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Semelhante a 2019 ValleyMLS.com Broker Summit PowerPoint Presentation
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2019 ValleyMLS.com Broker Summit PowerPoint Presentation
- 2. WELCOME Zelda Lanza, 2019 ValleyMLS.com President
- 7. 2019 HAAR Officers & Directors PRESIDENT Cindi Peters-Tanner PRESIDENT ELECT Sha Jarboe MLS PRESIDENT Zelda Lanza TREASURER Isaac Winkles Heather Batchelor Zach Bingham Joannie Blackwell Melanie Brooks Tim Brown Loraine Cordule Brenda Elliott John Evans, Jr. Kathy Mann Valerie Miles Regina Mitchell Jean Nelson Barry Oxley Monica Sanford Robert Simons Pam Wilks Tamara Fox Judy Fudge Lore Hislop Chris Hulser Jim Johnson Jay Jones Kim Leach Terry Lewis
- 8. WELCOME Zelda Lanza, 2019 ValleyMLS.com President
- 10. Jackie Leavenworth Running a Successful Business in a ‘Work at Home’ World
- 13. Sponsored Content: New Construction and Mortgages
- 15. Rene Galicia NAR Director of MLS Engagement Real Estate Listings & Copyright Laws What You Need To Know
- 16. Rene Galicia Director, MLS Engagement NATIONAL ASSOCIATION OF REALTORS®
- 17. • Current MLS Landscape • Common Industry Issues • Photo Copyright Issues • MLSTEIAB Recap • Q&A Rene Galicia Director, MLS Engagement Call me 202-774-6844 Email me rgalicia@realtors.org Connect with me
- 18. Current MLS Landscape • 641 • 1,095 • 1,353,809
- 19. Common Industry Issues • Off-MLS Listings • Collaboration • Photo Copyright Issues
- 20. MLS Photography: Who owns the Photo?
- 21. SAMPLE PHOTOGRAPHY AGREEMENTS https://www.nar.realtor/law-and-ethics/who-owns-your-property-photos
- 22. MLS Photography Considerations • Agreements: Work for hire, assignment, License • What does the MLS require? • Best Practices • Written Agreements, Broad License, Compliance
- 23. MLSTEIAB Recap * • Northwest MLS Rule Change • Display of Accessibility Features • Advertising Rule Proposal • MLSValue Proposition • *What is an MLS?
- 24. NAR is here to help you succeed. Let us know what you want. www.nar.realtor/contact- us
- 28. Sponsored Content: Transaction Management and MLS Listing Data Flow
- 32. Denise Evans Butler-Evans Education Best Practices for Property Management Companies
- 34. Sponsored Content: Banking and Mortgages
- 36. Zelda Lanza 2019 ValleyMLS.com President Josh McFall HAAR, ValleyMLS.com CEO Making the Market Work
- 38. Disaster Could Strike at ANY minute! This could be OVER soon! The Industry is Changing Before Our Eyes
- 39. Broker Profitability Getting SQUEEZED Ever-increasing marketing costs Aggressive New Competitors
- 40. Traffic Dominated by NON-Brokers Nationally Rank Site Name Total Visits 1 www.zillow.com 261,528,847 2 www.realtor.com 151,190,146 3 www.trulia.com 82,563,231 4 www.redfin.com 59,054,192 5 www.movoto.com 18,714,682 6 www.coldwellbankerhomes 12,675,576 7 www.remax.com 10,341,837 8 www.hotpads.com 8,606,065 9 www.homes.com 7,808,453 10 www.estately.com 7,101,909 Just 13% of traffic of top sites generated by Broker/Franchise Sites
- 41. 88% of agents Dissatisfied with Advertising on Portals
- 42. Collecting significant monies from REALTORS® 1.3 billion in revenues in 2018 1.3 million REALTORS® $1,000 per REALTOR® on average 195,000,000 viewers in 2018
- 43. Competing with brokers in a variety of ways Spending $120 million in technology development; nearly 5000 employees Now getting paid when a transaction closes – FLEX program In the mortgage, rental and new homes business in a big way as well
- 45. Projected to sell 5000 homes by end of 2019 $1 billion in revenue projected Officially competing for business with brokers Selling highly qualified leads as well to brokers
- 48. ValleyMLS.com Ranked 4th in Huntsville Area (July 2019) Rank Site Name Total Visits 1 www.zillow.com 752,918 2 www.realtor.com 334,899 3 www.trulia.com 291,974 4 www.valleymls.com 140,910 5 www.redfin.com 85,527 6 www.movoto.com 61,001 7 www.homes.com 59,470 8 www.remax.com 40,739 9 www.homesnap.com 29,487 10 www.coldwellbanker.com 29,477
