1. PERSONAL BRAND EXPLORATION
Scott Shouse
Project & Portfolio I: Week 1
February 4, 2023

2. I have always had a passion for sports
specifically Basketball and Football. I was born
with Scoliosis and my mother never let me play
Football fearing I would severely injure myself.
Even though I was never allowed to play I still
wanted to learn everything I could about the
game. My passion for it never faded away but
instead grew stronger and I am striving to
become a great Sportscaster.I love having a
debate and throwing key stats and finding facts
that complete my argument and the point I’m
making is right. I also been told I have the voice
for the on camera role. My skills as a speaker
and a critical thinker are my strong suits rather
than my writing and technical skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• On-air Reporter
• Television Director
• Broadcast Writer
BRAND ARCHETYPE - I connected
most with the Entertainer Archetype.
I utilize a humorous approach when
it comes to my writing to capture
and hold the audience’s attention.
Sportscaster for the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Recuriters of
TARGET AUDIENCE
Kate Rodehau
Outreach Plan:
• I will research information about this company
• I will email the the HR representative to schedule a
meeting
• I will follow up within three to four days.
At Bleacher Report
Recruiters
Outreach Plan:
• I will call and ask questions about the company
• I will look up job openings on the website and call the
main line to find out about the openings
• I will follow up within three or four days.
Lexington Sporting Club
Hiring Managers Outreach Plan:
• I will do research on the company
• I will look up “contact us” info and send a message
• I will follow up within a few days.
Brainbox Immersive
Marketing

5. GOALS
Short Term: 2024
• Specific goal you want to achieve in short term.
‣I will create and start a sports podcast and
grow my listener base by 10% within six
months.
Mid Term: 2026
Specific goal you want to achieve in mid term.
‣I will be doing play by play and video calling for
a local college within the next five years.
Long Term: 2035
• Specific goal you want to achieve in long term.
‣I will be a well known sportscaster on FOX or
ESPN sports within the next 15 years.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Writing
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Problem Solving
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert

7. I want to help Fantasy managers on turn
their seasons around.
PROMISE

8. CREDENTIALS
Work Experience:
• DHL- operations lead
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Operations Lead at DHL
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kyle Brandt
Industry Experience:
• Producer and Head writer of Jim
Rome show
• Co-Host of Good Morning Football
Education:
• Princeton University
Leadership Experience:
• Producer and Head Writer of Jim Rome Show.
Skills and Proficiencies:
• Writing Skills are very Proficient
• Humorous on TV can relate to audience
Scott Shouse
Overall Online Presence:
• Kyle Brandt has a very popular online presence. He has
multiple head shots, He has made countless
connections with people especially from his time on
Days of our Lives
• His grade gets a Superior and 95 out 100
Industry Experience:
• N/A
Education:
• High School Diploma
• Bachelors degree sportscasting (student)
Leadership Experience:
• Team leader at DHL
Skills and Proficiencies:
• Very vocal and vocabulary skills are satisfactory
• Writing skills are average and a work in process
Overall Online Presence:
• I have made zero connections have very little online
presence. My LinkedIN URL is not customized either.
• Grade: 4 out of 100

10. COMPETITION
Stephen A Smith
Noteworthy Experience:
• Executive Producer of ESPNs First take
• NBA Countdown
Scott Shouse
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Fashion Institute one Technology
• Winston-Salem State University
Skills and Proficiencies:
• Great vocal and vocbulary skills
• Proficient writing skills
Overall Online Presence:
• Stephan A Smith is probably the most popular
Sportscaster out there. Who as made connections with
millions due to his wild personality and hot takes.
• Grade: Superior,100 out of 100
Industry Experience:
• N/a
Education:
• High School Diploma
• Bachelors degree sportscasting (student)
Leadership Experience:
• Team Leader at DHL
Skills and Proficiencies:
• Very vocal and vocabulary skills are satisfactory
• Writing skills are average and a work in process
Overall Online Presence:
• I have made zero connections have very little online
presence. My LinkedIN URL is not customized either.
• Grade: 4 out of 100

11. BRAND POSITION
For sportsfans, I provide truthful, non exaggerated
content because I am a trustworthy person
DOUBLE COVERAGE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasting
‣ 4/15/2023- Las Vegas, Nevada
• Sports Broadcasting Camp
‣ 7/10/2023- New Jersey
• Sportspro Broadcast Week
‣ 11/28-12/2- sportsmedia.com
Digital Marketing
• Primary Content: Sports debates, sports highlights
• Primary Tools: Facebook, instagram, YouTube, podcasting
• Website: Creating more relevant content that the audience
can relate to. Keeping everything up to date and accurate

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who is knowledgable on how the
sports world works and who knows what sports fans are
looking for.
Formal Education
• Bachelors Degree Sportscasting
September 2024
Technical Skills
• Data Analysis- August 2023
• Computer Literacy- January 2024
• Web Development- June 2023
Soft Skills
• Organization- April 2023
• Confidence- June 2023
• Critical Thinking- January 2024

14. Scott Shouse
You know people who live for sports debates? Well, what I do is give these
people all of the information needed to have the best debates with the most
accurate information. In fact, I provide all the latest juicy details.

15. REFERENCES
Careers. Lexington Sporting Club. (2023,
February 5). Retrieved February 5, 2023,
from https://www.lexsporting.com/careers/
IMDb. (n.d.). Kyle Brandt. IMDb. Retrieved
February 5, 2023, from
https://www.imdb.com/name/nm1128095/
Inventions. BRAINBOX Immersive Marketing.
(2022, August 9). Retrieved February 5,
2023, from https://bbim.com/inventions/
Kate Rodehau - human resources business
partner - linkedin. (n.d.). Retrieved
February 6, 2023, from
https://www.linkedin.com/in/kate-rodehau-
80314a149
Stephen A. Smith. ESPN Press Room U.S.
(2022, November 3). Retrieved February 5,
2023, from
https://espnpressroom.com/us/bios/stephe
n-a-smith/