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Personal Branding Celebrity Myth

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y does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand?

To begin with the top tier celebrity does not have a personal brand.
Celebrities have well crafted personal images.

The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) arent building a personal brand.

They are building a personal based image that can be leveraged to sell, endorse, and profit. I guess you could argue this is somewhat a brand but not really.

These celebrities are known for what they are good at.

Not because they focused on some personal marketing or corporate rejected term like personal branding.
I know personal brand fan boys and girls use those as examples as to whats possible.

Pursuit of excellence in skills and talent

Turned that into a image that could be profited

How to Build your personal brand?

Dont focus on building a personal brand. Focus on being great. Focus on being the best at what you do. Focus on being YOU.

Publicada em: Tecnologia, Negócios
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Personal Branding Celebrity Myth

  1. 1. Personal Branding Celebrity Myth<br />
  2. 2. Why Mention Celebrity?<br />Do Not Have Personal Brands<br />Personal Images<br />
  3. 3. Oprah<br />5 Days a Week<br />Built, Ran, and Managed a Media empire<br />Did She Leverage her name?<br />
  4. 4. Donald Trump<br />Bought Low, Sold High<br />Real Estate and Business Deals<br />
  5. 5. Tiger Woods<br />Amazing Golfer<br />Not Going to Range…<br />Working on Personal Brand?<br />
  6. 6. What Does This Mean?<br />Known for Talents & Skills<br />Not Personal Branding<br />Pursuit of excellence in skills and talent<br />Image that could be profited<br />
  7. 7. What Should You Do?<br />Don’t Focus on Personal Branding<br />Being Great<br />Best at what you do<br />Focus on Being YOU<br />
  8. 8. More Tips, Advice, and Secrets at:<br />YouBrandInc.com<br />