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The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 750 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM) and Asia Pacific (APAC) branches.
As the primary source for mobile marketing information and expertise, the MMA is dedicated to:
Provide an industry forum to work cooperatively to resolve key issues
Unify industry-wide, global and regional work groups that focus on industry initiatives
Provide representation for the mobile marketing industry for major legislative bodies worldwide
Globally share perspectives on mobile marketing for Europe, Asia, Americas, and Africa
Fuel B2B interaction through seminars, conferences and events
Develop metrics to measure ad delivery and consumer response
Develop open and compatible mobile marketing technical and creative standards
Define and publish mobile marketing practices on privacy, ad delivery, ad measurement, etc.
Provide effective guidelines for mobile marketing to advertisers, agencies and consumers
Serve as the key advocate on behalf of the mobile marketing industry