- 49. Huntsville - Decatur - Florence, AL – TN DMA: Residential Site (24 Weeks Accumulated Data) Rank Site Name Total Visits 1 www.zillow.com 5,086,314 2 www.realtor.com 1,909,632 3 www.trulia.com 1,663,142 4 www.valleymls.com 982,833 5 www.redfin.com 331,490 6 www.movoto.com 287,106 7 www.remax.com 254,078 8 www.homes.com 215,462 9 homes.trovit.com 171,084 10 www.hotpads.com 150,800 15 www.homesnap.com 70,852 33 searchtheshoals.com 30,797 63 www.greateralabamamls.com 3,797
- 50. ValleyMLS.com 9th most popular site in Alabama Rank Site Name Total Visits 1 www.zillow.com 3,483,974 2 www.realtor.com 2,042,233 3 www.trulia.com 1,335,086 4 www.movoto.com 317,421 5 www.redfin.com 294,081 6 www.homes.com 199,037 7 www.realtysouth.com 172,119 8 www.remax.com 168,631 9 www.valleymls.com 166,574 10 homes.trovit.com 109,307
- 51. ValleyMLS.com Traffic in Alabama Traffic up 50% 85,525 90,955 65,725 79,985 130,346 159,471 110,861 150,815 144,123 126,610 109,285 89,345 103,757 129,178 121,323 152,862 203,250 183,959 166,574 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Total Visits Traffic is up 50% in July 2019 vs. July2018
- 52. 52 ValleyMLS.com Ranks #5 in Total Pages Viewed 6th in time spent on site July 2019 Statewide Rank Website Total Time Spent (Minutes) Time Share Avg Time Spent Per Visit (Seconds) Total Page Views Page View Share Avg Page Views Per Visit Avg Time Per Page (Seconds) 1 www.zillow.com 29,236,450 42.49% 504 69,117,276 56.56% 20 25 2 www.realtor.com 15,599,677 22.67% 458 18,743,806 15.34% 9 50 3 www.trulia.com 8,722,664 12.68% 392 18,407,963 15.07% 14 28 4 www.movoto.com 1,774,980 2.58% 336 1,773,534 1.45% 6 60 5 www.redfin.com 1,449,430 2.11% 296 1,579,292 1.29% 5 55 6 www.valleymls.com 1,277,070 1.86% 460 1,601,864 1.31% 10 48 7 www.homes.com 1,249,339 1.82% 377 908,754 0.74% 5 82 8 www.realtysouth.com 842,409 1.22% 294 1,532,825 1.25% 9 33 9 www.remax.com 597,119 0.87% 212 541,358 0.44% 3 66 10 www.lakehomes.com 596,738 0.87% 827 335,220 0.27% 8 107
- 53. 53 ValleyMLS.com Ranks #6 in Loyalty - Average Visit Per User Statewide Rank Website Total Visits Unique Users Reach Avg Visit/User Visit Share 1 www.greateralabamamls.com 74,250 5,344 1.10% 13.89 0.76% 2 www.zillow.com 3,483,974 304,935 62.96% 11.43 35.56% 3 www.realtor.com 2,042,233 203,023 41.92% 10.06 20.84% 4 www.trulia.com 1,335,086 134,003 27.67% 9.96 13.63% 5 www.hudhomestore.com 43,820 4,502 0.93% 9.73 0.45% 6 www.valleymls.com 166,574 18,961 3.92% 8.79 1.70% 7 www.movoto.com 317,421 38,979 8.05% 8.14 3.24% 8 www.homesnap.com 63,657 7,931 1.64% 8.03 0.65% 9 www.redfin.com 294,081 37,182 7.68% 7.91 3.00% 10 www.realtysouth.com 172,119 22,020 4.55% 7.82 1.76%
- 54. Alabama Statewide MLS Sites Ranking (July 2019, 4 Weeks Data) Rank Site Name Total Visits 1 www.valleymls.com 166,574 2 www.greateralabamamls.com 74,250 3 www.homesnap.com 63,657 4 www.har.com 14,131 5 www.georgiamls.com 7,368 6 www.mobilerealtors.com 7,007 7 www.birminghamrealtors.com 4,005
- 55. Nationwide MLS Sites Ranking (July 2019, 4 Weeks Data) Rank Site Name Total Visits 1 www.har.com 6,261,036 2 www.homesnap.com 2,144,663 3 www.utahrealestate.com 1,965,082 4 www.themls.com 1,085,525 5 www.recolorado.com 657,045 6 www.mlsli.com 534,854 7 www.njmls.com 376,150 8 www.texasrealestate.com 366,909 9 www.georgiamls.com 357,451 10 www.grar.com 254,124 11 www.valleymls.com 214,800 20 www.greateralabamamls.com 81,288 45 www.mobilerealtors.com 12,122 48 www.alamls.com 7,348 55 www.birminghamrealtors.com 4,093
- 56. How does ValleyMLSs strengths translate to Broker value? • 8000 Leads generated in just 6 months (ValleyMLS/IDX feeds) • Average cost of a lead bought from third parties - $300 • 8000 leads x $300 per lead • $2,400,000 in Lead Value in just 6 months
- 60. Sponsored Content: Updates on Lockboxes and Keys
- 62. Legal Panel Andrea Gullion ValleyMLS.com General Counsel Rob Rawlinson HAAR General Counsel Jeremy Walker Alabama REALTORS® CEO
- 66. AFTERNOON BREAK
- 68. Local Leader Spotlight: Kim Lewis CEO of PROJECTXYZ 2019 Chair of the Huntsville-Madison County Chamber of Commerce Board of Directors
- 70. Politics is Your Business, Too: RPAC and the REALTOR® Party Julie Minto 2015 Alabama REALTORS® President Morgan Ashurst 2019 Alabama REALTORS® President Elect Kim Hallmark 2019 ARPAC Trustees Chair
