Recorded webcast from Sarah O'Keefe. Delivered June 15, 2010

1. Managing in an XML
environment
Sarah O’Keefe, Scriptorium Publishing
background image
flickr: thelastminute
Tuesday, June 15, 2010

2. Housekeeping notes
❖ Everyone is muted except for the
presenter
❖ Please ask your questions through the
Questions area in the webcast interface
❖ The presentation is being recorded;
attendees do not appear in the
recording.
Tuesday, June 15, 2010

3. This session is not about
XML implementation.
flickr: thelastminute
Tuesday, June 15, 2010

4. It’s about what happens
after the transition to XML.
flickr: soschilds
Tuesday, June 15, 2010

5. Technical communication
is evolving.
flickr: leafbug
Tuesday, June 15, 2010

6. Automation requires
compromises.
flickr: rtpeat
Tuesday, June 15, 2010

7. XML changes tech comm
management.
❖ Transparency
❖ Accountability
❖ Metrics
❖ Skill sets
❖ Collaboration
Tuesday, June 15, 2010

8. XML increases transparency.
flickr: groundzero
Tuesday, June 15, 2010

9. How do you measure
high-quality content?
❖ Writing: clear, concise, audience-
appropriate, accurate (!), up-to-date
❖ Formatting: Attractive, consistent,
well-executed
❖ Searchable, findable, discoverable
Tuesday, June 15, 2010

10. High-quality content
❖ Writing: clear, concise, audience-
appropriate, accurate (!), up-to-date
❖ Formatting: Attractive, consistent,
well-executed
❖ Searchable, findable, discoverable
Tuesday, June 15, 2010

11. Transparency means
accountability.
flickr: leafbug
Tuesday, June 15, 2010

12. Seductive metrics
flickr: oriananash
Tuesday, June 15, 2010

13. Useful metrics
flickr: garryknight
Tuesday, June 15, 2010

14. The writing quality
equation: QUACK
flickr: law_keven
Tuesday, June 15, 2010

15. If it looks like a duck…
Quality + Usability + Accuracy + Completeness + Konciseness
Cost
Tuesday, June 15, 2010

16. Writing in XML changes
the mix of skills needed.
Writing ability Writing ability
Tools Tools
Domain Domain
People skills People skills
Traditional XML
Tuesday, June 15, 2010

17. The biggest hurdle:
Collaboration
❖ Shift to topic focus rather than
deliverable focus
❖ Looking for excuses to avoid reuse
Tuesday, June 15, 2010

18. Don’t succumb to BOSSY.
flickr: kandypics
Tuesday, June 15, 2010

19. CROC is your friend.
flickr: tambako
Tuesday, June 15, 2010

20. Summary
❖ Learn to QUACK.
❖ Don’t be BOSSY.
❖ Make friends with CROC.
Tuesday, June 15, 2010

21. Final notes
❖ scriptorium.com/resources/webcasts for
the webcast recording (allow three
business days)
❖ Check scriptorium.com/events for
upcoming events
Tuesday, June 15, 2010