite
13. @BritneyMuller 13
74% Of All Internet Traffic In 2017
Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
14. @BritneyMuller 14
84% Of All Internet Traffic In 2018
Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm
19. @BritneyMuller 19
Customizing Video Thumbnails Can
Increase Play Rate By 38%
Pro Tip: Always use audio!!! G is transcribing video audio and using for knowledge graph, indexing, etc.
29. @BritneyMuller 29
Foundational
Data
You wouldn’t build a house without a foundation.
So, why build a website without research?
Photo: http://www.american-waterworks.com/wp-content/uploads/2014/12/foundation-repair-minnesota.jpg
30. @BritneyMuller 30
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dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend erit in voluptate velit esse
cillum. Lorem sipsum dolor set amet.
BRAUMGroup
Presentation Title Name
53. @BritneyMuller 53
Pre-resolve DNS hostnames for links later in the
page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>
Initiate early fetch for current navigation links
(Chrome):
<link rel=”subresource” href=”/javascript/myapp.js”>
Prerender page in background for future
navigation (CTA!):
<link rel=”prerender” href=”//example.com/call-to-action.com”>