- 73. Sponsored Content: Wire Fraud Protection
- 75. Valuations and Appraisals Panel Everett S. Brooks, Jr. ES Brooks School of Real Estate David Roach Appraisal Services of North Alabama Julie Davis Griffin Appraisals
- 77. Jackie Leavenworth “AIM” for Greatness! 3 Keys to a Successful Life and Business
- 79. DISMISSAL Zelda Lanza, 2019 ValleyMLS.com President
Notas do Editor
- The real estate industry is moving faster than ever. There are billions of dollars coming in from aggressive venture-backed competitors. There are many well-financed companies trying to minimize the role and value of the REALTOR. They have connected with real estate consumers and garnered their attention and loyalty.
- Brokers are suffering. They are getting hit from all sides. Their profitability is getting squeezed from ever-increasing marketing costs and aggressive competitors recruiting away their agents.
- Today, almost 90% of the traffic generated on real estate sites goes to non-REALTOR sites. Third party portals take the hard earned listings of real estate professionals and then sell back leads to the same people that did the work to cultivate the leads in the first place. What’s wrong with THIS picture?
- Even though REALTORS spend thousands of dollars a month in advertising on portals, they do not believe they are getting a return on their investment. 88% of agents are dissatisfied with the leads they receive when they advertise on third party portals. When asked WHY they continue to advertise on these sites, agents say ”I have no choice”. Consumers expect their listings to be promoted on portals because they believe houses don’t sell unless they’re featured there.
- Even though agents believe the money they spend with portals is not productive, they continue to increase their spending. In 2018, Zillow generated $1.3 billion in revenues. That means, on average they collected $1000 per REALTOR or $83 per REALTOR per month. They are collecting more money from REALTORS than most MLSs and many brokers do.
- Even though agents believe the money they spend with portals is not productive, they continue to increase their spending. In 2018, Zillow generated $1.3 billion in revenues. That means, on average they collected $1000 per REALTOR or $83 per REALTOR per month. They are collecting more money from REALTORS than most MLSs and many brokers do.
- Even though agents believe the money they spend with portals is not productive, they continue to increase their spending. In 2018, Zillow generated $1.3 billion in revenues. That means, on average they collected $1000 per REALTOR or $83 per REALTOR per month. They are collecting more money from REALTORS than most MLSs and many brokers do.
- So what can we do about all of this? Some say its too late – we should just give up and go home. Others are trying to find ways to put the REALTOR back at the center of the transaction. We believe that We DO hold the future in our hands. There ARE ways for us to take back our industry and provide an alternative to the industry outsiders. I would love to share our ValleyMLS.com story.
- The team at ValleyMLS has worked hard for several years to find a way to create listing exposure and generate leads for Alabama REALTORS. We’ve been able to create the 4th most popular site in the state of Alabama, second only to Zillow, Trulia and REALTOR.com – three highly advertised national sites.
- The team at ValleyMLS has worked hard for several years to find a way to create listing exposure and generate leads for Alabama REALTORS. We’ve been able to create the 4th most popular site in the state of Alabama, second only to Zillow, Trulia and REALTOR.com – three highly advertised national sites.
- ValleyMLS.com has been strong for many years, but we weren’t satisfied with that. With out continual improvements, we were able to increase traffic 42% in February over the traffic generated in February 2018. We’re very encouraged about the number of leads we will be able to generate for Alabama REALTORS in our peak selling season this year.